Importance of Outdoor Recreation

Did you know that this year marks the 50th anniversary of both the Wilderness Act and the Land and Water Conservation Act (signed by President Johnson on September 3, 1964), providing a once-in-a-generation opportunity to celebrate the federal designations that have supported outdoor recreation on our public lands and waters. That's pretty awesome! Thank goodness for people like President Johnson for realizing the importance of such special resources as our land and water.

Fontana Sports Specialties has joined with at least 125 other outdoor industry companies to send industry sign-on letters on both topics to be distributed to all Members of Congress in September 2014. This is made possible through an organization we are a member of called the Outdoor Industry Association. They work very hard with our government to continuously remind them of the importance of our outdoor spaces and resources. Thank you OIA!

We hope you'll take some time to celebrate the 50th anniversary of these important Acts by enjoying the outdoors in your own way! Share it with us on our Facebook page. Get out and play!

Here are some photos of our past and present employees enjoying their favorite outdoor spaces -

2014 Ice Age Trail Atlas & Guidebook

The Ice Age Trail Alliance publishes a new Trail Guide and Atlas every three years.  We are excited to announce that the 2014 edition is out and available for purchase.

The new Guidebook features more than 100 detailed segment by segment descriptions and maps to help you connect with the thousand- mile Ice Age National Scenic Trail!

The Trail Atlas has 105 color, shaded relief style maps printed on 8.5" x 11" sheets that provide not only a detailed guide to the Ice Age Trail but a wider snapshot of the area around the trail. Icons help you identify water sources, restrooms, and camping areas (both established and primitive.)

Whether you are a day tripper looking for some beautiful hikes or you aspire to be a "thousand-miler" the Guidebook and Atlas the perfect tools to help you explore this amazing trail!

Check www.FontanaSports.com or stop by either Fontana Sports location to pick up a copy.

BUYING

Did you guys know that we have to do our product buying a year in advance? We've already written our Winter 2014 ( products that will come in this Sept - Dec) orders. We start buying for the following winter in the beginning of November. It's a fun job, but not the easiest to know what the season holds for us the following year as far as weather and fashion.

This is me, Elizabeth, in the picture with our Keen Rep, Tanner, looking at the Keen Fall/Winter 2014 line in Madison at one of our buying shows. The line looked great! They added a lot of patterns and colors for fall/winter 2014. We hope you'll like it as much as we do!

Fly Fishing Film Tour 2014 is coming to Barrymore Theatre!

Thursday, February 6th at 7:00PM at Barrymore Theatre in Madison WI

The original and preeminent exhibition of fly fishing cinema, The F3T is a one of a kind experience. Each year fishy folk of all ages gather at premieres to soak up films from around the world, spin a few yarns amongst friends and dream about casts still unmade. If you've been, you know what we’re talking about. If you haven’t, we hope to see you soon!

Discount tickets ($13) available at Fontana Sports Specialties.

For film trailers, online tickets, schedule, gear and more please visit www.THEF3T.com!

Goose Down Supply Chain

Check out this great article on The North Face's Responsible Down Standards. We're happy to see they are taking the time to create a responsible plan regarding the Goose Down they use in their garments.

It's already that time of year again!

So we've started looking at our Spring/Summer 2014 Apparel, Equipment and Footwear lines already - they look great! Yes, we have to buy a year in advance, which can be tricky. What colors, patterns, technologies, etc. will be hot?! If only we could read your minds! The lines do look great though. It's always exciting to see what's new with the brands we love as we move forward and get the first peek into the future of our sales floor and what people will be rocking next year.

Sneak peek - lots of mint greens and hibiscus reds for women! Mountain Hardwear has some sweet equipment updates - an awesome new tent! Chaco has a new flip flop with options that is going to get a lot of people pretty excited! Smartwool has a new color termed Smartwool green that's pretty flashy and lots of oranges in socks for women. We hope you're getting as pumped as we are!

Launch Sites by SealLine

SealLine, the Seattle-based market leader in all-purpose, portable gear protection products designed for use in challenging outdoor environments released the app Launch Sites, a Paddling.net app that’s loaded with more than 17,000 entry points for kayaking, canoeing and stand up paddling.
SealLine sponsors the iPhone-specific app. Launch Sites provides users with an easy way to find a great place to paddle anywhere. Browse maps nearby to find the closest places to paddle. Each launch point includes information on paddling opportunities, facilities, safety, fees as well as photos from other paddlers. The app is free though some features require a free user account on paddling.net. Other features include the ability to save your favorite locations, share trips with friends via email, Facebook, and Twitter, add new launch points, rate current launches, and add information about any launch point. SealLine makes a wide variety of waterproof portable bags, packs, iPhone cases and accessories. SealLine products are made of the highest-quality waterproof materials, and are manufactured using its unmatched, proprietary RF-welding techniques. SealLine will keep your gear protected in and out of the water.

ABOUT THE SEALLINE BRAND
Seattle-based SealLine is the market leader in all-purpose, portable gear protection products designed for use in challenging outdoor environments. SealLine dry bags, dry sacks, protective cases, packs, duffles and accessories provide essential gear protection for paddle sports, urban commutes, and any outdoor adventure where moisture and dirt are a threat. The majority of SealLine brand products are made in the Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.seallinegear.com

Frendly Gathering

Burton Snowboards is presenting the 3rd annual The Frendly Gathering, taking place at Timber Ridge in Windham, VT on June 28th & 29th. The goal for the three days is to gather the Frendly community to share the environment that consists of music, camping, inspiration, reunion and Frendship. Started by Danny Davis Professional Snowboarder & Jack Mitrani of the Frends Vision Crew. The passion for the ‘Frendly Gathering’ comes from growing up within the very inclusive community that snowboarding represents. With the venue’s capacity set at 3000 people, attendees can be guaranteed an intimate experience, short lines, and becoming a part of one single Frendly family. Music, workshops, and activities serve as catalysts to ensure a true bonding experience and to leave people inspired and motivated to carry our motto, “there is no I in Frends.”

The grassroots music festival will bring an incredible line-up of bands & DJs to the beautiful Green Mountains of southern Vermont. GET YOUR TIX'S NOW at www.frendlygathering.com or enter for a chance to win the trip to Vermont for you and a Frend: http://bit.ly/frendlycontest

JOIN US!

Join us this Saturday for Cars on State, Cows on the Concourse and the Downtown Farmer's Market! There's always plenty going on near our Downtown location in Madison, WI. We're hoping for nice, sunny weather and a good turn out! Don't forget Ride The Drive is happening this Sunday too! Here's some more info about the events:

http://www.carsonstate.com/
http://www.cowsontheconcourse.org/
http://www.dcfm.org/
http://www.cityofmadison.com/parks/ridethedrive/

We hope you'll stop by and say hello on your visit Downtown! :)

Black Earth Creek Trout Shocking

Tuesday, April 2, 2013 the Wisconsin DNR conducted shocking on Black Earth Creek.  These pictures were taken near South Valley Road between Cross Plains and Black Earth by Fontana Sports President and Fly Fishing Addict, John Hutchinson.  The shocking is done to get a size count and density count of fish.  The results look like a medium density of rainbow and brown trout for 2013!  Hopefully the water levels will hold after a long runoff!

6th Annual Wild & Scenic Film Festival

Hi Friends,

I'm taking a quick minute to invite you to join us, John, Elizabeth and I, with Fontana Sports Specialties, for a special night. We, Fontana Sports, have sponsored this annual  film fest for years because we feel it's important to bring this event to Madison. Each year the attendance is good and the event receives lots of positive spin off conversations and actions as a result of the program.

There are 14  short films, the winners of international film contests. Some will be animations, others will take you all over the world. It's informative, exciting, beautiful photography, and thought provoking! Much will be informative of ways we can make a difference just by being aware when the subjects of climate, locations, and scientific topics arise. Please join us.

At a time when money is short, sales soft, and seasons unpredictable, John and I still choose to spend $1,000.00 to bring this to our community. Together, we must be aware, active, and this is our way to help inform and support these efforts. ALL Proceeds go to River Alliance of Wisconsin. A ticket can be purchased at either Fontana Sports, the Barrymore Theatre, or Frugal Muse Bookstore.

Thank you, and I hope you can join us. It’s a special night during the intermission there is beer, wine or soda available, as well as popcorn, while we meet and catch up, as well as discuss the films.


Judith Hutchinson
Fontana Sports Specialties V.P.

There will be a drawing for a $50.00 Fontana Sports Specialties Gift Card during intermission. Good luck to all who attend

For more information about this event, please visit: http://www.wisconsinrivers.org/events/wild-and-scenic

Warren Miller - Flow State

Last week we sponsored the premiere of Warren Miller’s 2012 film Flow State. Fontana Sports has been sponsoring this film coming to Madison for as long as I can remember, which is 15+ years. We all look forward to the event because we know when we walk towards the Barrymore Theatre’s front doors we will see a line of people waiting outside, usually in the cold, for their tickets and they don’t mind… they can’t wait to see what Warren Miller’s new film will be this year. Once inside the front doors there are hundreds of people happy to be in the presence of other fellow snow lovers. You can feel that everyone’s been waiting to start the winter off by seeing the new Warren Miller film celebrating what we all love the most – fresh white snow powder!

People mingle, grab a beer and check out what the vendors have brought to hand out and give away this year. Lots of Midwest ski hills(Lutsen Mountains, Granite Peak, Indianhead) are there as well as some national sponsors and our booth of course. We had some great stuff to hand out this year, my favorite being the Salomon Magic Eight balls. When the shows about to start everyone grabs their seats with a beer and maybe some popcorn, but definitely with a smile. The MC gets everyone pumped up about the coming winter, the huge drawing during intermission and the sweet film that’s in store. And then it begins! The films always have a way of drawing you in with the beautiful camera work, incredible athletes and the sick tunes. When you walk out after the film, you can feel everyone is hoping there will be snow waiting for us outside the Barrymore’s front doors. In some past years there actually has been! If you didn’t get to make the premiere this year, we hope you’ll join us next year and then we know you’ll be hooked, just like we are!

TNF Speaker Series - Hilaree O'Neill

Join Fontana Sports on Thursday, September 13th at 7:00 pm at Barrymore Theatre (2090 Atwood Avenue, Madison, WI 53704) as The North Face athlete Hilaree O'Neill will be presenting The Road Not Taken

In 2012, Hilaree climbed Everest and its neighbor, Lhotse, within 24 hours. In doing so, she joined an elite group of alpinists who possess the endurance to link two 8000-meter peaks in a single push and became sole the woman to accomplish this feat. Hilaree is the mother of two young boys, whom she and her husband raise in the high mountains of Telluride, Colorado. Named by Outside Magazine as one of the most adventurous women in sports, she has skied from the 8000-meter Himalayan summit of Cho Oyu in Tibet, throughout the Andes, on volcanoes in the Kamchatka Peninsula of Russia, and in the tight couloirs of Baffin Island. Through mountain exploration and skiing, Hilaree has truly lived the dream.

Event Schedule/Ticket Information:

5:30pm-6:30pm - VIP Reception with Athlete
7:00pm-8:00pm - Athlete Presentation followed by Q & A
8:00pm-9:00pm - Book/Poster signing by athlete

Ticket for VIP Reception & Preferred Seating at Presentation: $20 (ALL PROCEEDS FROM VIP TICKET SALES WILL BENEFIT THE ICE AGE TRAIL FOUNDATION)
Ticket for Preferred Seating at Presentation: $8
General Admission Ticket: FREE*

*DUE TO LIMITED SEATING YOU STILL NEED TO GO TO WEBSITE BELOW AND PRINT OUT A FREE TICKET

Visit http://thenorthface.inticketing.com/events/241376 to order tickets.

Dawn Glanc - Montenegro Rock Climbing Adventures

The Madison climbing community is lucky enough to be getting a world class climber coming to Boulders Climbing Gym to share her experiences. Dawn Glanc is a sponsored rock and ice climber.  She travels the world in pursuit of climbing.  She is an AMGA certified rock and alpine guide, guiding for San Juan mountain guides, Chicks Climbing, and Chicks Rock!

On Thursday, July 26th, 8:00 PM at Boulders Climbing Gym (3964 Commercial Ave, Madison, WI 53714) Dawn will be presenting: Montenegro Rock Climbing Adventures

In October of 2010 Dawn Glanc and two other American climbers traveled to Montenegro, a small country in Southeastern Europe to climb. The name Montenegro literally translates to "black mountain" which is very descriptive of the country that is bordered by the Adriatic Sea to the southwest, but has only a very narrow coastal plain (only one to four miles wide) before hitting the various ranges, considered by some to be the most rugged terrain in Europe.  Dawn and her companions were the first American party to climb in Montenegro and were accompanied by a local team of eight climbers.  The local climbers' knowledge and experience helped the team put up multiple first ascents.

Dawn will be presenting a slide show that tells the story of this expedition between two cultures that was made successful through a genuine shared love of rock climbing.

The North Face - Technology Summit

Last week I had the opportunity to head to Chicago to The North Face's technology summit.  This was an event to introduce some exciting new technologies that will be coming out in the Fall 2012 line.

The great thing about The North Face is that they have an amazing team of athletes who are constantly pushing the limits of their gear then coming back to the design team and asking for something better.

Mountaineer Conrad Anker was on hand (fresh from Himalayan triumph) to give a talk about his time on Meru, an extremely remote peak in the Garhwal Himalayas of India.   In 2008 Anker, Jimmy Chin, and Renan Ozturk visited Meru but were force to turn back 100 meters short of the summit after 19 gruelling days of punishing weather conditions and technical terrain.  Based on the feedback The North Face received from these three athletes they produced a line of gear called the "Meru Kit" using new and innovative technologies to make a lightweight warm, durable layering system to keep the athletes warm and dry from base layer to shell.  In their new "kit" Anker, Chin, and Ozturk returned to Meru and successfully summited the "sharks fin" on October 12th, 2011.

Some of the new gear to keep an eye out for are: 
"Flashdry" baselayers and jackets which disperse moisture and dry faster than any comparable product on the market.
"Thermoball" Jackets - a new innovation in synthetic insulation where instead of continuous filaments, clusters of small balls of insulation mimic the clusters of down outperforming the warmth to weight ratio of PrimaLoft.
"Shaffle Jacket" - an extremely lightweight down jacket with innovative baffling and thermo mapping to maximize warmth and flexibility.
ABS Backpacks - Ski/Snowboarding backcountry packs with built in ABS avalanche airbag system.

Bottom line, there is always a lot to look forward to in this awesome, ever evolving industry.



Left to Right Chin, Anker, and Ozturk on the Summit of Meru.  The orange jacket is the Shaffle Jacket, I got to try on the one Anker is wearing in the photo...pretty Awesome!

CXC SUPERFIT PROGRAM

Northern WI has already seen some snow...ski season is right around the corner.  At Fontana we want to make sure you have the right gear to make your winter as enjoyable as possible.  That's why this year we are again hosting the CXC Nordic super fit program this Friday November 4th-Sunday November 6th at our west side location (231 Junction Rd, Madison)

"Super Fit" is a weekend sale program filled with seminars, presentations and store specials.
Get your equipment fit by the professional athletes and coaches of the CXC Elite Team using a state of the art 3D ski pressure mat. Bring your old skis to test if they have a good fit for you, and get an independent opinion.


The Agenda for the weekend is as follows:

Friday, Nov. 4:
10am-8pm CXC 3D Ski Flex Mat and Salomon Flex Table Testing
10am-8pm Measure yourself against other skiers on “SKI ERG” (simple double pole test will give you an idea where you will finish at the 2012 Birkie)
6pm Glide & Kick Waxing Seminar / CXC Wax Room DVD Presentation

Saturday, Nov. 5:
8am-9:30am Free "Get your Nordic On!" Dryland and Rollerski Technique Clinic for Intermediate and Advanced Skiers
8am-9:30am Free "Taste of Nordic" Dryland & Rollerski Technique Clinic
8am-9:30am USSA Level 100 Coaches Certification Technique Clinic
Note: Demo Salomon boots and Sweenor Classic and Skate rollerksis (some rollerksis will be available to use for a clinic)
10am-8pm CXC 3D Ski Flex Mat and Salomon Flex Table Testing
10am-8pm Measure yourself against other skiers on “SKI ERG” (simple double pole test will give you an idea where you will finish at the 2012 Birkie)

Sunday, Nov. 6:
11am-6pm CXC 3D Ski Flex Mat and Salomon Flex Table Testing
11am-6pm Measure yourself against other skiers on “SKI ERG” (simple double pole test will give you an idea where you will finish at the 2012 Birkie)

Whether you are just looking to start recreational skiing or are a seasoned racer there will be plenty to learn, plus special deals on gear! 

...Like There's No Tomorrow

One Night Only! 

Barrymore Theatre

 Thursday, October 27, 7:30 PM

$19

"The pressure's off. No one's watching. It's just you, your boards, and the mountain. The weather has broken and the snow is untracked. The only sound is that of your breath crystalizing in the winter air. There's only one place to go, but there's an infinite number of ways to get there. Adjust your gear, take a deep breath, and . . . like there’s no tomorrow.

For the sixty second year in a row, Warren Miller Entertainment brings you to this moment, and each moment that follows, from peaks as far flung as India and as nearby as New Hampshire. The common themes are snow, steeps, and the skiers and snowboarders who throw themselves into both with an abandon that amazes and inspires us all.

. . . Like There’s No Tomorrow is a celebration of these moments, the ones that make up the winter for people who live for it. Join Chris Davenport, Daron Rahlves, Colby West, Andy Mahre, Seth Wescott, Julia Mancuso, and more as they drop into the runs we see in our dreams as we wait for the seasons to change.

Hosted by Jonny Moseley and shot on location in Colorado, Utah, California, New Zealand, Chile, Alaska and British Columbia, . . . Like There’s No Tomorrow is your annual reminder that Winter is on its way and, with it, months of an adrenaline-fueled dance with gravity. Welcome it with everything you've got, because there's always a tomorrow, but only so many dawn with fresh snow. So what are you waiting for? Drop in ..."

For more info check out our events webpage:

http://www.fontanasports.com/misc_content/index.cfm?title=7F43E4CA-1EC9-4F51-A51075C7FA074685&sec=1

Dean Karnazes - Life in Motion

We are excited to announce that Ultramararthon runner Dean Karnazes will be our guest athlete/speaker this year! Dean has been dubbed "The Ultramarathon Man" and is ranked among TIME magazine's 100 most influential people in the world. His feat of running 50 marathons in 50 states in 50 days can only be described as "superhuman." Dean's message to us all is "get of the couch, get healthy, hit the trails, and go the extra mile." With that mantra in mind, and with physiology adapted for endless running, he has run 350 miles nonstop, and completed ultramarathons across the world's five greatest deserts: the Atacama, Gobi, Death Valley, Sahara, and Antarctic. This year Dean brought fitness home to millions with his 3000 mile 75 day coast to coast run across America, televised on Live! with Regis and Kelly.

Event Details:

Thursday, September 15th

5:30 - 7:00 pm VIP Reception with Dean benefitting the Ice Age Trail Alliance at Fontana's downtown location - 216 N. Henry St.

7:00-8:00 pm Dean Presents - Life in Motion followed by Q & A

The Orpheum Theater - 216 State St. Madison

8:00-9:00pm Book/Poster signing by Dean at the Orpheum Theater

FREE - General Attendance but please reserve your space at the website below

http://www.thenorthface.com/en_US/get-outdoors/speaker_series/

$8 - Reserved Seating
$20 - Reserved seating and VIP reception benefiting the Ice Age Trail Alliance

Warren Miller Wintervention

Ski season is getting closer, and if the chilly nights and crisp air aren't enough to get you excited a sure fire way to get pumped is to check out the latest Warren Miller film: Wintervention. This year's film narrated by skiing icon Jonny Moseley takes you on a world tour that includes stops in Alaska, Norway, Canada, Antarctica and beyond. Your travel companions include 26 world class riders such as Chris Davenport and Lindsey Vonn.

Want a Wintervention?

Where: Barrymore Theater

When: Thursday, October 21st 8:00 pm

How: Purchase tickets at Fontana Sports Specialties or any regular Barrymore ticket outlet

Cost: $19.00

And if just the show is not enough...ticket holders will receive FREE lift tickets to Granite Peak, Lutsen Mountain, and Chestnut mountain plus a coupon for $25 off at Fontana Sports.

Southwestern Utah Exploartion - Speaker

Fontana is hosting speaker Brad O' Grosky on Thursday August 26 from 7-8pm at out west Madison location: 231 Juntion Rd.

The four corners of Southwestern Utah contain many canyons, ancient Indian ruins and wonderful wilderness for day hiking and backpacking. See a photo presentation of some of the cultural resources that are still preserved after 900 to 1500 years and hear of the wilderness areas that house them, awaiting your exploration. Over the past 14 years, Brad has volunteered on many archaeological projects with the Park Service, Forest Service and Bureau of Land Management in an effort to continue to protect these treasures and will share some of his experiences at these wonderful sites.