Showing posts with label Outdoor Sports Apparel. Show all posts
Showing posts with label Outdoor Sports Apparel. Show all posts

Thursday, April 23, 2015

NEW SmartWool + Charley Harper socks!

We've just got in a beautiful collection of SmartWool Charley Harper socks. His animal artwork is amazing and on our favorite socks even better! The collection was limited and only a few retailers were selected to carry them. We're happy to report we have the collection available at our downtown location as well as online. Right now we also have an awesome Gift with Purchase available with these socks! Buy 3 pairs of Charley Harper socks, get a Charley Harper glass FREE! No limit on how many free glasses you can earn so start shopping! Quantities are limited of both the socks and the free gifts. Another collection will be in our stores this fall and we don't want to give too much away, but we might be carrying SmartWool Charley Harper Christmas stockings... SOOOO excited! 



Monday, November 10, 2014

Are You Ready for Winter??

Fontana Sports has been Madison’s local outdoor shop since 1949, we work hard to provide the best in outdoor apparel & equipment for our customers. Wisconsin is a great place to live, but can be quite cold during the winter months. We have a saying here at Fontana Sports,
“There’s no such thing as bad weather, only the wrong gear.” 
We are here to help you enjoy your time in Madison even during the winter.

Let’s start from the top –

  • You lose up to 40% of your heat out the top of your head. You need a hat, headband or earmuffs! We have 1,000’s for you to choose from. WINTER HEADWEAR >>
  • A scarf, neck gaiter or face mask is a good idea for those extremely cold weeks we have every year. They come in fleece or merino wool. If you take up skiing you will want one that breathes more than if you are just standing outside waiting for the bus. SCARVES >>
  • Gloves or mittens are crucial for all outdoor activities in the winter months even if it’s just cleaning the snow off your car. Mittens are warmer, but gloves provide more mobility. Tip: you want them a little roomy. The space allows the air inside to get warm and insulate your hands. GLOVES >> 
  • The item we use most often, our winter jacket. These vary drastically in price and styles, but we have something for everyone. You can get a really nice lightweight goose down jacket, a ski shell with zip in fleece liner or an insulated soft-shell to name of a few of the options. Our employees will help you find the right jacket. INSULATED JACKETS >>
  • Under the jacket you’ll need base layers (long underwear). We carry synthetic, silk and merino wool options. Be sure to get a top and bottom. These make all the difference in warmth if you are outside for long periods of time or it is extremely cold. BASE LAYERS >>
  • Snow pants or bibs. A great addition if you are going to be active outside during the winter, which we suggest! Necessary for skiing, snowboarding, sledding, snowmobiling and are great for snowshoeing, ice skating, ice fishing and snowball fights. SNOW PANTS >>
  • If your feet are cold, your whole body will feel cold. Socks are extremely important. We suggest merino wool socks and carry many different brands for you to choose from. SOCKS >>
  • Insulated boots are also important. We have many to choose from whether you’d like something more fashionable or more functional. We recommend you make sure to get a waterproof pair if you will be walking a lot or want to play in the snow. WINTER BOOTS >>


We understand this can be overwhelming, but we are here to help. We’ll spend the time with you to explain products and figure out what will work best for you. Products do range in prices, but we have plenty of affordable gear. Honestly, it gets cold here. Investing in products to keep you warm and comfortable is important and you will not regret it. Be sure to join our Fontana Sports Adventure Rewards Club at no cost and get $10 in rewards for each 300 points earned.

Visit us at our two locations:
Westside: 231 Junction Rd, Madison, WI 53717, Ph# 608-833-9191
Downtown: 216 N. Henry St, Madison, WI 53703, Ph# 608-257-5043

Don’t forget that we can help you get involved in activities during the winter months as well. We sell downhill ski, cross country ski, snowboard and snowshoe gear as well as sleds. We also do snowshoe and cross country ski rentals if you’d like to try the sports before buying. We look forward to helping you!

Monday, November 03, 2014

Who's Ready for Winter?


We just got our new General Winter Ad back and wanted to share it with you. It features employees as well as customers at our westside location. We hope you like it!

Monday, October 06, 2014

Marmot Calen Jacket Review


- MARMOT CALEN JACKET -

With shoulder season arriving quickly, it's good to have an insulated jacket that can work in all conditions. The lightweight, Primaloft® Black insulated Calen jacket will keep you warm and happy in cool weather and excel in wet climates. DriClime®-lined collar and pockets wick away extra moisture and keep your neck and hands comfortable during your outdoor pursuits. The Calen also features Marmot's Angel-Wing Movement™ for ease of movement, and elastic bound cuffs and draw cord hem to finish off this piece. A perfect piece for layering in mixed conditions or a standalone jacket for cool days on trail.



Thursday, May 29, 2014

Bright and beautiful summer dresses!

I think it's finally safe to say that summer is here!  Ladies, stay cool and look amazing in summer dresses (just a few pictured here.)  Don't worry guys, we have plenty of great apparel for you as well. Stop by and see for yourself.

Tuesday, March 18, 2014

NEW WI Bike Fed Shirts have ARRIVED!

Sweet, new 2014 Wisconsin Bike Fed shirts are in at both of our locations and on Fontana Sports website! Love the new colors & designs as well as supporting this important organization!

Bike Fed Shirts

How cute is this new onesie for your biker baby?! 
Bike Fed Shirts

They will go quickly like they always do, but luckily we get them in from Milwaukee, so we place weekly orders and usually have them in again pretty fast.


Friday, December 13, 2013

HOLIDAY GIFT IDEAS - A Gift For The Runner

Runner's World Wrist Wallet




Runner’s World Wrist Wallet is what the runner on your list needs for the next run. It’s small, convenient, soft material, it just slides on the wrist and there’s enough room to hold a key, credit card, ID, money while out running, riding a bicycle, or walking through the city. Makes a great stocking stuffer too!

For more gift ideas for all outdoor sports fans visit Fontana Sports' Holiday Gift Guide

Fontana Sports' Holiday Gift Guide

Monday, October 28, 2013

Win a Fjallraven Kanken Daypack!

We're celebrating the fact that we are now carrying the Swedish brand, Fjallraven, by giving away some sweet products! Like us on Facebook through October 31st for your chance to win one of 2 Fjallraven Kanken daypacks! Good luck!

 

Click Here To Enter




Tuesday, August 27, 2013

How to Choose Rainwear

Rainwear
By: Crystal Neely

With the multitude of options available in the world of rainwear choosing the right jacket for you can be overwhelming. Here is a breakdown of available options that will help you to make sense of all the choices.


TYPES OF RAINWEAR

Water Resistant: These jackets are designed to keep you dry in a drizzle or light rain, they will delay water penetration but will ultimately not prevent it. They are great in very warm temperatures, for highly aerobic activities where a waterproof breathable jacket may not be able to breathe fast enough to handle the output of perspiration, or for those “just in case it rains” times where you want something small to toss into your pack or purse. Softshell jackets, windbreakers, and jackets treated with a DWR (durable water repellent) fall into this category.
Pros: Very breathable, often lighter and more packable than WP/BR shells, usually less expensive than WP/BR jackets.
Cons: May not have hood, most do not have sealed seams, don’t insulate well, fabric will become saturated in heavy rains.

Waterproof/Breathable (WP/BR): This is generally the most popular and versatile category of rainwear. WP/BR fabrics keep water out but allow perspiration vapor to escape. They are great for a variety of activities including: backpacking, mountaineering, trail running, paddling, day hiking, traveling, and much more. Unfortunately not all WP/BR jackets are created equal. There are two ways to make a fabric waterproof and breathable, laminates and coatings. Both are equally waterproof but laminates are more breathable and durable than coatings. Laminates are also more expensive. Examples of laminates are Gore-tex, eVent, and Omni Dry (Columbia.) Many companies in the outdoor industry have their own proprietary waterproofing systems which, depending on the performance of the jacket use either laminates, coatings, or both. Dry Q(Mountain Hardwear,) H2NO (Patagonia,) HyVent (The North Face,) are a few examples. 
Pros: Comfortable for active individuals, one jacket can be used for many activities, long lasting
Cons: Most expensive type of rainwear, many choices/options with no universal standard for performance 

Here are a few additional tips to consider when looking at WP/BR options: (a) Generally the more expensive the jacket, the more long-lasting and breathable it will be; (b) There is no universally accepted standard for breathability so performance is hard to measure. If you know that you tend to perspire a lot make sure your jacket has features like under arm vents and mesh lined pockets you can open for more venting. 

Waterproof/Nonbreathable: These are the traditional PVC or vinyl rain jackets. They are made of fully coated fabrics that keep water out but also keep perspiration in. They are fine for very low level activities (like being a spectator at sporting events) but once you get moving at all they tend to lead to being hot and clammy. If you go this route consider a poncho because the open nature of the garment allows for some venting.
Pros: Inexpensive, ponchos can be tossed on over a pack to keep you and your gear dry
Cons: Often loud, stiff, and/or sticky fabrics, can feel hot and clammy


FIT OF RAINWEAR

You should fit a rain jacket so that you have room for layering underneath and have full range of motion since very few rain jackets have stretch to them. However, it is important that it not be too big because if there is too much space in the jacket perspiration will condense to liquid form before it has a chance to escape leading to wetness from inside.

Click here to check out rainwear available at Fontana Sports

Thursday, March 15, 2012

Winter Clearance - Staff Picks

I know that with temperatures in the 70's it is hard to be thinking about winter anymore but our winter clearance prices are worth the thought!  All winter outerwear is on sale...most at  40% off!  Snowshoes are 40% off, downhill and cross country skis are up to 50% off, snowboards, boots, and bindings are 30% off or more, Smartwool base layers are 30% off just to name a few.  Stop in and stock up for next year!  Here are a few choice items that staff are eyeing up.

Meg's Pick - Atlas Elektra 10 Series Snowshoes
Reg Price $199.95 Now $119.99

Next winter be ready to explore the hills with the rugged Elektra 10 series snowshoe.  Features include a climb bar to ease calf strain on more demanding terrain, Spring Loaded Suspension for maneuverability, and Wrapp Swift bindings for technical but easy fit.  

Crystal's Pick - Mountain Hardwear Callisto Jacket
Reg Price $129.99 Now $77.99

Great deal and perfect for spring!  This lightweight softshell jacket delivers wind and water resistance in a breathable stylish package.

Ryan's Pick - Marmot Baffin 1/2 Zip Jacket
Reg Price $149.99 Now $89.99

The ultimate in lightweight warmth, insulation to keep you warm, stretch fleece under the arms for breathability and mobility.  Great on it's own or as a layer under a shell.

Sunday, February 12, 2012

Winter Clearance!


If you have been waiting to replace your old winter gear...wait no longer!  All winter clothing and accessories are on sale 20-40% off!  Smartwool baselayers are buy one get one 25% off.

All snowboards, downhill and cross country skis (and boots) snowshoes, and sleds are 20-50% off.

Stop in either location or visit www.fontanasports.com  for great deals and a great selection!  Keep in mind we have in store sales that are not available online.

Sunday, November 13, 2011

The North Face - Technology Summit

Last week I had the opportunity to head to Chicago to The North Face's technology summit.  This was an event to introduce some exciting new technologies that will be coming out in the Fall 2012 line.

The great thing about The North Face is that they have an amazing team of athletes who are constantly pushing the limits of their gear then coming back to the design team and asking for something better.

Mountaineer Conrad Anker was on hand (fresh from Himalayan triumph) to give a talk about his time on Meru, an extremely remote peak in the Garhwal Himalayas of India.   In 2008 Anker, Jimmy Chin, and Renan Ozturk visited Meru but were force to turn back 100 meters short of the summit after 19 gruelling days of punishing weather conditions and technical terrain.  Based on the feedback The North Face received from these three athletes they produced a line of gear called the "Meru Kit" using new and innovative technologies to make a lightweight warm, durable layering system to keep the athletes warm and dry from base layer to shell.  In their new "kit" Anker, Chin, and Ozturk returned to Meru and successfully summited the "sharks fin" on October 12th, 2011.

Some of the new gear to keep an eye out for are: 
"Flashdry" baselayers and jackets which disperse moisture and dry faster than any comparable product on the market.
"Thermoball" Jackets - a new innovation in synthetic insulation where instead of continuous filaments, clusters of small balls of insulation mimic the clusters of down outperforming the warmth to weight ratio of PrimaLoft.
"Shaffle Jacket" - an extremely lightweight down jacket with innovative baffling and thermo mapping to maximize warmth and flexibility.
ABS Backpacks - Ski/Snowboarding backcountry packs with built in ABS avalanche airbag system.

Bottom line, there is always a lot to look forward to in this awesome, ever evolving industry.


Left to Right Chin, Anker, and Ozturk on the Summit of Meru.  The orange jacket is the Shaffle Jacket, I got to try on the one Anker is wearing in the photo...pretty Awesome!

Wednesday, April 06, 2011

Scout Week 2011


Did you know that Fontana Sports Specialties is owned by an Eagle Scout and a lifelong Girl Scout? Their son is also an Eagle Scout and daughter is a Silver Scout. Many of our past and current employees have been Scouts as well. We are an environmentally focused group of employees with combined, hundreds of hours spent enjoying and gaining experience in hiking, camping, fishing, skiing, backpacking, and scuba diving. Because of this wealth of experience and love for the outdoors Fontana Sports is planning a Scout Week to encourage the next generation of outdoor enthusiasts.

Saturday, April 9th through Sunday, April 17th, 2011

Fontana Sports will recognize all scouts WITH THEIR BOY SCOUT OR GIRL SCOUT CARD by giving them 15% off all non-sale purchases. Stop by one of our locations for details.

In addition to great savings we are offering FREE clinics during the week (listed below). There will be free prize drawings for the Scout clinic attendees at the end of each clinic. Your Troop, Scout individuals, and friends/parents of scouts are invited to attend, if your troop plans to attend please call ahead so we can make space. We hope to see you soon

Downtown Location Clinic Schedule

216 N. Henry Street, Madison 53703 608-257-5043

Monday, April 11th at 6:00 pm - Backpacking 101 - An intro course on how to properly choose, fit, and pack your backpack in preparation for your next adventure

Tuesday, April 12th at 6:00 pm - Camp Cooking - Join us as we explain different kinds of stoves and back country cooking methods. We'll even do some demonstrations with samples!

Wednesday, April 13th at 6:00 pm - Local Expeditions - We'll Share some of the Midwest's greatest camping and hiking areas, and how best to prepare for them.

Thursday, April 14th at 6:00 pm - Wisconsin Wildlife - Learn more about the fun critters we share the woods with.

Westside Location Clinic Schedule

231 Junction Rd, Madison 53717 608-833-9191

Monday, April 11th at 6:00 pm - Camp Cooking - Join us as we explain different kinds of stoves and back country cooking methods. We'll even do some demonstrations with samples!

Tuesday, April 12th at 6:00 pm - Hiking Boots 101 - What to look for and how to fit a hiking boot. Boots can make or break the enjoyment of a trip. Socks are important as well ans should supply comfort, support, and protection

Wednesday , April 13th at 6:00 pm - Clothing and Equipment - Learn how to best dress in order to ensure comfort and temperature control. Learn the meaning of the terms: UPF, windproof, breathable, water resistant, and waterproof. You'll be all set for the trail.

Thursday, April 14th at 6:00 pm - Backpacking 101 - An intro course on how to properly choose, fit, and pack your backpack in preparation for your next adventure.

Saturday, May 15, 2010

Ridiculous Word...Excellent Concept

GLAMPING.

Glamorous camping, or luxury camping.

I'm generally not at all a fan of blending words to create a cutesy catchword (I still cringe at the mention of staycations) however, I can't deny the appeal of the concept.

Don't get me wrong, I have done my share of grungy, 20 days in the back country, in the hot sun, schlepping a pack and not showering. And I have loved every moment of it! But sometimes you don't want to have to search out the softest leaves to use in the lavatory. Sometimes it's nice to enjoy the beauty of nature in relative comfort.

Despite argument from some "hard core" outdoors men and women, there is nothing wrong with using a cushy queen sized air mattress in an open airy tent. Donning your stylish but functional Icebreaker tank and Mountain Hardwear skirt, going for a walk by the lake then finding a quaint restaurant to enjoy a sunset and a glass of wine.

There are 100's of products now that allow for comfortable and clean enjoyment of a weekend spent outdoors. Here are just a few...
Eureka Copper Canyon 1610 Tent

This two room tent provides plenty of space for sleeping and lounging, the screened in porch is great if it is raining or if bugs are on the prowl and at seven feet high you can move around in comfort.






Coleman Double high Quickbed - Queen




Eighteen inches high, queen sized mattress, fits standard sheets so bring the 600 thread counts and sleep like a baby! Air pump included for fast and easy set up.


GCI Outdoors Unifold Lounge Chair and Lexan Wine Glass

The chair provides comfort and support, with stem ware and regular cup holders. The wine glass is classy and virtually indestructible.



Plus there are many performance clothes that will keep you looking good and feeling great! Here are a few modeled by our employees.