Memorial Day Sidewalk Sale!

Don't miss our Memorial Day Sidewalk Sale that kicked off today at both locations! Save up to 50% off all kinds of great stuff - Footwear, Apparel, Camping, Socks, Accessories & MORE! Each location will have a bit of a different selection so if you get a chance stop at both. :) It's looking like we're going to have great weather for it! Wahoo! Hope everyone gets a chance to get outside and enjoy the weekend!

Paddle Fest this Weekend! SAVE BIG!

Spring is in the air! And boy does it feel GOOD! Paddle Fest is this weekend and  you can save 15% OFF ALL canoes, kayaks, and SUP boards! Paddles, Water Sport Accessories, PFD's and car racks  are 15% off too! Stop by and check out all the new boats that have just arrived. They're beautiful and it's making us anxious to get out on the water! Especially with the warm temps this weekend finally!

New this year we are carrying the brand Doyle for SUP's. Pretty sweet foam or bamboo boards. Great for SUP Yoga! Really fun colors too!

We hope to see you this weekend! The sale will be running through Monday, March 16th. Not quite ready for spring? Well we just did Final Markdowns for our Winter Clearance too!

Inventory SALE - 10-50% OFF almost EVERYTHING!

Don't miss our Inventory Sale which begins today! Seriously almost everything in the store is ON SALE! Great opportunity to buy those things you've been waiting on or things you'll need for spring or a new warmer, prettier winter jacket for the rest of the season!
Don't miss it!

Fischer Vacuum Fit Downhill Ski Boots

Fischer Vacuum Fit Downhill Ski boots on SALE now! 

View Fischer Vacuum Fit Ski Boots >>

& stop by Fontana Sports to get your new downhill ski boots fitted!!

What is vacuum fit?
Unique ski boot technology thanks to revolutionary vacu-plast material - The technology which makes it possible for the first time to adapt the shell of the ski boot completely to the anatomy of any foot. VACU-PLAST material and a special process achieves a fit which is also used successfully by top athletes in the Alpine Ski World Cup.

A special Fischer High-Tech Polymer is used for the Fischer VACUUM boots.It was developed exclusively for the ski boot sector and stands out through superior material properties: thermoformable at 80°C, high temperature stability, lower weight and better vibration dampening.

Cyber Monday Deals through Today!

View more deals >>

Be sure to take advantage of our Cyber Monday Deals! Good through today! There are some exceptional discounts available! To view the deals online and start your shopping CLICK HERE.

Turkey DAZE coming up this Friday!

Friday, November 28^th, 2014 at 8:00 am - 2:00 pm ONLY
Both Locations - Westside & Downtown
Black Friday at Fontana Sports - Don't miss the best deals of the year! We open EARLY at 8 AM the Friday after Thanksgiving so we can bring you great deals on the products you love! The first 100 purchases over $50 will receive a FREE Tyrol Basin lift pass (value of $48)! Watch for our flyer in the State Journal! Keep an eye on our Facebook page for more info coming out early this next week!

PRE BLACK FRIDAY SALE STARTS NOW!

Pre Black Friday Sale starts today! Visit here to see the deals! 

Here are a couple of the deals to get you excited - SAVE 25% OFF LIFE IS GOOD AND POINT6 SOCKS! It's a great time to get a head start on the holiday shopping or to just find some great stuff you need. Don't miss it!

Winter Adventure Sale

WINTER ADVENTURE SALE

Now Through Sunday, November 9th

It's finally getting colder and we're on the verge of snow. Now is the time to shop for all the gear you need for the winter and we're making it easier with a SALE!

Save up to 40% Off

Downhill Ski Gear >>

Cross Country Ski Gear >>

Snowboard Gear >>

Snowshoe Gear >>

SnowSports Accessories >>

Women's Apparel >>

Women's Footwear >>

Men's Apparel >>

Men's Footwear >>

Maxwell Street Days is this weekend!

Don't miss our biggest Downtown sale of the year! We've got so much awesome stuff from all the great brands we carry that you don't want to skip this one! If you get the chance to stop down sometime this week beforehand we have quite a few of the deals out already. Many more will be out for the weekend, but what we've already put out is some pretty sweet stuff. Lots of apparel from The North Face, Columbia Sportswear, Patagonia, Mountain Hardwear and more. So many boxes of socks from Smartwool, Wigwam, and Point6. Plus, tons of great gear for you gear heads out there from The North Face, Osprey, Timbuk2 and more. Did we mention footwear? So much footwear! We just got in some great stuff from Chaco. The weather is looking great so far for the weekend which we are pretty stoked about. Come see us! Get some good deals and say hi!

MANY DEALS AVAILABLE ONLINE!! 

Visit FontanaSports.com

Spring Tent Sale Starts Thursday!

Don't miss our Westside location's Spring Tent Sale that starts this week, Thursday, April 24th. We have some amazing deals and TONS of products!

It is always surprising how easily we fill a 40'x100' circus tent up with deals! Look for the tent in the parking lot and don't forget to visit in-store as well for other deals and the full selection of sale cross country skis, downhill skis & snowboards. Happy shopping!

Winter Clearance - Final Markdowns taken!

We've made our final winter markdowns! We've still got plenty of great products left at exceptional deals, so don't delay! Everything from Snowboards, Downhill Skis, Cross Country Skis, Snowshoes, Outerwear, Footwear, Socks and Accessories are on sale! Buy that piece you've been eying all season before it's long gone!

Oh Phil!

We thought it would be fun to come up with an advertisement regarding Puxsutawney Phil's forecast from a few days ago. We know a lot of people aren't thrilled at the prospect of 6 more weeks of winter, but we, as outdoor folks, say "Let's make the best of it!". We've got the gear at great prices right now to make these next 6 weeks livable, even great! Stop in and see us (or visit us at www.FontanaSports.com) and enjoy the rest of winter!

BLACK FRIDAY SNEAK PEEK!

Check out our Black Friday Specials!

This year we are offering our Black Friday Specials on Thursday and Friday online, as well as in-stores starting at 8 AM on Friday. There are some promotions that are only offered in-stores, such as a FREE Tyrol Basin Ski Pass for the first 100 in-store purchases over $50! Awesome place to ski and snowboard, so get in early to earn your FREE Pass! We hope to see you and we hope you all have wonderful Thanksgiving celebrations on Thursday! We are THANKFUL for you, our customers! :)

Get set for the season!

Shop the Winter Adventure Sale by clicking here!

Come see us and take advantage of the great prices on winter apparel and hardgoods during the Winter Adventure Sale - going on NOW! Most offers are available online, but there are many more offers in-store, such as buy 2 pair of Smartwool socks and get the 3rd pair FREE or Buy one hat, get the second hat at 25% off! The sale is going on through next weekend, but stop in soon for the best selection! 

Don't forget we also have the CXC Nordic Superfit Event going on this weekend too! 

**Some serious in-store specials going on through Sunday for that event as well!**

Further markdowns!!

It's the last weekend of our Labor Day Ski and Sport Tent Sale at our westside location. We scoured the tent yesterday and did further markdowns on items that weren't moving quick enough. It ended up being MANY markdowns! Get here quickly for the best selection and to get some amazing deals! We're open from 10 - 8 today through Saturday, Sunday 11 - 6 and Monday (Labor Day) from 10 - 6. Don't miss it!

Most of these amazing deals on clothing, footwear, camping gear and snow sports gear are available online as well, so check it out: www.FontanaSports.com

Fontana Sports Labor Day Ski and Sport Tent Sale!

We wanted to share with you that our Labor Day Ski & Tent Sale
is coming up next week already!  August 22nd - September 2nd

Adult and youth snow sports equipment! 

Sooo MANY deals you won't believe it!

Camping end of season clearance!  Save up to 50% off!

Kayak and SUP boards, Vests, Paddles end of season specials up to 20% OFF!

Summer and Winter Clothing – up to 50% OFF!

Footwear, snorkeling, inline skates, socks and accessories ON SALE TOO!

Many other unadvertised specials! Don't miss this event! We look forward to seeing you next week!

Fontana Sports' MSD 2013 - a success!

 Maxwell Street Days 2013 was a success, despite the epic rain storm we experienced late Sunday afternoon! Here are some photos of the event that will help everyone get an idea of what Maxwell Street Days are like in downtown Madison each year.

Thank you to all our wonderful customers who made their way through the crowds and sunshine to come see us and do some shopping! Great deals were had on kayaks, PFD's, camping gear, snorkeling gear, snowshoes, summer and winter apparel,outerwear, accessories, footwear, socks and much more!

Also, thank you to our fun, kind staff who makes working these long, hot events a good time! We appreciate your hard work and smiling faces!

Events & Clinics - July 2013

FAMILY CAMPING BASICS
Wednesday, July 10th, 2013 at 6:30pm
Westside Location - 231 Junction Rd., Madison WI
Family camping is a fun and affordable way to take a vacation. Not sure how to get started? Learn what you need to make family camping enjoyable and easy. We will cover the basics including: how to be warm, dry and comfortable, gear and equipment necessities, ideas for fun activities and great local areas to give a try. No experience necessary! This is a free event.

PADDLING BASICS
Tuesday, July 16th, 2013 at 6:00pm
Downtown Location - 216 Henry St., Madison WI
Before you head out on the water, be sure to learn the paddling basics. This class offers you an overview of info on Kayaks & Stand-up Paddleboards. Our expert staff will cover Equipment, Apparel, Trip Planning and Transportation. This class is free.

MAXWELL STREET DAYS
Friday, July 19th, 2013 at 8:00am - 6:00pm
Saturday, July 20th, 2013 at 8:00am - 6:00pm
Sunday, July 21st, 2013 at 10:00am - 5:00pm
Downtown Location - 216 Henry St., Madison WI
Maxwell Street Days are the greatest shopping days of the year in Madison! Enjoy three days of amazing shopping bargains and fabulous food, up and down State Street. Join Fontana Sports for some of our biggest deals of the year! www.MaxwellStreetDays.org

NORDIC WALKABOUT
Tuesday, July 23rd, 2013 at 9:00am
Token Creek County Park, Deforest, WI - Use 6200 Highway 51 entrance. Meet at the first shelter (on right).
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

NORDIC WALKING CLASS
Tusday, July 23rd, 2013 at 6:00pm
Westside Location - 231 Junction Rd., Madison WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

XTREME HIKE - The Informational Meeting
Wednesday, July 24th, 2013 at 6:30pm
Westside Location - 231 Junction Rd., Madison WI
The Wisconsin Chapter of the Cystic Fibrosis Foundation will be hosting the 1st Annual XTREME HIKE (XH) on Saturday, October 5, 2013. This is a one-day, 30 mile, fully supported hike on the Ice Age National Trail. XH is an event that challenges people to test their fitness ability and endurance during a one-day hike. The hike is fully supported and is inspiring people across the U.S. to hike until a cure is found. Learn more about the event by joining us for an informal meeting at Fontana Sports or visit http://madison.cff.org/XtremeHike. View printable event flyers: Trail Description

CAMP COOKING BASICS
Tusday, July 30th, 2013 at 6:30pm
Westside Location - 231 Junction Rd., Madison WI
With years of experience to share, we'd like to help you learn how to create easy and fun meals for eating outside. We will cover the basics including: what to bring, gear and equipment necessities, ideas for fun meals and desserts and how to make the most of cooking in the outdoors. No experience necessary! This is a free event.

Visit Fontana Sports Events page: http://www.fontanasports.com/misc_content/events

Holiday Extravaganza Sale!

Hurry in for the Holiday Extravaganza Sale at Fontana Sports before Santa’s elves clean us out! Now through Christmas Eve, we’re discounting things all over the store so you can score great deals for everyone on your list. Save on outerwear, accessories, footwear, skis, snowboards, snowshoes and more! Buy 3 pairs of SmartWool, Wigwam, Point6 or Icebreaker socks and get the 4th pair FREE! Happy Holidays from Fontana Sports!

Ski and Snowboard Resale!

Sunday, October 28th, Fontana led the charge to Tyrol Basin’s Ski and Snowboard Resale! The day was beautiful. Frost covered pine trees, fresh man-made snow for the snowboarders and skiers, blue skies, and 15% of sales went to support Tyrol Basin’s National Ski Patrol!

The huge canopies sheltered the truck loads of colorful downhill and x-country skis, snowboards, boots, poles, and bindings. Another station was set up with underwear, ski coats, sweaters, and ski pants, while the porch was lined with adult and children’s ski helmets. Inside the tables were filled with ski accessories: goggles, gloves, mittens, and hats, to mention a few of the items.

Fontana Sport Specialties supports Madison’s communities, the  ski patrol, and the family friendly Tyrol Basin with knowledge, great winter products, and friendly service.

Watch for future Fontana events!


Judith J. Hutchinson
Vice President, Fontana Sports Specialties