The end is near...50-80% off!

Of the sale that is. We're in our last weeks in our old downtown location. We still have a lot of great winter inventory. You'll find unbeatable prices on skis, snowboards, and other winter gear you can get totally decked out for next year. And it gets better...prices are dropping again. Everything in the store is now 50-80% off, so stop in, check out the deals, and make you walk by our new location, right next door at 216 Henry St.

Movin' right along...

April is almost here, which is moving month for our down town store. Construction is coming along well at our new location and should be done in a couple weeks.

That means however that we still have a couple weeks left of out MOVING SALE. There is still a lot of great merchandise left at awesome prices. Everything in the store including winter apparel by The North Face, Columbia, Patagonia, Mountain Hardwear, and Marmot is 40%-70% off original prices. Get ready for next winter at half the price and don't forget to peek in the windows of our new location next door (216 N. Henry.)

Buy one get one Tree

It seems like spring is here to stay. Time to dig out the summer footwear. If it's looking (or smelling) a little rough April is the perfect time for a new pair of Chacos.

For every pair of Chacos purchased in the month of April a tree will be planted in a national forest. So you can do something good for your feet and the environment.

Olympic Fever

I love the Olympics! I can't get enough, I will be stumbling around the shop sleep deprived for the next 2 weeks because I am not able to shut off the TV at night.

As a child I always wanted to be a figure skater. After watching hours of skating would I prance around the house doing "triple axles" and skating across the wood floors. Unfortunately the dream never came to fruition because every time I put on skates there was an intense magnetic connection between the ground and my rear. Seriously, physicists should study it.

Lately the sport that draws me is snowboarding; half pipe, snowboard cross, anything, it all looks amazing! Alas the same phenomenon occurs when I strap on a snowboard. Looks like my Olympic participation will be limited to spectating...

We do have some Olympic ties here at Fontana however. Ethiopian cross country skier Robel Teklemariam is a former employee. He is competing in his second Olympics as the sole member of the Ethiopian Olympic team. We wish him the best of luck! For more info on Robel check out the link below.

http://sports.yahoo.com/olympics/news?slug=reu-ethiopia_sports_feature_tv_pix&prov=reuters&type=lgns

Enjoy the games!

MOVING SALE!

After 36 years Fontana Sports will be moving to a

new downtown location!

This means that everything must be cleared out of our State Street store as we prepare to move. Liquidation prices of 20%-75% off on EVERTHING in the store.

Hurry in for the best selection of downhill and cross country skis, snowshoes, camping equipment, footwear, and awesome clothing by brands like Smartwool, Icebreaker, Patagonia, The North Face, Mountain Hardwear, Marmot, and more.

Don't forget to walk by our NEW location right next door (216 North Henry Street) which will be opening in Spring 2010 (We're aiming for April.)

Winter Adventure Sale

Check out great deals in all departments.

Now through December 6th.r 6

Turkey Daze Sale!

TURKEY DAZE SALE!

Fantastic deals storewide!

FRIDAY, NOV 27 8:00 am - 9:00 pm

First 50 purchases of $50 or more recieve a FREE Devils Head lift ticket!

STUPID PRICING 8:00am to 2:00 pm

Save 50%-75% on doorbuster items including select styles of:

Smartwool Socks

Giro Ski Helmets

Dakine Winter Hats

Gordini Gloves

Native Sunglasses

Columbia Fleece

Adult and Youth Ski Pants

Ski Bags

Snorkel Sets

And much more...

Still great deals after 2 pm! 20%-50% sale items.

Stop in and find MANY unadvertised specials throughout the store!

*Quantities are limited, sorry no rain checks.

TREE LANE SALE - LAST CHANCE

That's right...we are opening our doors for one final weekend blowout!

Fri-Sun November 13th through 15th

75% off the lowest ticket price on everything!

Hours: Fri 12pm-8pm, Sat 10am-6pm, Sun 11am-5pm

GRAND OPENING SALE!

FONTANA'S NEW LOCATION (231 JUNCTION RD) IS NOW OPEN!

We are celebrating our Grand Opening with fantastic deals and promotions at BOTH stores now through November 15th including:

A Drawing to Win 4 FREE lift tickets to Granite Peak and a 2 Night Stay at the Howard Johnson in Wausau. *No purchase necessary to win

FREE Tyrol Basin lift ticket with a $200 purchase (*quantities limited)

20% off Smith Goggles and Sunglasses
20% off Columbia (Men's, Women's, and Kids)
25% off Wigwam socks
20% off Hotfinger Gloves and Mittens
20% off Red Ledge Rain wear
Additional 10% off Downhill and Cross Country Ski Packages plus free binding mounting.
20% off Burton Snowboard Binding with Board purchase
20% off North Face Day Packs
20% off Emotion Kayaks (west side only)
FREE Pair of Smartwool Socks with Kamik Boot Purchase (*Quantities Limited)
FREE Pair of New Balance Socks with New Balance Footwear Purchase (*Quantities Limited)
FREE The North Face Logo Beanie from the with Purchase of Kids TNF Jacket ($100 or more)
Special deals (15%-50% off) on Vertical Limit Clothing, GIRO 540 Helmets, Terramar Silk Baselayers, U.S. Divers GRVS Mask, Fin, Snorkel Sets, and MORE...

Preferred Customer Party!

Join the fun!

Come to the Fontana retro ski/snowboard themed preferred customer party.

When: Sunday, Nov 1st from 6p.m.-9 p.m.

Where: Our NEW westside location, 231 Junction Rd

What: Join us for a private after hours event with drinks, light bites, and the jazz band Hypnopotamus. There will be free gifts for the first 100 guests. There will also be special deals, prize drawings, and a costume contest for the best retro powder junkie get-up. It's going to be a guaranteed good time!

Why: To thank our wonderful customers and celebrate opening our new location.

Remember, you must be a member of our preferred customer club to attend. Sign up at http://www.fontanasports.com/ or visit either store. Call 608-833-9191 with questions.

Last Chance at 50-80% Off at Fontana Sports Tree Lane Location

Burton True Fit!

If you don’t know much about True Fit™ already, it’s basically a totally unique boot design that Burton has that makes their women’s boots the best-fitting, and most comfortable boots in the world (in our opinion anyway). They recently caught up with a few of their boot designers and engineers to figure out what makes them so awesome.

(read more)

40-80% OFF all Merchandise at West Madison Tree Lane Store

Price Reduction @ West Madison Closing Sale!

Our Awesome Employees!

Fontana Sports employee Gabe Neely is featured on page 228

of a new climbing guide to "Boulder Canyon Rock Climbs" By

Bob D'Antonio.

His is pictured on the route "Owl on the Prowl" rated 5.11b.

Store Closing Sale!!

Our West Side Location is moving! But we are taking NO old merchandise with us. Our Tree Lane store closing sale is going on now.

Save 20% to 75% on all the quality brands you trust. Nothing is held back.

Shop early for the best selection of great deals.

Monona Terrace Underwater Clean-up

Take a stake in the lakes this Saturday, June 20th. Join us as we celebrate out natural resources and help protect our lakes. Divers and non-divers alike are welcome to come lend a hand with the clean-up. Afterwards stay for food, drinks, and laughter and enjoy what we have done together to make a difference.

10:00 am to 3:00pm, at Law Park - rain or shine!

For more info email joann@madisonscuba.com or call Madison Scuba 608-219-3302

Soles4Souls

Now throught June 14th

Dontate any gently worn pair of footwear and recieve $10 off any new pair of shoes (over $50)

The donated shoes will be distributed through the Soles4Souls program to people in need.

National Trails Day

It's a little known "holiday" but here at Fontana we think it's an important one!

Every year the first Saturday in June is National Trails Day. It is a day organized by the American Hiking Society to recognize and celebrate America's trail system. Everyone is encouraged to seek out, learn about, and enjoy trails in his or her area. With over 200,000 miles of trails in the US we have a lot to enjoy!

It is also a day to step back and recognize the many hours of labor, planning, and fund raising it takes to develop and maintain trails.

CELEBRATE National Trails Day with FONTANA!

On June 6th from 9 am to noon volunteer your time and help us clear invasive species from along the Capitol City Bike Trail. Your work will help provide clear and open vistas for all trail users.

We will meet at Lussier Family Heritage Center, 301 Lake Farm Rd, Madison, WI 53711.

All Volunteers will recieve a free pair of Wigwam sock and lunch.

RSVP to Elizabeth at 608-257-5043 or elizabeth@fontanasports.com

Or...just get out and enjoy your own favorite trail, maybe bring a bag and pick up some litter...

Have Fun!

Huge Tent Sale up to 75% OFF