Saturday, November 26, 2011

Downtown Holiday Open House


SHOP DOWNTOWN MADISON TODAY!

State Street and Capital Square business invite you to enjoy sales, specials, food, free trolly rides, and holiday cheer. 

Don't forget to visit Santa and get a candy cane at Fontana Sports!



Thursday, November 24, 2011

Happy Thanksgiving!


Wishing you a wonderful and relaxing holiday with family and friends. 

While you are digesting dinner don't forget to check out http://www.fontanasports.com/ for our brown Thursday specials (50%-80% off select items) available online only and today only.

Monday, November 21, 2011

Turkey Daze!

Shop Fontana Sports Turkey Daze Sale this Friday to gear up for winter and the holidays.
Both locations opem at 8:00 am with special in-store only deals until 2:00 pm!  Don't miss:
60% off select Smartwool and Wigwam Socks
25% off all Daypacks (The North Face, Burton, Dakine, Patagonia, Mountain Hardwear, Columbia, etc)
75% off select Bula Hats
50%-65% off Select Men's Women's and Kid's Snow Pants
50% off Handwarmers
40-50% off select Ski and Snowboards Helmets
60% + off select Goggles
50% off select gloves including some from The North Face
And many more great deals!
Plus the first 50 customers to make a $50 or more purchase will recieve a free pass to Tyrol Basin (limit one per person.)

Can't make it before 2:00?  It's still worth the trip, our Holiday Sale starts Friday and goes through December 4th, there are sales in all departments including:

Cross country skis - everything is on sale!  Plus take an additional 10% off already reduced prices and get free binding installation when you buy a package.
Snowboards - 10% off with purchase of board and bindings (also get 10% off boots if you buy them at the same time)
Downhill skis* - All skis and boots on sale up to 50% off
Snowshoes - select mens, womens, and kids models on sale

Socks, jackets, base layers, boots, hats, gloves, and everything else you need to stay warm and have fun this winter is on sale.

*Please note: Our downhill ski department is at our Junction Rd. location only.



Sunday, November 13, 2011

The North Face - Technology Summit

Last week I had the opportunity to head to Chicago to The North Face's technology summit.  This was an event to introduce some exciting new technologies that will be coming out in the Fall 2012 line.

The great thing about The North Face is that they have an amazing team of athletes who are constantly pushing the limits of their gear then coming back to the design team and asking for something better.

Mountaineer Conrad Anker was on hand (fresh from Himalayan triumph) to give a talk about his time on Meru, an extremely remote peak in the Garhwal Himalayas of India.   In 2008 Anker, Jimmy Chin, and Renan Ozturk visited Meru but were force to turn back 100 meters short of the summit after 19 gruelling days of punishing weather conditions and technical terrain.  Based on the feedback The North Face received from these three athletes they produced a line of gear called the "Meru Kit" using new and innovative technologies to make a lightweight warm, durable layering system to keep the athletes warm and dry from base layer to shell.  In their new "kit" Anker, Chin, and Ozturk returned to Meru and successfully summited the "sharks fin" on October 12th, 2011.

Some of the new gear to keep an eye out for are: 
"Flashdry" baselayers and jackets which disperse moisture and dry faster than any comparable product on the market.
"Thermoball" Jackets - a new innovation in synthetic insulation where instead of continuous filaments, clusters of small balls of insulation mimic the clusters of down outperforming the warmth to weight ratio of PrimaLoft.
"Shaffle Jacket" - an extremely lightweight down jacket with innovative baffling and thermo mapping to maximize warmth and flexibility.
ABS Backpacks - Ski/Snowboarding backcountry packs with built in ABS avalanche airbag system.

Bottom line, there is always a lot to look forward to in this awesome, ever evolving industry.


Left to Right Chin, Anker, and Ozturk on the Summit of Meru.  The orange jacket is the Shaffle Jacket, I got to try on the one Anker is wearing in the photo...pretty Awesome!

Friday, November 11, 2011

Winter Adventure Sale

The first snow of the year has come...and gone...but more is on the way.  The timing couldn't be better!  We are in the middle of our Winter Adventure Sale.

From head to toe, baselayer to outerwear everything you need to be warm and enjoy winter is on sale!

Smartwool, Wigwam, or Icebreaker Socks - Buy 2 get 1 Free!
Terramar Baselayers - Silk, Merino Wool, or Synthetic - 20% off
Sierra Designs Gnar Hoody (800 Fill Down Sweater) - $169.99 (Reg $208.99)
All Columbia Outerwear on Sale
Get a $10 Gift Card with any Insulated Footwear Purchase - We have a great selection of UGG,
The North Face, Sorel, Keen, Merrell, Kamik and more

All the gear for your favorite winter activities is on sale as well!  Sleds, snowshoes, downhill and cross country ski, snowboards, wax, poles, goggles, and helmets are all on sale. 

Classic cross country ski packages - from $249.99
Skate cross country ski packages - From $499.99
Adult Snowshoes - From $79.99
Junior Snowshoes - From $49.99
Free Poles with any Atlas Snowshoe Purchase
Ski Goggles - From $19.99
Helmets - From $49.99
Adult Snowboard and Bindings - From $199.99
All Downhill skis and boots on sale (Fontana West Only) - Up to 50% off

The sale runs through  November 20th. Stop in now for the best selection and be ready to go the next time snow flies!