Sunday, November 29, 2009

Winter Adventure Sale

Check out great deals in all departments.
Now through December 6th.r 6

Wednesday, November 25, 2009

Turkey Daze Sale!

Fantastic deals storewide!
FRIDAY, NOV 27 8:00 am - 9:00 pm
First 50 purchases of $50 or more recieve a FREE Devils Head lift ticket!
STUPID PRICING 8:00am to 2:00 pm
Save 50%-75% on doorbuster items including select styles of:
Smartwool Socks
Giro Ski Helmets
Dakine Winter Hats
Gordini Gloves
Native Sunglasses
Columbia Fleece
Adult and Youth Ski Pants
Ski Bags
Snorkel Sets
And much more...
Still great deals after 2 pm! 20%-50% sale items.
Stop in and find MANY unadvertised specials throughout the store!
*Quantities are limited, sorry no rain checks.

Monday, November 09, 2009


That's right...we are opening our doors for one final weekend blowout!
Fri-Sun November 13th through 15th
75% off the lowest ticket price on everything!
Hours: Fri 12pm-8pm, Sat 10am-6pm, Sun 11am-5pm



We are celebrating our Grand Opening with fantastic deals and promotions at BOTH stores now through November 15th including:

A Drawing to Win 4 FREE lift tickets to Granite Peak and a 2 Night Stay at the Howard Johnson in Wausau. *No purchase necessary to win

FREE Tyrol Basin lift ticket with a $200 purchase (*quantities limited)

20% off Smith Goggles and Sunglasses
20% off Columbia (Men's, Women's, and Kids)
25% off Wigwam socks
20% off Hotfinger Gloves and Mittens
20% off Red Ledge Rain wear
Additional 10% off Downhill and Cross Country Ski Packages plus free binding mounting.
20% off Burton Snowboard Binding with Board purchase
20% off North Face Day Packs
20% off Emotion Kayaks (west side only)
FREE Pair of Smartwool Socks with Kamik Boot Purchase (*Quantities Limited)
FREE Pair of New Balance Socks with New Balance Footwear Purchase (*Quantities Limited)
FREE The North Face Logo Beanie from the with Purchase of Kids TNF Jacket ($100 or more)
Special deals (15%-50% off) on Vertical Limit Clothing, GIRO 540 Helmets, Terramar Silk Baselayers, U.S. Divers GRVS Mask, Fin, Snorkel Sets, and MORE...

Wednesday, October 28, 2009

Preferred Customer Party!

Join the fun!
Come to the Fontana retro ski/snowboard themed preferred customer party.

When: Sunday, Nov 1st from 6p.m.-9 p.m.

Where: Our NEW westside location, 231 Junction Rd

What: Join us for a private after hours event with drinks, light bites, and the jazz band Hypnopotamus. There will be free gifts for the first 100 guests. There will also be special deals, prize drawings, and a costume contest for the best retro powder junkie get-up. It's going to be a guaranteed good time!

Why: To thank our wonderful customers and celebrate opening our new location.

Remember, you must be a member of our preferred customer club to attend. Sign up at or visit either store. Call 608-833-9191 with questions.

Tuesday, October 13, 2009

Burton True Fit!

If you don’t know much about True Fit™ already, it’s basically a totally unique boot design that Burton has that makes their women’s boots the best-fitting, and most comfortable boots in the world (in our opinion anyway). They recently caught up with a few of their boot designers and engineers to figure out what makes them so awesome.

(read more)

Friday, August 21, 2009

Our Awesome Employees!

Fontana Sports employee Gabe Neely is featured on page 228
of a new climbing guide to "Boulder Canyon Rock Climbs" By
Bob D'Antonio.
His is pictured on the route "Owl on the Prowl" rated 5.11b.

Thursday, July 30, 2009

Store Closing Sale!!

Our West Side Location is moving! But we are taking NO old merchandise with us. Our Tree Lane store closing sale is going on now.

Save 20% to 75% on all the quality brands you trust. Nothing is held back.

Shop early for the best selection of great deals.

Thursday, June 18, 2009

Monona Terrace Underwater Clean-up

Take a stake in the lakes this Saturday, June 20th. Join us as we celebrate out natural resources and help protect our lakes. Divers and non-divers alike are welcome to come lend a hand with the clean-up. Afterwards stay for food, drinks, and laughter and enjoy what we have done together to make a difference.
10:00 am to 3:00pm, at Law Park - rain or shine!
For more info email or call Madison Scuba 608-219-3302

Thursday, June 11, 2009


Now throught June 14th
Dontate any gently worn pair of footwear and recieve $10 off any new pair of shoes (over $50)
The donated shoes will be distributed through the Soles4Souls program to people in need.

Tuesday, June 02, 2009

National Trails Day

It's a little known "holiday" but here at Fontana we think it's an important one!

Every year the first Saturday in June is National Trails Day. It is a day organized by the American Hiking Society to recognize and celebrate America's trail system. Everyone is encouraged to seek out, learn about, and enjoy trails in his or her area. With over 200,000 miles of trails in the US we have a lot to enjoy!

It is also a day to step back and recognize the many hours of labor, planning, and fund raising it takes to develop and maintain trails.

CELEBRATE National Trails Day with FONTANA!

On June 6th from 9 am to noon volunteer your time and help us clear invasive species from along the Capitol City Bike Trail. Your work will help provide clear and open vistas for all trail users.

We will meet at Lussier Family Heritage Center, 301 Lake Farm Rd, Madison, WI 53711.
All Volunteers will recieve a free pair of Wigwam sock and lunch.

RSVP to Elizabeth at 608-257-5043 or
Or...just get out and enjoy your own favorite trail, maybe bring a bag and pick up some litter...
Have Fun!

Tuesday, May 05, 2009

May Madness

We have a bunch of great events coming up this month. It all starts this weekend!

Saturday (5/9) at our west side store we will be having our Spring Camping Kickoff! The event is from 11 am to 5 pm. There will be special promotions, lots of great informational clinics on everything from climbing to backpacking and beyond, a grill out with proceeds benefiting the National Heritage Land Trust, and of course our Summer Adventure Sale will be going on!
The schedule for the day is as follows (each clinic will last about 30min):

11 a.m.
-Water Filters Explained - How they work. What they filter. Differences in paper and ceramic filter elements. Where to get the water. How to use in winter, ect

-Steripen and traveling in style -Uses of Steripen in outdoor setting and transition into travel. How to pack with Eagle Creek for a vacation of a lifetime. Use of pack- its, benefits of lighter weight travels. Warranty of eagle Creek products.

1 p.m. -How to camp in comfort
- Explain how tents are made. How they have changed over the years. Discuss the benefits of a sleeping pad particularly coupled with the new sheet and comforter. Differences between 4 season and 3 season tent and why it is important to apply knowledge to planned adventure. Stoves, how to cook outside.

2 p.m. – Climbing at devils lake. How to get started. -
I know you are a rock star and it would be a huge help if you could discuss how to get started climbing at Devils Lake. Equipment needed. Guide books and how to read them. Where to camp. Maybe a slide show of pictures of climbing there.

3 p.m. – Trekking Poles- Will it really help me on the trail? Benefits and uses of trekking poles. Not only will it help on the trail, but use this to transition into Nordic walking and an everyday application.

3:30 p.m. - LED headlamps- Are they as good as everyone says? YES! What is bulb life, battery time. How bright are they, how have they advanced over the past four years, etc.
4 p.m. – The amazing Jet Boil! Light weight cooking - What needs to be said here. Uh? The thing is amazing. Let’s let everyone know. We should make afternoon tea for everyone with it too!
In addition to giving the clinics our manufacturers reps will be on hand to answer any questions you have.
If you already know it all to and don't need the clinics, come enjoy the weather, wander State Street, check out Cars on State, and shop at our downtown store because although the events are on the west side the SALE is at both stores!
By the way...also happing this Saturday is Craig's fly casting class. It'll be at Lakeview Park in Middleton from 9 am to noon. Whether you are learning to make your first cast or want to learn the double haul Craig (certified FFF fly casting instructor) can help you make it happen! Equipment is provided, cost is $55. Call the West side location (833-9191) to sign up.
That's all for now...check back for more updates about clinics, classes, kickoffs, dives, and parties...

Wednesday, April 22, 2009

Happy Earth Day!

It's a beautiful day! Get outside and love our planet! I have included an image of one of my favorite local outdoor play spots, Devils Lake. There's great hiking, climbing, swimming, (maybe it's too cold for that today...) and open space to picnic and toss a frisbee. Enjoy!


Tuesday, April 21, 2009

Today is John Muir's birthday. I took a few moments today in between my classes to go visit his wooden clock which is on exhibit in the State Historical building on campus. (The State Historical Society is an amazing - and dare I say, secret - place on campus with one of the most spectacular libraries and reading rooms; I love the beautiful old building - and not just because I'm a history major) Anyway, if you ever get the chance to stop in and check out the small Muir exhibit, it really is worth it.

Muir isn't most well-known for his clocks, as amazing as they are. Most know Muir for his unmatched influence within the early American conservation movement; his conservation legacy lives on today in the Sierra Club and in the hearts of many Americans who have a passion for the outdoors and for protecting America's beautiful wild places.

Wisconsin is proud to claim Muir as a native: a Scottish immigrant whose parents settled near Portage, Muir spent his childhood playing in the roaming creeks and wooded hills of the central part of the state. He attended the University of Wisconsin-Madison (which has since named the wooded knoll just up the road from College Library "Muir Woods" in his memory), taking an unusual combination of classes, and excelling in botany and geology. Muir never graduated, and left school to travel to Canada, where he worked on and off and spent his free time wandering the natural landscapes of the north.

Though nature played an important role in young Muir's life, it wasn't until a factory accident temporarily blinded him at 29 years old that he truly realized how much he valued the natural world. Afraid that he had taken nature's beauty for granted, Muir set out on a hike from Indiana to Florida after his recovery. In September 1867, Muir set out for Florida by the "wildest, leafiest, and least trodden way I could find."

Muir's wanderings eventually brought him to Yosemite Valley, where he found what he called "the grandest of all temples of Nature". As Muir spent more time in Yosemite, he drew upon his education, which he mixed with his passion for nature, to study the area. His background with geology at UW-Madison aided him in developing a theory about the glacial formation of the Valley - an extremely advanced notion for the time. Muir settled in the Valley, and eventually he and a colleague and fellow alpinist formed the Sierra Club in 1892. The Sierra Club played an important role locally at first, by helping protect the Yosemite Valley and eventually helping to establish Yosemite as a National Park under the control of the Federal Government. The Sierra Club eventually expanded nationwide, and is known as America's earliest grassroots environmental organization.

Muir's role as the first President of the Sierra Club as well as his activist approach to the protection and conservation of Yosemite earned him nationwide recognition. President Theodore Roosevelt was impressed by Muir's vision and passion for the wilderness, and Muir even escorted Roosevelt on a backcountry tour of the park. Eventually, this close relationship helped Muir to convince Roosevelt that Yosemite needed the authority of federal government to continue to protect it.


So why, then, does Muir's legacy affect us here in Wisconsin? It might seem that Muir completely forgot about his home state after being swept off of his feet by the California wilderness. It was, after all, Wisconsin's natural beauty that helped foster Muir's passion for the outdoors. Though Muir concentrated most of his personal conservation efforts in Yosemite, his legacy of conservation continues throughout the nation, providing us Midwesterners (and everyone else, for that matter) with beautiful wild spaces to explore. I encourage you to check out the Sierra Club website and see if it is an organization that you are interested in supporting.

In the meantime, stop in and talk to us about new ways to get out and enjoy the wild places that Muir helped protect! We're constantly receiving shipments of new spring gear and clothing (I am particularly excited by the huge Black Diamond order that just came in - our climbing department is stocked to the brim). Plus, a lot of us employees have been spending our spare time out and about in the area, and can offer some great advice and ideas about trips and ways to get outside - it's supposed to be beautiful out this weekend!

Also, don't miss our upcoming events this weekend - there's a Chaco Arbor Day promotion (Buy One, Get One Tree) and a Preferred Customer Party (complete with live music, a beer tasting by Capitol Brewery, and ridiculous discounts and specials).

For now, I should probably stop writing about the history of Muir and start thinking about the papers I have due in my classes...oh, if only every class could be an environmental history class!

Wednesday, April 15, 2009

I've driven through Nebraska at least 14 times now. If you are unaware, the welcome sign boasts "Home of Arbor Day." This has always struck me as a little odd due to the apparent lack of trees in this plains state. Since Arbor day is imminent and here at Fontana we are doing a promotion, I thought there would be no better time to educate myself on the origin of Arbor day.

So, this is what I dug up...

Arbor Day was the vision of journalist/politician Julius Sterling Morton, who thought Nebraska's landscape and could benefit from the wide scale planting of trees. He was able to put his vision into action when he joined the Nebraska board of agriculture. The idea was well received, and thus April 10, 1872 became the 1st ever Arbor day. It was a huge success with over 1 million trees being planted in Nebraska. A second one took place six years later in 1884, and in 1885 Arbor Day became a legal holiday in Nebraska, the date was set as April 22nd to coincide with Morton's birthday. Since planting trees is and AWESOME idea, Arbor day was soon embraced by other states. Kansas, Tennessee, Minnesota, and Ohio were among the first on board, but eventually all 50 states had their own Arbor day...the dates varied a bit based on climate but the premise was the same.
Finally in 1970 Nixon formally declared Arbor day a federal holiday - setting the date at the third Friday in April.

So that's the quick rundown...and since we think it's great, this year we'll be teaming up with Chaco and the National Arbor Day Foundation for a BUY ONE GET ONE TREE promotion.

For every pair of Chacos purchased at either of our stores or at April 24th, 25th, and 26th we will plant a tree in one of our national forests! So get new kicks and do some good for the earth!

Tuesday, April 14, 2009

Twitter Daily Deal is please to announce that we will be offering a new service that will provide our most loyal customers with a link to a special deal everyday on that is good for 24 hours or until the product sells out.

Excited to get some great deals on Gear and Clothing from the top brands in the industry? Start following us on Twitter and you'll be the first to know when our new service launches in the next few days.

Tuesday, April 07, 2009

Fly Fishing Rendezvous Sat April 18th!

For the 3rd year now our west side location's assistant manager, and fly fishing guru, Craig Amacker has organized an EXCELLENT day of events and seminars to celebrate the sport of fly fishing. Here's the rundown:

The event takes place on Saturday April 18th, at Fontana's west side store, (7948 Tree Lane, Madison) lasts from 10 am to 6 pm, and is FREE.


10 - 11: Dane County Trout Stream Easements
Presenter: Topf Wells

11 - Noon: Fly fishing Wisconsin spring creeks
Presenter: Jim Bartelt

Noon - 1:30: Fly casting for Wisconsin spring creeks instruction
Presenter Jim Bartelt

1:30 - 2:30: Trout fishing Bernie, British Columbia
Presenter: Bob Harrison

2:30 - 3:30: Fly Casting Challenge! Distance and accuracy on 4 targets. Prizes awarded for 1st, 2nd, and 3rd place.

3:30 - 4:30: Invasive species presentation. How to identify, prevent the spread, and keep them off your wading gear.
Presenter: Laura Breckenridge of the Wisconsin River Alliance

4:30 - 6: Happy hour featuring Redwood Creek wine, appetizers, and a showing of "Red Gold." A documentary on the Bristol Bay pebble mine.

In addition Tom Anderson, sales rep for Sage, Simms, and Rio will be on hand all day to answer questions and show the latest and greatest in gear. He'll also have the casting analyzer on hand to show us all how we can improve out casts.

The Wisconsin Chapter of Trout Unlimited will have an informational booth set up. Anyone who makes a donation of $25 or more to TUDARE (Trout Unlimited Driftless Area Restoration Effort) will receive a free Patagonia Trout Unlimited shirt.

We are excited to have several other non-profit organizations join us for the event. These groups will have informational booths set up: Federation of Fly Fishers, Wisconsin River Alliance, Dane County Parks, DNR Fisheries, and Dane County Natural Heritage Land Trust.

If you have any questions contact Craig at (608) 833-9191 or And oh yeah...if you're new to the sport, some advise...don't refer to your "fishing pole" or "bait" in front of Craig!

Cheers! Hope to see you all there!