Happy New Year Snow Lovers!

We know our customers are true snow lovers so we wanted to share this Snow Report from TravelWisconsin.com. Happy almost New Year everyone! Be sure to plan some time to get out and play in 2015!

New Year’s resolutions are a tradition not to miss, so why not resolve to learn a new winter sport? January is Learn to Ski and Snowboard Month and nearly all of Wisconsin ski areas offer discounts and specials to get first timers out on the slopes, no matter your age or ability. What are you waiting for? Here are some slopes in excellent condition this weekend to try out a new winter sport:

• Whitetail Ridge – Ski, snowboard, tube, cross country ski, and snowshoe fun is found here. 
• Christmas Mountain Village – Rent a Go Pro to catch each moment of your day on the slope. 
• Wilmot Mountain – Try out 25 runs from green to black diamond, including a Snocross course. 
• Little Switzerland – The trails are 100 percent open at one of the oldest resorts in the Midwest. 
• Keyes Peak – Check out the view from the top of the hill, blanketed in fresh snow. 

INSIDER TIP: Head to Northern Wisconsin for Best Trail Conditions

Snowfall and colder temps have hit the far northern parts of Wisconsin. Snowmobile trails are in good early riding condition in several northern counties.

• Iron County (Hurley or Mercer) 
• Vilas County (Presque Isle or Eagle River) 
• Florence County 

Check out Wisconsin's snow conditions by clicking here >>

Who's Ready for Winter?

We just got our new General Winter Ad back and wanted to share it with you. It features employees as well as customers at our westside location. We hope you like it!

Please Join Us for our Preferred Customer Party!

We hope you'll join us for our Preferred Customer Parties coming up late this month. There's one at each location in hopes that most people can make it to one or the other. Dress up and win prizes! First 50 people get gifts too! We appreciate your business and want to say thank you - please join us!

WHEN & WHERE:
Tuesday, September 30th from 7 pm – 9 pm at our Downtown Location: 216 N. Henry St.
Wednesday, October 1st from 7 pm – 9 pm at our Westside Location: 231 Junction Road.

WHAT:
Join us for a private, after-hours event with drinks, light bites and some tunes… There will be free gifts for the first 50 guests. There will also be special deals, drawings for prizes, and a costume contest for the best retro powder junkie. It’s going to be a guaranteed good time!

WHY: 
To thank our wonderful customers for their 60+ years of support!

CALL:
Elizabeth 608.662.9706 with questions!

HOLIDAY GIFT IDEAS - A Gift For The Snowboarder

By Karlen Balgord

Ultimate Gift For The Snowboarder
A technical hoodie is a great gift idea for any snowboarder on your list. The Burton Bonded Hoodie for men or the Burton Heron Pullover Hoodie for women will keep them looking good on the hill and off, plus it will keep them warm and dry with its highly breathable, quick-drying and weather-resistant DRYRIDE Thermex bonded fleece. For snowboarders, you can’t go wrong with a Burton technical hoodie.

For more gift ideas for all outdoor sports fans visit Fontana Sports' Holiday Gift Guide

Frendly Gathering

Burton Snowboards is presenting the 3rd annual The Frendly Gathering, taking place at Timber Ridge in Windham, VT on June 28th & 29th. The goal for the three days is to gather the Frendly community to share the environment that consists of music, camping, inspiration, reunion and Frendship. Started by Danny Davis Professional Snowboarder & Jack Mitrani of the Frends Vision Crew. The passion for the ‘Frendly Gathering’ comes from growing up within the very inclusive community that snowboarding represents. With the venue’s capacity set at 3000 people, attendees can be guaranteed an intimate experience, short lines, and becoming a part of one single Frendly family. Music, workshops, and activities serve as catalysts to ensure a true bonding experience and to leave people inspired and motivated to carry our motto, “there is no I in Frends.”

The grassroots music festival will bring an incredible line-up of bands & DJs to the beautiful Green Mountains of southern Vermont. GET YOUR TIX'S NOW at www.frendlygathering.com or enter for a chance to win the trip to Vermont for you and a Frend: http://bit.ly/frendlycontest

THE BEST FRIENDS TO MAKE!

We at Fontana Sports are thrilled that you’re getting into downhill skiing, cross country skiing, snowboarding, and/or snowshoeing. The place to go before you go is your local shop and we are it! We can show you the latest tech, fit you for boots and skis or a snowboard, or just answer your general questions! The best friends to make when you’re getting started on the hill are those at your local ski shop. We’ll get you set up, refer you to local clubs, get you outfitted at the best prices and best prep you for your formidable days on the mountain. Stop by and see us first! :)

We're OPEN today at both locations!

Good morning! Well, the buses may not be going today and the schools and malls may be closed, but we wanted to let you know that both Fontana Sports locations are OPEN today & ready to get you out & playing in this beautiful snow! We've got the skis, snowboards, snowshoes & sleds you need, plus the apparel & footwear to keep you warm & dry. Come see us & let's celebrate Madison finally getting some real snow! We're open regular hours at both locations. Feel free to give us a call if you have any questions before you head out - West 608.833.9191 or Downtown 608.257.5043. Have a great SNOW DAY!

Ski & Snowboard Spa Day!

Your skis are chattery. Your snowboard is sluggish. You know what that means… ski and snowboard spa day! Bring your sticks in to Fontana Sports for a wax and a tune-up and take ‘em home happy. For just $45 we’ll detune the edges, coat your skis or board with the appropriate wax for your upcoming adventure, and tighten and adjust your bindings. Your ride will feel safer, smoother and up to speed. No need to make an appointment, just bring in your gear and we’ll have it ready for you in a few days. Stop by either of our Madison locations, downtown or west.

Ski and Snowboard Resale!

Sunday, October 28th, Fontana led the charge to Tyrol Basin’s Ski and Snowboard Resale! The day was beautiful. Frost covered pine trees, fresh man-made snow for the snowboarders and skiers, blue skies, and 15% of sales went to support Tyrol Basin’s National Ski Patrol!

The huge canopies sheltered the truck loads of colorful downhill and x-country skis, snowboards, boots, poles, and bindings. Another station was set up with underwear, ski coats, sweaters, and ski pants, while the porch was lined with adult and children’s ski helmets. Inside the tables were filled with ski accessories: goggles, gloves, mittens, and hats, to mention a few of the items.

Fontana Sport Specialties supports Madison’s communities, the  ski patrol, and the family friendly Tyrol Basin with knowledge, great winter products, and friendly service.

Watch for future Fontana events!


Judith J. Hutchinson
Vice President, Fontana Sports Specialties

Warren Miller - Flow State

Last week we sponsored the premiere of Warren Miller’s 2012 film Flow State. Fontana Sports has been sponsoring this film coming to Madison for as long as I can remember, which is 15+ years. We all look forward to the event because we know when we walk towards the Barrymore Theatre’s front doors we will see a line of people waiting outside, usually in the cold, for their tickets and they don’t mind… they can’t wait to see what Warren Miller’s new film will be this year. Once inside the front doors there are hundreds of people happy to be in the presence of other fellow snow lovers. You can feel that everyone’s been waiting to start the winter off by seeing the new Warren Miller film celebrating what we all love the most – fresh white snow powder!

People mingle, grab a beer and check out what the vendors have brought to hand out and give away this year. Lots of Midwest ski hills(Lutsen Mountains, Granite Peak, Indianhead) are there as well as some national sponsors and our booth of course. We had some great stuff to hand out this year, my favorite being the Salomon Magic Eight balls. When the shows about to start everyone grabs their seats with a beer and maybe some popcorn, but definitely with a smile. The MC gets everyone pumped up about the coming winter, the huge drawing during intermission and the sweet film that’s in store. And then it begins! The films always have a way of drawing you in with the beautiful camera work, incredible athletes and the sick tunes. When you walk out after the film, you can feel everyone is hoping there will be snow waiting for us outside the Barrymore’s front doors. In some past years there actually has been! If you didn’t get to make the premiere this year, we hope you’ll join us next year and then we know you’ll be hooked, just like we are!

Winter Clearance!

If you have been waiting to replace your old winter gear...wait no longer!  All winter clothing and accessories are on sale 20-40% off!  Smartwool baselayers are buy one get one 25% off.

All snowboards, downhill and cross country skis (and boots) snowshoes, and sleds are 20-50% off.

Stop in either location or visit www.fontanasports.com  for great deals and a great selection!  Keep in mind we have in store sales that are not available online.

Winter Adventure Sale

The first snow of the year has come...and gone...but more is on the way.  The timing couldn't be better!  We are in the middle of our Winter Adventure Sale.

From head to toe, baselayer to outerwear everything you need to be warm and enjoy winter is on sale!

Smartwool, Wigwam, or Icebreaker Socks - Buy 2 get 1 Free!

Terramar Baselayers - Silk, Merino Wool, or Synthetic - 20% off

Sierra Designs Gnar Hoody (800 Fill Down Sweater) - $169.99 (Reg $208.99)

All Columbia Outerwear on Sale

Get a $10 Gift Card with any Insulated Footwear Purchase - We have a great selection of UGG,

The North Face, Sorel, Keen, Merrell, Kamik and more

All the gear for your favorite winter activities is on sale as well!  Sleds, snowshoes, downhill and cross country ski, snowboards, wax, poles, goggles, and helmets are all on sale. 

Classic cross country ski packages - from $249.99

Skate cross country ski packages - From $499.99

Adult Snowshoes - From $79.99

Junior Snowshoes - From $49.99

Free Poles with any Atlas Snowshoe Purchase

Ski Goggles - From $19.99

Helmets - From $49.99

Adult Snowboard and Bindings - From $199.99

All Downhill skis and boots on sale (Fontana West Only) - Up to 50% off

The sale runs through  November 20th. Stop in now for the best selection and be ready to go the next time snow flies!

...Like There's No Tomorrow

One Night Only! 

Barrymore Theatre

 Thursday, October 27, 7:30 PM

$19

"The pressure's off. No one's watching. It's just you, your boards, and the mountain. The weather has broken and the snow is untracked. The only sound is that of your breath crystalizing in the winter air. There's only one place to go, but there's an infinite number of ways to get there. Adjust your gear, take a deep breath, and . . . like there’s no tomorrow.

For the sixty second year in a row, Warren Miller Entertainment brings you to this moment, and each moment that follows, from peaks as far flung as India and as nearby as New Hampshire. The common themes are snow, steeps, and the skiers and snowboarders who throw themselves into both with an abandon that amazes and inspires us all.

. . . Like There’s No Tomorrow is a celebration of these moments, the ones that make up the winter for people who live for it. Join Chris Davenport, Daron Rahlves, Colby West, Andy Mahre, Seth Wescott, Julia Mancuso, and more as they drop into the runs we see in our dreams as we wait for the seasons to change.

Hosted by Jonny Moseley and shot on location in Colorado, Utah, California, New Zealand, Chile, Alaska and British Columbia, . . . Like There’s No Tomorrow is your annual reminder that Winter is on its way and, with it, months of an adrenaline-fueled dance with gravity. Welcome it with everything you've got, because there's always a tomorrow, but only so many dawn with fresh snow. So what are you waiting for? Drop in ..."

For more info check out our events webpage:

http://www.fontanasports.com/misc_content/index.cfm?title=7F43E4CA-1EC9-4F51-A51075C7FA074685&sec=1

Warren Miller Wintervention

Ski season is getting closer, and if the chilly nights and crisp air aren't enough to get you excited a sure fire way to get pumped is to check out the latest Warren Miller film: Wintervention. This year's film narrated by skiing icon Jonny Moseley takes you on a world tour that includes stops in Alaska, Norway, Canada, Antarctica and beyond. Your travel companions include 26 world class riders such as Chris Davenport and Lindsey Vonn.

Want a Wintervention?

Where: Barrymore Theater

When: Thursday, October 21st 8:00 pm

How: Purchase tickets at Fontana Sports Specialties or any regular Barrymore ticket outlet

Cost: $19.00

And if just the show is not enough...ticket holders will receive FREE lift tickets to Granite Peak, Lutsen Mountain, and Chestnut mountain plus a coupon for $25 off at Fontana Sports.

Burton True Fit!

If you don’t know much about True Fit™ already, it’s basically a totally unique boot design that Burton has that makes their women’s boots the best-fitting, and most comfortable boots in the world (in our opinion anyway). They recently caught up with a few of their boot designers and engineers to figure out what makes them so awesome.

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