Wednesday, December 31, 2014

Happy New Year Snow Lovers!

We know our customers are true snow lovers so we wanted to share this Snow Report from TravelWisconsin.com. Happy almost New Year everyone! Be sure to plan some time to get out and play in 2015!


New Year’s resolutions are a tradition not to miss, so why not resolve to learn a new winter sport? January is Learn to Ski and Snowboard Month and nearly all of Wisconsin ski areas offer discounts and specials to get first timers out on the slopes, no matter your age or ability. What are you waiting for? Here are some slopes in excellent condition this weekend to try out a new winter sport:
  • Whitetail Ridge – Ski, snowboard, tube, cross country ski, and snowshoe fun is found here. 
  • Christmas Mountain Village – Rent a Go Pro to catch each moment of your day on the slope. 
  • Wilmot Mountain – Try out 25 runs from green to black diamond, including a Snocross course. 
  • Little Switzerland – The trails are 100 percent open at one of the oldest resorts in the Midwest. 
  • Keyes Peak – Check out the view from the top of the hill, blanketed in fresh snow. 

INSIDER TIP: Head to Northern Wisconsin for Best Trail Conditions

Snowfall and colder temps have hit the far northern parts of Wisconsin. Snowmobile trails are in good early riding condition in several northern counties.


Monday, December 29, 2014

New Year, New Gear Giveaway!



Let's start 2015 off right with another FREE giveaway! No better time than the new year to start fresh & we’d like to help you do that! 1 prize given away each Thurs in Jan! Get excited for another chance to win from Fontana Sports! First giveaway will be New Year's Day!

In order to be entered visit Fontana Sports' Facebook page and LIKE, SHARE &/or COMMENT on this picture each week during the month of January for up to 3 entries (1 per like, share or comment).

Tuesday, December 23, 2014

15 til the 25th Winners!

Congrats to our 15 til the 25th TUBBS Snowshoe Package winners! They've won 2 Flex RDG snowshoes, poles and snowshoe holsters valued at $539+! Wahoo! The picture of them at our westside's front counter turned out great too! Now we just need some snow so they can get out there and do some snowshoeing. Happy Holidays everybody!

Monday, December 22, 2014

Wishing Everyone a Very Merry Christmas!

We wanted to take a moment to wish all our wonderful customers a Merry Christmas! Here is some of our westside staff sending Holiday Greetings! Hope everyone has a great holiday season and gets to spend lots of time with their loved ones and hopefully get outside a bit! We're wishing for SNOW! :)

Thursday, December 18, 2014

Snowshoe Running

Check out this great talk on snowshoe running from Atlas Rep Bryan Kuhn at last night’s Snowshoe Scurry Kickoff. It was a great event! Thanks to all who attended and best of luck at the events this winter!



If you’d like more Snowshoe Scurry info please visit - http://snowshoewi.com/ or if you’re interested in trying snowshoeing we offer Snowshoe lessons that benefit our Madison Henry Vilas Zoo. More info on Shoe the Zoo >>

Tuesday, December 16, 2014

Snowshoe Scurry Kickoff Tomorrow Night!

Join us tomorrow evening at 6 pm at our westside location to kick off our 2nd annual snowshoe race series the Snowshoe Scurry! There will be snacks, drinks, and a chance to learn about a great sport as well as a chance to make new snowshoe friends. Our Atlas Rep and Newton Running Rep will also be on hand to answer questions. If you are thinking about trying it this is a great time to come ask questions and get excited!

Don't miss:

  • One Barrel Beer!
  • A Fontana freebie for all in attendance!
  • A drawing for a free Snowshoe Scurry Race Entry as well as other great prizes (SmartWool socks anyone)?!
  • A short talk about snowshoe running and gear.
  • Discounts on series sign-up and snowshoe purchases!


 Invite your friends!! We hope to see you!




Friday, December 12, 2014

12 Days of PRESENTS!

Don't miss our 12 Days of Christmas Daily Giveaway that starts tomorrow! For the next 12 days we will post this photo along with a present mentioned and you can LIKE, SHARE and/or COMMENT on it for up to 3 entries (1 per like, share or comment) each day. So that means 1 prize given away each day for 12 days straight until Christmas! We will announce the winner the next morning. Good luck!
Also in case you were wondering who the good looking Elf and Santa are - those are Fontana Sports owners John and Judith. :)


Happy Holidays from Fontana Sports!


Thursday, December 11, 2014

Ski Wax Recommendations

Attention Ski Racers! We wanted to share Toko Race Wax Recommendations with you. The site features the upcoming weekends events by region. For more info on how Toko Race Wax Tips are created click here.

We hope you find this useful and best of luck at your event!

If you're in need of any Toko items - Fontana Sports selection of TOKO waxes >>


Tuesday, December 09, 2014

Intro to Cross Country Skiing is tomorrow!



Wednesday, Dec. 10th – Intro to Cross Country Skiing at 6:30 pm
Fontana Sports Downtown Location – 216 North Henry St., Madison WI, 608.257.5043

Learn the classic kick and glide ski style. There’s a reason this sport has been around for so many years. It’s an easy way to enjoy the winter and get out for some activity during the cold months. We’ll get you prepared for the upcoming snow season, answer any questions you may have and give tips on the best local places to cross country ski. This is a free event that is held in-stores so there will be no on snow time. We hope you'll join us!

Friday, December 05, 2014

Gift Guide - Snowshoer


A Perfect Gift for the Snowshoer
What could be better than pouring you and your snowshoeing buddies a hot cup of cocoa or coffee after tromping around in the cold snow? Or better yet, take a break half way through your snowshoe excursion for a winter picnic and a hot drink! Either way, the Mountain Outdoor Vacuum Bottle from Stanley makes a perfect gift for any snowshoer. It will keep a quart of your favorite hot drink steaming until you’re ready to pour a cup and warm up. The lid features two cups which makes it great for sharing hot drinks with family and friends.





Join us for a Snowshoe Demo this season!


We do lots of snowshoe demos each year and one that is always a good time is the Mountain Horeb Scandinahoovian Winter Festival. This year we'll be hosting a Snowshoe Demo on Saturday, January 31st from 12 - 2 pm. It's FREE! We'll be located at the Norsk Golf Bowl and we'll provide instruction, tips and techniques for starting out. As well as assist you in sizing and then we'll send you on your way for a test drive! If you can walk, you can snowshoe. Come see us and try it out!

The Winter Festival is a really fun weekend of events and there is plenty to do besides our snowshoe demo. There's a great line-up with several new events this year. For more info on the Scandinahoovian Winter Festival click here. We hope to see you!


Monday, December 01, 2014

Events & Clinics - December 2014

SHIFT YOUR SHOPPING
This Holiday Season
Both Fontana Sports Locations
Dane Buy Local is asking consumers to “Shift Your Shopping” mindset this holiday season and “Think Local First”. Many Dane Buy Local members, including Fontana Sports, will be giving away great door prizes ($25 Fontana Sports gift card) this holiday season and by entering the drawings you are also entered to win a grand prize to be awarded in February 2015. Visit Dane Buy Local website for more info.

UNITED WAY HOLIDAY GIFT DRIVE FOR TEENS
Through December 29th, 2014
Both Fontana Sports Locations
Help Local Teens Have a Happy Holiday! Join us in supporting the United Way Holiday Gift Drive for Teens, and bring holiday cheer to teens of local families in need. Go to VisitDowntownMadison.com for more info.

INTRO TO NORDIC SKATE SKI
Tuesday, December 2nd, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI
Would you like to be active outdoors during the winter months? Or have you been cross country skiing for years and would like to take it to the next level? Nordic Skate skiing is a great option! We’ll explain how it’s done, show you how to select your equipment, give tips on the best local places to go and answer any questions you may have. This is a free event.

12 DAYS 'TIL THE 25TH
December 4th, 2014
Westside & Downtown Locations
Starting on December 4th, NBC 15’s Christine Bellport and Charlie Shortino will count down the final fifteen “Morning Show” telecasts to December 25th. Each day a Madison area viewer will win a terrific prize during The Morning Show. Fontana Sports will be giving away a TUBBS Snowshoe Package valued at $539.70! Package includes FLEX RDG 22 snowshoes, FLEX RDG 24 snowshoes, 2 sets of 3 piece poles and 2 snowshoe holsters! To qualify, visit either of Fontana Sports Madison locations and sign up or mail in postcards to the station. Good luck!

INTRO TO CROSS COUNTRY SKIING
Wednesday, December 10th, 2014 at 6:30 pm
Downtown Location - 216 N. Henry St., Madison WI
Learn the classic kick and glide ski style. There’s a reason this sport has been around for so many years. It’s an easy way to enjoy the winter and get out for some activity during the cold months. We’ll get you prepared for the upcoming snow season, answer any questions you may have and give tips on the best local places to cross country ski. This is a free event.

INTRO TO SNOWSHOEING
Tuesday, December 16th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI
If you’ve thought about getting into snowshoeing, this is a great introduction to the sport! We’ll show you how to get started with gear and apparel choices as well as the best places to actually snowshoe and answer any questions you may have. This is a free event.

SNOWSHOE SCURRY KICKOFF
Wednesday, December 17th, 2014 at 6:00 - 7:00 pm
Westside Location - 231 Junction Rd., Madison, WI
Join us to kick off our 2nd annual snowshoe race series with some snacks, refreshments and catch up with your snowshoe friends. If you are thinking about trying a snowshoe scurry this is a great time to come ask questions and get excited!
We'll have:

  • A drawing for a free race entry (your choice)
  • A short talk about snowshoe running and gear
  • Discounts on series sign-up and snowshoe purchases


Visit FONTANA SPORTS EVENTS PAGE for additional events information.

Cyber Monday Deals through Today!


Be sure to take advantage of our Cyber Monday Deals! Good through today! There are some exceptional discounts available! To view the deals online and start your shopping CLICK HERE.

Friday, November 28, 2014

How about a Snow Day?!

Just a reminder to get out and take that Snow Day when you have the chance! The winter (just like other seasons) goes quickly! Be sure to take advantage of that new snow or sunny day and get out and play! We'll see you at the hill!

Wednesday, November 26, 2014

Happy Holidays!


Thought we'd share our new holiday TV ad with you all! Hope you like and we wish you all a very happy holiday season!

Tuesday, November 25, 2014

Think Local!

Did you know that Fontana Sports as well as 100's of other Dane County small businesses are members of the nonprofit Dane Buy Local? Dane Buy Local was founded in 2004 as a program of Wisconsin Partners for Sustainability. The main idea being "We all win when you think local first". 


Dane Buy Local is asking consumers to “Shift Your Shopping” mindset this holiday season and “Think Local First”. Many Dane Buy Local members, including Fontana Sports, will be giving away great door prizes ($25 Fontana Sports gift card) this holiday season and by entering the drawings you are also entered to win a grand prize to be awarded in February 2015. Visit each business participating to sign up for their individual drawings and have a better chance at winning the grand prize! Visit the Dane Buy Local website for more info.

Monday, November 24, 2014

12 Days Til the 25th!


Starting on December 4th, NBC 15’s Christine Bellport and Charlie Shortino will count down the final twelve “Morning Show” telecasts to December 25th. Each day a Madison area viewer will win a terrific prize during The Morning Show. Fontana Sports will be giving away a TUBBS Snowshoe Package valued at $539.70! Package includes FLEX RDG 22 snowshoes, FLEX RDG 24 snowshoes, 2 sets of 3 piece poles and 2 snowshoe holsters! To qualify, visit either of Fontana Sports Madison locations and sign up or mail in postcards to the station. Good luck! For more fun events and giveaways please CLICK HERE.

Saturday, November 22, 2014

Turkey DAZE coming up this Friday!


Friday, November 28th, 2014 at 8:00 am - 2:00 pm ONLY
Both Locations - Westside & Downtown
Black Friday at Fontana Sports - Don't miss the best deals of the year! We open EARLY at 8 AM the Friday after Thanksgiving so we can bring you great deals on the products you love! The first 100 purchases over $50 will receive a FREE Tyrol Basin lift pass (value of $48)! Watch for our flyer in the State Journal! Keep an eye on our Facebook page for more info coming out early this next week!

Friday, November 21, 2014

Earn $30 back from American Express!


SMALL BUSINESS SATURDAY
Saturday, November 29th, 2014

Shop small with Fontana Sports (& many other small businesses) on Small Business Saturday! Card Members can register any eligible American Express Card to get a $10 statement credit for spending $10+ in-store on that same Card on Small Business Saturday. American Express cardholders will receive up to three $10 statement credit on purchases of $10 or more for up to $30 in statement credits per registered card. Visit here for more info!

When you shop small it can lead to big things! The shop small movement makes an impact on neighborhoods across the country. We appreciate you shopping small and supporting local businesses! Click here to view a map of all participating Small Businesses in the U.S.


Thursday, November 20, 2014

PRE BLACK FRIDAY SALE STARTS NOW!

Here are a couple of the deals to get you excited - SAVE 25% OFF LIFE IS GOOD AND POINT6 SOCKS! It's a great time to get a head start on the holiday shopping or to just find some great stuff you need. Don't miss it!

Downtown Madison Family Halloween

 



 We hadn't had a chance to post any pictures from our Downtown Madison Family Halloween, but wanted to make sure to share some! It was a great event with over 700 trick or treaters at our downtown location. Thanks to all those who came out. We already looking forward to next year! For more pictures visit our Facebook page.


Wednesday, November 19, 2014

Holiday Gift Drive for Teens

Help local teens have a Happy Holiday! 
Join us in supporting the United Way Holiday Gift Drive for Teens and bring holiday cheer to teens of local families in need. It's easy to give! While shopping pick up a Gift Drive Item and drop off your donation at either Fontana Sports location (other locations available too) for United Way to distribute. Help us make the season bright for local teens in need!
The Gift Drive will be running November 28 - Dec. 29, 2014

Thank you for your donations!

Gift Drive Items for Boys and Girls Ages 13-17:
    New, unwrapped items; adult sizes medium or larger
  • Winter warm-ups: scarves, hats, mittens, socks, boots
  • Hoodies, sweatshirts, t-shirts or jerseys
  • Digital cameras, headphones, or prepaid cell phones
  • Downtown Madison Gift Certificates, or gift cards to
    convenience/discount stores
  • Music, DVDs, books, or games
  • Room decorating items: posters, novelty pillows & lamps
  • Bath and body products, makeup, nail polish
  • Wallets or purses
  • Beads or bead/jewelry crafting kits



Tuesday, November 18, 2014

The NEW MSR Windboiler Stoves are in!

We are excited to announce that we are one of a select group of outdoor stores in the country that are doing a holiday launch of the new MSR Windboiler Stove! We thought we'd share a few facts about this awesome new product!

Highlights:
  • Won the 2014 Outdoor Industry Award – one of three items out of a pool of 361 entries from 35 countries!
  • 2.5 minute boil time for 1.0 liters of water. System weight (stove and pot) is under a pound.
  • Fuel efficient!
  • Water will boil even in very windy conditions!
  • Uses a radiant burner enclosed with windproof technology to allow the stove to boil water fast and operate in weather that many conventional stoves would not.
  • Pot locks onto burner and has cozy with handle so you can eat/drink right out of the pot.
  • All in one nesting system.

Monday, November 17, 2014

Gift Guide is now available!


Who's looking for some great gift ideas for their friends and family this holiday season?? It's hard to believe it's already that time of year again! Check out our 2014 Fontana Sports Gift Guide! We've made it easy for you to shop for the active people in your lives! We're here to help if you have any questions or need some advice. :)

Saturday, November 15, 2014

Small Business Saturday is Only 13 Days Away!

Small Business Saturday, Nov. 29, 2014
Shop small with Fontana Sports on Small Business Saturday! Card Members can register any eligible American Express Card to get a $10 statement credit for spending $10+ in-store on that same Card on Small Business Saturday. American Express cardholders will receive up to three $10 statement credit on purchases of $10 or more for up to $30 in statement credits per registered card. When you shop small it can lead to big things. The shop small movement makes an impact on neighborhoods across the country. For more info CLICK HERE!

Wednesday, November 12, 2014

Flurries!!




Madison is finally getting some flurries this week! We know some people aren't ready yet for the change in weather, but we are pumped! Snow means a chance to get out skiing, snowboarding, snowshoeing, sledding, fort building, snowman making and hopefully a snowball fight or two! Anyways, we're ready! If you need anything so you're prepared too come see us!

Monday, November 10, 2014

Are You Ready for Winter??

Fontana Sports has been Madison’s local outdoor shop since 1949, we work hard to provide the best in outdoor apparel & equipment for our customers. Wisconsin is a great place to live, but can be quite cold during the winter months. We have a saying here at Fontana Sports,
“There’s no such thing as bad weather, only the wrong gear.” 
We are here to help you enjoy your time in Madison even during the winter.

Let’s start from the top –

  • You lose up to 40% of your heat out the top of your head. You need a hat, headband or earmuffs! We have 1,000’s for you to choose from. WINTER HEADWEAR >>
  • A scarf, neck gaiter or face mask is a good idea for those extremely cold weeks we have every year. They come in fleece or merino wool. If you take up skiing you will want one that breathes more than if you are just standing outside waiting for the bus. SCARVES >>
  • Gloves or mittens are crucial for all outdoor activities in the winter months even if it’s just cleaning the snow off your car. Mittens are warmer, but gloves provide more mobility. Tip: you want them a little roomy. The space allows the air inside to get warm and insulate your hands. GLOVES >> 
  • The item we use most often, our winter jacket. These vary drastically in price and styles, but we have something for everyone. You can get a really nice lightweight goose down jacket, a ski shell with zip in fleece liner or an insulated soft-shell to name of a few of the options. Our employees will help you find the right jacket. INSULATED JACKETS >>
  • Under the jacket you’ll need base layers (long underwear). We carry synthetic, silk and merino wool options. Be sure to get a top and bottom. These make all the difference in warmth if you are outside for long periods of time or it is extremely cold. BASE LAYERS >>
  • Snow pants or bibs. A great addition if you are going to be active outside during the winter, which we suggest! Necessary for skiing, snowboarding, sledding, snowmobiling and are great for snowshoeing, ice skating, ice fishing and snowball fights. SNOW PANTS >>
  • If your feet are cold, your whole body will feel cold. Socks are extremely important. We suggest merino wool socks and carry many different brands for you to choose from. SOCKS >>
  • Insulated boots are also important. We have many to choose from whether you’d like something more fashionable or more functional. We recommend you make sure to get a waterproof pair if you will be walking a lot or want to play in the snow. WINTER BOOTS >>


We understand this can be overwhelming, but we are here to help. We’ll spend the time with you to explain products and figure out what will work best for you. Products do range in prices, but we have plenty of affordable gear. Honestly, it gets cold here. Investing in products to keep you warm and comfortable is important and you will not regret it. Be sure to join our Fontana Sports Adventure Rewards Club at no cost and get $10 in rewards for each 300 points earned.

Visit us at our two locations:
Westside: 231 Junction Rd, Madison, WI 53717, Ph# 608-833-9191
Downtown: 216 N. Henry St, Madison, WI 53703, Ph# 608-257-5043

Don’t forget that we can help you get involved in activities during the winter months as well. We sell downhill ski, cross country ski, snowboard and snowshoe gear as well as sleds. We also do snowshoe and cross country ski rentals if you’d like to try the sports before buying. We look forward to helping you!

Saturday, November 08, 2014

Share your travels with Fontana Sports!

We love to hear from you guys and see where your adventures take you. Please email or Facebook us with pics and stories! We received an email from a happy customer who got to do some incredible traveling this year. Check out her awesome photos! Be sure to keep an eye out for Smokey!

"I mentioned to Adam (our Downtown Store Manager) that the Camelbak I purchased this past year has been the best gear purchase I've made. My mom grabbed this photo of us while hiking in the Desolation Wilderness (Lake Tahoe area) this past August."


"If you're interested, Smokey Bear, my Camelbak, and my hiking family also hiked the Rubicon Trail along the shores of Lake Tahoe and climbed the peaks at Squaw Valley.




In any case, thanks for the recommendations on the perfect fit Camelbak for me--best gear purchase yet!"

- Kirsti

Thursday, November 06, 2014

Winter Adventure Sale

Winter Adventure Sale

WINTER ADVENTURE SALE
Now Through Sunday, November 9th

It's finally getting colder and we're on the verge of snow. Now is the time to shop for all the gear you need for the winter and we're making it easier with a SALE!

Save up to 40% Off



Wednesday, November 05, 2014

New Billboard to get us all in the winter mood!

Look for our Fontana Sports billboards this month around town. We think they do a great job of inspiring us all to take a little time and enjoy the snow that comes along with winter here in Wisconsin! If you can snap a picture and share it on our Facebook page we'll give you a prize... a good prize! Share your pics here! Like us for more info on what's going on around the shop and for more contests! And don't forget to take a snow day when you get the chance! :)

Monday, November 03, 2014

Who's Ready for Winter?


We just got our new General Winter Ad back and wanted to share it with you. It features employees as well as customers at our westside location. We hope you like it!

Saturday, November 01, 2014

Events & Clinics - November 2014

MADNORSKI NORDIC SKI SWAP / RESALE
Saturday & Sunday, November 1st & 2nd, 2014
Westside Location - 231 Junction Rd., Madison WI
Join us for a Nordic Ski Swap where a portion of proceeds benefits the MadNorSki’s!
Saturday - Swap is open to public at 10:00 am - 8:00 pm.
Sunday - Item pick up at 11:00 am - 4:00 pm.

CXC NORDIC SUPERFIT PROGRAM
Saturday & Sunday, November 1st & 2nd, 2014
Westside Location - 231 Junction Rd., Madison WI
"Super Fit" is a weekend program filled with seminars, presentations & store specials. You can even have your equipment fitted by CXC Elite Team professional athletes & coaches using a state of the art 3D ski pressure mat. Bring your old skis in to test if they have a good fit for you & get an independent opinion. It’s a great chance to mingle with others that love Nordic skiing! Check out some of the weekend’s events:
Saturday, Nov. 1st:
*All clinics meet at Fontana's Westside location*
8 am: Free "Taste of Nordic" Dryland & Rollerski Technique Clinic
10 am - 8 pm: 3D Ski Flex Mat Testing & Flex Light Table Testing
10 am - 8 pm: Measure yourself against other skiers on the "CXC NORDIC SKI ERGOMETER"
Sunday, Nov. 2nd:
11 am - 6 pm: 3D Ski Flex Mat Testing & Flex Light Table Testing
11 am - 6 pm: Measure yourself against other skiers on the "CXC NORDIC SKI ERGOMETER”

TOKO WAX & TUNING with Bill Davis
Wednesday, November 5th, 2014 at 5:00 pm
Westside Location - 231 Junction Rd., Madison WI
Join us as we welcome TOKO rep, Bill Davis, who will introduce and discuss the TOKO 2015 line up of waxes. He’ll also cover basic waxing and tuning of downhill skis, hold a question and answer session and can go into detailed Race waxing procedures if there is interest. This is a free event.

INTRO TO CROSS COUNTRY SKIING
Wednesday, November 5th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison WI
Learn the classic kick and glide ski style. There’s a reason this sport has been around for so many years. It’s an easy way to enjoy the winter and get out for some activity during the cold months. We’ll get you prepared for the upcoming snow season, answer any questions you may have and give tips on the best local places to cross country ski. This is a free event.

PSIA - BEYOND LEVEL 3 - OUTSIDE SKI (Part 3)
Wednesday, November 5th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI
Presenters - Bill Davis PSIA L3, Matt McGinn PSIA L2. Bill & Matt bring decades of ski experience, thousands of hours of big mountain teaching experience, hundreds of hours of intermountain clinic and ski college experiences, and a racing background to share. Audience participation last session contributed a wealth of knowledge - from new ski instructors to PSIA Central examiners. Our goal – improve your skiing and teaching.
Power Point guided “Beyond PSIA L3 ski discussion -question and answer session.” We’ve covered Stance (part I) and Separation (part II). This next presentation will build on principals from session one and two with a primary focus on Outside Ski (part III of our 4 part series). This will be a high level interactive ski discussion aimed directly at PSIA Instructors interested in out West; All Mountain, All Terrain skiing. Principals apply directly to racers and advanced general public skiers as well. We now move from just standing on skis “riding and reacting” taking what skis give you – to taking control with anticipation and moving purposefully - supercharging micro movements from a managed balanced position – movements that create a cause and effect on skis for performance. We are excited to present this material and are looking forward to your contributions through question, answer, and discussion format.

NORDIC SKI WAXING BASICS
Tuesday, November 11th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI
Join us for a class on the basics of waxing Nordic skis for skate and classic techniques. We’ll cover cleaning your bases, choosing and applying glide wax, and then go over applying kick wax. This is a free event.

INTRO TO SNOWBOARDING
Tuesday, November 18th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI
Join us as we teach you how to select the proper equipment to get started snowboarding. The right equipment can make all the difference of enjoying your experience on the snow. We’ll be happy to share our favorite local places to hit the slopes, the best times to go for the deals and answer any questions you may have. This is a free event.

SNOWSHOEING BASICS
Wednesday, November 19th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison WI
If you’ve thought about getting into snowshoeing, this is a great introduction to the sport! We’ll show you how to get started with gear and apparel choices as well as the best places to actually snowshoe and answer any questions you may have. This is a free event.

TURKEY DAZE
Friday, November 28th, 2014 at 8:00 am - 2:00 pm ONLY
Both Location - Westside & Downtown
Black Friday at Fontana Sports - Don't miss the best deals of the year! We open EARLY the Friday after Thanksgiving so we can bring you great deals on the products you love!The first 50 purchases over $50 will receive a FREE Tyrol Basin lift pass (value of $45)! Watch for our flyer in the State Journal!


DOWNTOWN HOLIDAY OPEN HOUSE
Friday - Saturday, November 28th - 29th, 2014 at 10:00 am - 4:00 pm
State Street & Capitol Square, including Fontana Sports’ Downtown Location - 216 N. Henry St., Madison WI
Downtown Madison and Fontana Sports welcomes one and all to kick off the season at the Downtown Holiday Open House. Enjoy free rides on the Holiday Trolley, plus complimentary refreshments and special offers at participating businesses on State Street and the Capitol Square. Be sure to visit Fontana's Holiday Workshop! Bring your camera for a picture with Santa & be sure to get your candy cane from Mrs. Claus! Fontana is the place for your holiday shopping!



Visit FONTANA SPORTS EVENTS PAGE for additional events information.

Wednesday, October 29, 2014

CXC Nordic Super Fit Event is this weekend!


CXC Super Fit Weekend

CXC Super Fit is coming to Fontana Sports this coming weekend with CXC Team athletes and coaches! Bring your old skis to test if they have a good fit for you, learn what conditions they will ski the best and compare them to new skis side by side.



Monday, October 06, 2014

Marmot Calen Jacket Review


- MARMOT CALEN JACKET -

With shoulder season arriving quickly, it's good to have an insulated jacket that can work in all conditions. The lightweight, Primaloft® Black insulated Calen jacket will keep you warm and happy in cool weather and excel in wet climates. DriClime®-lined collar and pockets wick away extra moisture and keep your neck and hands comfortable during your outdoor pursuits. The Calen also features Marmot's Angel-Wing Movement™ for ease of movement, and elastic bound cuffs and draw cord hem to finish off this piece. A perfect piece for layering in mixed conditions or a standalone jacket for cool days on trail.



Wednesday, October 01, 2014

Events & Clinics - October 2014

PSIA - BEYOND LEVEL 3 - SEPARATION (Part 2)
Thursday, October 9st, 2014 at 6:00 pm - 8:00 pm
Westside Location - 231 Junction Rd., Madison WI
Join us for a private, after-hours event with drinks, light bites and some tunes… Presenters - Bill Davis PSIA L3, Matt McGinn PSIA L2. Bill & Matt bring decades of ski experience, thousands of hours of big mountain teaching experience, hundreds of hours of intermountain clinic and ski college experiences, and a racing background to share. Audience participation last session contributed a wealth of knowledge - from new ski instructors to PSIA Central examiners. Our goal – improve your skiing and teaching.
Power Point guided “Beyond PSIA L3 ski discussion -question and answer session.” First session on August 28th we covered Stance (part I). This next presentation will build on principals from session one with a primary focus on Separation (part II of our 4 part series). This will be a high level interactive ski discussion aimed directly at PSIA Instructors interested in out West; All Mountain, All Terrain skiing. Principals apply directly to racers and advanced general public skiers as well. We now move from just standing on skis “riding and reacting” taking what skis give you – to taking control with anticipation and moving purposefully - supercharging micro movements from a managed balanced position – movements that create a cause and effect on skis for performance. We are excited to present this material and are looking forward to your contributions through question, answer, and discussion format.


WISCONSIN FALL COLORS RUN
Saturday, October 18th, 2014
Ice Age National Trail
Who else loves the fall in Wisconsin? We think it's one of the most beautiful times of the year. Join us for a 2, 4 or 8 Mile Run/Walk on the Ice Age Trail on the Gibraltar Segment in Lodi. Enjoy the fall colors seen along the bluffs on this run! $10 from each registration will go directly to the Ice Age Trail Alliance. EVENT DETAILS


NORDIC WAX BASE PREPARATION
Tuesday, October 28st, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison WI
Learn how to get the most out of your skis with early season base preparation. We’ll discuss the hot box, personalizing your skis, conditions in our region and give lots of great tips for making your skis happy and fast! Contact Elizabeth at 608.662.9706 to reserve your space. This event is free to attend.

DOWNTOWN MADISON FAMILY HALLOWEEN
Wednesday, October 29st, 2014 at 3:00 pm - 6:00 pm
Downtown Location - 216 N. Henry St., Madison WI
Enjoy trick-or-treating with your little ones on State Street. Be sure to stop by Fontana for some family fun too! Visit: downtownmadison.com/events for more info.

CXC NORDIC EVENT
October 31st - November 2nd, 2014
Westside Location - 231 Junction Rd., Madison WI
"Super Fit" is a weekend program filled with seminars, presentations & store specials. You can even have your equipment fitted by CXC Elite Team professional athletes & coaches using a state of the art 3D ski pressure mat. Bring your old skis in to test if they have a good fit for you & get an independent opinion. It’s a great chance to mingle with others that love Nordic skiing! Check out some of the weekend’s events:
Friday, Oct. 31st: 
10 am - 8 pm: 3D Ski Flex Mat Testing &/or Salomon Flex Table Testing
10 am - 8 pm: Measure yourself against other skiers on the "SKI ERG"
(simple double pole test will give you an idea where you will finish at the 2013 Birkie)
Saturday, Nov. 1st:
*All clinics meet at Fontana's west side location*
8 am: Free "Taste of Nordic" Dryland & Rollerski Technique Clinic
10 am - 8 pm: 3D Ski Flex Mat Testing &/or Salomon Flex Table Testing
10 am - 8 pm: Measure yourself against other skiers on the "SKI ERG"
Sunday, Nov. 2nd:
11 am - 6 pm: 3D Ski Flex Mat Testing &/or Salomon Flex Table Testing
11 am - 6 pm: Measure yourself against other skiers on the "SKI ERG”

Visit FONTANA SPORTS EVENTS PAGE for additional events information.

Farewell to 2014 Wisconsin Trout Season

We're not done yet-there's muskies, salmon, steelhead, and big lake-run browns to chase. Grab your 8-9 weight, some big flies, wire, and go get 'em. Enjoy the cool fall weather.



Monday, September 29, 2014

Preferred Customer Parties are this week!


Make sure our Preferred Customer Parties are on the calendar for this week! Tuesday at our downtown location and Wednesday at our westside location from 7 - 9 pm. We're having a killer ice cream sundae bar - we're talking caramel, chocolate, strawberry, bananas, nuts, sprinkles, oreos, gummy worms! Plus, we'll be giving out gifts to the first 50 people as well as lots of drawings and giveaways both nights. Thank you for your business and we hope to see you!

Wednesday, September 24, 2014

5% of Sales to Benefit Overture Foundation this weekend!



From 10 a.m. until 5 p.m. on Saturday, September 27, we’ll celebrate our Madison Overture’s first 10 years by turning the entire downtown neighborhood into a performing arts circus! Circus wagons will roll down from the famed Circus World Museum in Baraboo and line the streets around Overture Center. We’ll have outdoor trapeze artists, roving performers and even a spot for you and the kids to try your hand at circus skills! Inside and out, we’ll have more than 20 performances, all FREE! Plus, stores up and down State Street will offer deals and discounts to help us celebrate.

That's where we come in! Fontana Sports downtown location will be donating 5% of our Saturday and Sunday sales to the Overture Foundation in honor of their 10th Anniversary. For more information about the awesome events going on downtown this weekend click here. We hope to see you!

Friday, September 19, 2014

Support our Henry Vilas Zoo!


Have you heard of Madison's Zoo Run Run or the Roo Run Run? It's a great event coming up Sunday, September 28th that supports our Henry Vilas Zoo! You get to run or walk in support of our free zoo and help raise funds to keep our zoo free! It costs a lot to keep our zoo free! Fontana Sports has donated $500 and 36 pairs of Smartwool light hiking socks for prizes in order to do our part. We'd love to see you there! There is a course for everyone including the kids. All kids get a t-shirt, race bib and metal! Pretty awesome. Please click here for more information. Can't make the Zoo Run Run? Check out Halloween at the Zoo here! Thanks for supporting Madison's awesome Zoo!

Thursday, September 18, 2014

65th Anniversary Giveaway!



Don't miss the opportunity for your chance to win 2 FREE Zip Lining passes for Bigfoot Zip Lining in the Wisconsin Dells! Visit here for your chance to win! 1 day only! WIN 2 Bigfoot Zipline Tour ($190.00 value) vouchers! Don’t miss your chance to visit this world class zip line course in the Wisconsin Dells for FREE! Valid 2014 season. Good luck and make sure to follow us on Facebook for more opportunities like this to win cool stuff!

Friday, September 12, 2014

Millionaire for a Day - Win a $500 Fontana Sports Gift Card!

Win a $500 Fontana Sports Gift Card! Plus a bunch of other awesome prizes in Magic 98's Millionaire for a Day contest! Check out all the awesome Fontana Sports stuff you could buy with $500!

"Aahhh ... the life of a Millionaire: shopping, primping, galavanting about. You'll do it all when you’re the next Magic 98 Millionaire for a Day! Your limo will whisk you off to the Magic 98 Morning Show with Pat & Bob to pick up some cash - one day’s interest on a million dollars! You'll then enjoy a shopping spree to Fontana Sports Specialties and Pandora Jewelry!

Afterwards, your chauffeur will merge onto I-90 to drop you off for a 2-night stay at Sundara Inn & Spa in Wisconsin Dells. You’ll indulge in relaxation, gourmet food, luxury spa services and anything else your Millionaire heart desires. Dinner? That’s covered, too, with casual fine dining at The Del-Bar.

Oh - and while you're gone - we'll have a professional maid service clean your house. Now that's living!"

Who wouldn't want to be a Millionaire for a Day?! Visit here to sign up to win and good luck!


Wednesday, September 10, 2014

Get signed up with the Early Bird Discount for the WI Fall Colors Run!

The courses are set and its going to be beautiful scenery for our Wisconsin Fall Colors Run! We have 2, 4 and 8 mile courses so something for everyone!
Visit http://www.fontanasports.com/misc_content/wisconsin-fall-colors-run for more information.

Sign up now and get the early bird discount! $10 from each fee goes directly to the Ice Age Trail Alliance. Please join us!


Tuesday, September 09, 2014

Please Join Us for our Preferred Customer Party!

We hope you'll join us for our Preferred Customer Parties coming up late this month. There's one at each location in hopes that most people can make it to one or the other. Dress up and win prizes! First 50 people get gifts too! We appreciate your business and want to say thank you - please join us!



WHEN & WHERE:
Tuesday, September 30th from 7 pm – 9 pm at our Downtown Location: 216 N. Henry St.
Wednesday, October 1st from 7 pm – 9 pm at our Westside Location: 231 Junction Road.

WHAT:
Join us for a private, after-hours event with drinks, light bites and some tunes… There will be free gifts for the first 50 guests. There will also be special deals, drawings for prizes, and a costume contest for the best retro powder junkie. It’s going to be a guaranteed good time!

WHY: 
To thank our wonderful customers for their 60+ years of support!

CALL:
Elizabeth 608.662.9706 with questions!

Tuesday, September 02, 2014

Events & Clinics - September 2014

NORDIC WALKABOUT
Wednesday, September 10th, 2014 at 9:00 am
Lake Farm Park – Meet at the Lussier Family Heritage Center at 3101 Lake Farm Road, Madison (parking lot on the left coming from Beltline)
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

NORDIC WALKING CLASS
Wednesday, September 10th, 2014 at 11:00 am
Downtown Location - 216 N. Henry St., Madison, WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

THE NORTH FACE ENDURANCE CHALLENGE
Saturday - Sunday, September 13th - 14th, 2014
Kettle Moraine State Park, Dousman, WI
The North Face Endurance Challenge Series returns to Wisconsin for the 7th year. The 2014 race takes place September 13-14, 2014 at Kettle Moraine State Park. Join your host, Ultramarathon Man Dean Karnazes, for a scenic, two-day trail running event perfect for runners of all levels, offering seven race distances including 50 Mile, 50k, Marathon, and Marathon Relay races on Saturday, and Half Marathon, 10k and 5k races on Sunday. An ideal course layout for elite speedsters and those taking their first strides in the world of ultra trail running, the Endurance Challenge Wisconsin course is run-able from start to finish, provided that you’ve trained properly. A large portion of the course takes place on the renowned Ice Age Trail located 60 miles southeast of Madison in the southern reaches of the picturesque Kettle Moraine State Park.
Don’t miss this chance to challenge yourself on the trails of Wisconsin – and get 20% off
All registered participants receive a The North Face tech tee with FlashDry Technology, a pair of SmartWool pHD running socks, an Endurance Challenge water bottle and more. Plus, you can use the following discount code to get 20% off The North Face Endurance Challenge, courtesy of Fontana Sports.
Event Website: Endurance Challenge Series
Registration Page: ECS Wisconsin Registration
20% off Code: ECSWIDEAL193 (case sensitive)

THE BEST 5 PLACES FOR FALL HIKES WITHIN AN HOUR OF MADISON
Wednesday, September 17th, 2014 at 6:30 am
Westside Location - 231 Junction Rd., Madison, WI
Who else loves the fall in Wisconsin? We think it's one of the most beautiful times of the year. Enjoy the natural beauty on some of our suggested fall hikes near Madison. This is a free event.

TMAN'S ULTRA-LIGHT BACKPACKING DEMO & WHERE TO GO BACKPACKING IN THE UPPER MIDWEST
Tuesday, September 23rd, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Fall is a great time to try backpacking with its beautiful colors, cooler less rainy weather and fewer insects. Backpacker and Eagle Scout, Todd McMahon (aka Tman) will make sure you’re all set for your adventure by sharing the ultra-light backpacking equipment options he uses on his weekend and weeklong backpacking trips. He’ll also share a handout on where to go backpacking in the Upper Midwest that covers everything from Devil’s Lake State Park to the Superior Hiking Trail. Google “I Saw Tman” to learn more.

2nd Annual EXTREME HIKE
Saturday, September 27th, 2014
Ice Age National Trail, Northern Kettle Moraine Forest
A one-day, pledge-based 30 mile, fully supported hike on the Ice Age National Trail, Northern Kettle Moraine Forest benefiting the Cystic Fibrosis Foundation. XH is an event that challenges people to test their fitness ability and endurance during a one-day hike. The hike is fully supported and is inspiring people across the U.S. to hike until a cure is found. Wisconsin is the perfect place to host this event. The natural beauty of our State is unparalleled, especially in fall. During the hike, we will be showcasing Wisconsin food & beverage products on and off the trail, making this a true celebration of all that is Wisconsin!

Visit FONTANA SPORTS EVENTS PAGE for additional events information.

Friday, August 22, 2014

Join us for the Wisconsin Fall Colors Run this October in support of the Ice Age Trail Alliance!


Who else loves the fall in Wisconsin? We think it's one of the most beautiful times of the year. Join us for a 2, 4 or 8 Mile Run/Walk on the Ice Age Trail on the Gibraltar Segment in Lodi. Enjoy the fall colors seen along the bluffs on this run! $10 from each registration will go directly to the Ice Age Trail Alliance.

Enjoy the natural beauty of Wisconsin Fall Colors on the scenic Ice Age Trail!


No, we will not be throwing any color powder on you...this is just a good old fashioned trail run on a beautiful (but challenging) segment of the Ice Age Trail. You will enjoy amazing views of Lake Wisconsin and Devils Lake from the top of the bluffs and finish in the valley right next to the Merrimac Ferry Landing.

Three distances available so no matter your age or ability we've got an event for you: 2 Mile Family Fun Run/Walk (not timed), 4 Mile Run/Walk, or 8 Mile Run.

Race packets will include a The North Face race sack, a logo'd The North Face wicking t-shirt, a pro bar and many other goodies. The male & female overall winners of the 4 mile and 8 mile runs will be receiving The North Face Ultra Trail Running Shoes!* There will also be some prizes just for fun given away randomly during the Awards.

Event details and schedule: 

Saturday, October 18th, 2014

    7:30 - 8:30 am - Race Day Packet Pick Up
    9:00 am - 8 Mile Run Start
    9:10 am - 4 Mile Run/Walk Start
    9:15 - 10:00 am - 2 Mile Run/Walk Start (Non-timed flexible start)
    11:00 am - Awards

All courses are on the Lodi Valley Segment of the Ice Age Trail, course maps will be provided in race bags. E-mail if you would like a copy in advance. Parking and restrooms are available at Wayside Park, all distances start and finish there as well. We will be hanging out outside after the races end so please bring warm clothes so you are comfortable!


*If for some reason your size is unavailable we'll get you another comparable shoe.

Thursday, August 21, 2014

Importance of Outdoor Recreation

Did you know that this year marks the 50th anniversary of both the Wilderness Act and the Land and Water Conservation Act (signed by President Johnson on September 3, 1964), providing a once-in-a-generation opportunity to celebrate the federal designations that have supported outdoor recreation on our public lands and waters. That's pretty awesome! Thank goodness for people like President Johnson for realizing the importance of such special resources as our land and water.

Fontana Sports Specialties has joined with at least 125 other outdoor industry companies to send industry sign-on letters on both topics to be distributed to all Members of Congress in September 2014. This is made possible through an organization we are a member of called the Outdoor Industry Association. They work very hard with our government to continuously remind them of the importance of our outdoor spaces and resources. Thank you OIA!

We hope you'll take some time to celebrate the 50th anniversary of these important Acts by enjoying the outdoors in your own way! Share it with us on our Facebook page. Get out and play!

Here are some photos of our past and present employees enjoying their favorite outdoor spaces -