Fontana Sports has been Madison’s local outdoor shop since 1949, we work hard to provide the best in outdoor apparel & equipment for our customers. Wisconsin is a great place to live, but can be quite cold during the winter months. We have a saying here at Fontana Sports,
“There’s no such thing as bad weather, only the wrong gear.”
We are here to help you enjoy your time in Madison even during the winter.
Let’s start from the top –
- You lose up to 40% of your heat out the top of your head. You need a hat, headband or earmuffs! We have 1,000’s for you to choose from. WINTER HEADWEAR >>
- A scarf, neck gaiter or face mask is a good idea for those extremely cold weeks we have every year. They come in fleece or merino wool. If you take up skiing you will want one that breathes more than if you are just standing outside waiting for the bus. SCARVES >>
- Gloves or mittens are crucial for all outdoor activities in the winter months even if it’s just cleaning the snow off your car. Mittens are warmer, but gloves provide more mobility. Tip: you want them a little roomy. The space allows the air inside to get warm and insulate your hands. GLOVES >>
- The item we use most often, our winter jacket. These vary drastically in price and styles, but we have something for everyone. You can get a really nice lightweight goose down jacket, a ski shell with zip in fleece liner or an insulated soft-shell to name of a few of the options. Our employees will help you find the right jacket. INSULATED JACKETS >>
- Under the jacket you’ll need base layers (long underwear). We carry synthetic, silk and merino wool options. Be sure to get a top and bottom. These make all the difference in warmth if you are outside for long periods of time or it is extremely cold. BASE LAYERS >>
- Snow pants or bibs. A great addition if you are going to be active outside during the winter, which we suggest! Necessary for skiing, snowboarding, sledding, snowmobiling and are great for snowshoeing, ice skating, ice fishing and snowball fights. SNOW PANTS >>
- If your feet are cold, your whole body will feel cold. Socks are extremely important. We suggest merino wool socks and carry many different brands for you to choose from. SOCKS >>
- Insulated boots are also important. We have many to choose from whether you’d like something more fashionable or more functional. We recommend you make sure to get a waterproof pair if you will be walking a lot or want to play in the snow. WINTER BOOTS >>
We understand this can be overwhelming, but we are here to help. We’ll spend the time with you to explain products and figure out what will work best for you. Products do range in prices, but we have plenty of affordable gear. Honestly, it gets cold here. Investing in products to keep you warm and comfortable is important and you will not regret it. Be sure to join our Fontana Sports Adventure Rewards Club at no cost and get $10 in rewards for each 300 points earned.
Visit us at our two locations:
Westside: 231 Junction Rd, Madison, WI 53717, Ph# 608-833-9191
Downtown: 216 N. Henry St, Madison, WI 53703, Ph# 608-257-5043
Don’t forget that we can help you get involved in activities during the winter months as well. We sell
downhill ski,
cross country ski,
snowboard and
snowshoe gear as well as sleds. We also do
snowshoe and cross country ski rentals if you’d like to try the sports before buying.
We look forward to helping you!
