THE BEST FRIENDS TO MAKE!

We at Fontana Sports are thrilled that you’re getting into downhill skiing, cross country skiing, snowboarding, and/or snowshoeing. The place to go before you go is your local shop and we are it! We can show you the latest tech, fit you for boots and skis or a snowboard, or just answer your general questions! The best friends to make when you’re getting started on the hill are those at your local ski shop. We’ll get you set up, refer you to local clubs, get you outfitted at the best prices and best prep you for your formidable days on the mountain. Stop by and see us first! :)

We're OPEN today at both locations!

Good morning! Well, the buses may not be going today and the schools and malls may be closed, but we wanted to let you know that both Fontana Sports locations are OPEN today & ready to get you out & playing in this beautiful snow! We've got the skis, snowboards, snowshoes & sleds you need, plus the apparel & footwear to keep you warm & dry. Come see us & let's celebrate Madison finally getting some real snow! We're open regular hours at both locations. Feel free to give us a call if you have any questions before you head out - West 608.833.9191 or Downtown 608.257.5043. Have a great SNOW DAY!

Ski & Snowboard Spa Day!

Your skis are chattery. Your snowboard is sluggish. You know what that means… ski and snowboard spa day! Bring your sticks in to Fontana Sports for a wax and a tune-up and take ‘em home happy. For just $45 we’ll detune the edges, coat your skis or board with the appropriate wax for your upcoming adventure, and tighten and adjust your bindings. Your ride will feel safer, smoother and up to speed. No need to make an appointment, just bring in your gear and we’ll have it ready for you in a few days. Stop by either of our Madison locations, downtown or west.

Ski and Snowboard Resale!

Sunday, October 28th, Fontana led the charge to Tyrol Basin’s Ski and Snowboard Resale! The day was beautiful. Frost covered pine trees, fresh man-made snow for the snowboarders and skiers, blue skies, and 15% of sales went to support Tyrol Basin’s National Ski Patrol!

The huge canopies sheltered the truck loads of colorful downhill and x-country skis, snowboards, boots, poles, and bindings. Another station was set up with underwear, ski coats, sweaters, and ski pants, while the porch was lined with adult and children’s ski helmets. Inside the tables were filled with ski accessories: goggles, gloves, mittens, and hats, to mention a few of the items.

Fontana Sport Specialties supports Madison’s communities, the  ski patrol, and the family friendly Tyrol Basin with knowledge, great winter products, and friendly service.

Watch for future Fontana events!


Judith J. Hutchinson
Vice President, Fontana Sports Specialties

Warren Miller - Flow State

Last week we sponsored the premiere of Warren Miller’s 2012 film Flow State. Fontana Sports has been sponsoring this film coming to Madison for as long as I can remember, which is 15+ years. We all look forward to the event because we know when we walk towards the Barrymore Theatre’s front doors we will see a line of people waiting outside, usually in the cold, for their tickets and they don’t mind… they can’t wait to see what Warren Miller’s new film will be this year. Once inside the front doors there are hundreds of people happy to be in the presence of other fellow snow lovers. You can feel that everyone’s been waiting to start the winter off by seeing the new Warren Miller film celebrating what we all love the most – fresh white snow powder!

People mingle, grab a beer and check out what the vendors have brought to hand out and give away this year. Lots of Midwest ski hills(Lutsen Mountains, Granite Peak, Indianhead) are there as well as some national sponsors and our booth of course. We had some great stuff to hand out this year, my favorite being the Salomon Magic Eight balls. When the shows about to start everyone grabs their seats with a beer and maybe some popcorn, but definitely with a smile. The MC gets everyone pumped up about the coming winter, the huge drawing during intermission and the sweet film that’s in store. And then it begins! The films always have a way of drawing you in with the beautiful camera work, incredible athletes and the sick tunes. When you walk out after the film, you can feel everyone is hoping there will be snow waiting for us outside the Barrymore’s front doors. In some past years there actually has been! If you didn’t get to make the premiere this year, we hope you’ll join us next year and then we know you’ll be hooked, just like we are!

Winter Clearance!

If you have been waiting to replace your old winter gear...wait no longer!  All winter clothing and accessories are on sale 20-40% off!  Smartwool baselayers are buy one get one 25% off.

All snowboards, downhill and cross country skis (and boots) snowshoes, and sleds are 20-50% off.

Stop in either location or visit www.fontanasports.com  for great deals and a great selection!  Keep in mind we have in store sales that are not available online.

Turkey Daze!

Shop Fontana Sports Turkey Daze Sale this Friday to gear up for winter and the holidays.

Both locations opem at 8:00 am with special in-store only deals until 2:00 pm!  Don't miss:

60% off select Smartwool and Wigwam Socks

25% off all Daypacks (The North Face, Burton, Dakine, Patagonia, Mountain Hardwear, Columbia, etc)

75% off select Bula Hats

50%-65% off Select Men's Women's and Kid's Snow Pants

50% off Handwarmers

40-50% off select Ski and Snowboards Helmets

60% + off select Goggles

50% off select gloves including some from The North Face

And many more great deals!

Plus the first 50 customers to make a $50 or more purchase will recieve a free pass to Tyrol Basin (limit one per person.)

Can't make it before 2:00?  It's still worth the trip, our Holiday Sale starts Friday and goes through December 4th, there are sales in all departments including:

Cross country skis - everything is on sale!  Plus take an additional 10% off already reduced prices and get free binding installation when you buy a package.
Snowboards - 10% off with purchase of board and bindings (also get 10% off boots if you buy them at the same time)
Downhill skis* - All skis and boots on sale up to 50% off
Snowshoes - select mens, womens, and kids models on sale

Socks, jackets, base layers, boots, hats, gloves, and everything else you need to stay warm and have fun this winter is on sale.

*Please note: Our downhill ski department is at our Junction Rd. location only.

Winter Adventure Sale

The first snow of the year has come...and gone...but more is on the way.  The timing couldn't be better!  We are in the middle of our Winter Adventure Sale.

From head to toe, baselayer to outerwear everything you need to be warm and enjoy winter is on sale!

Smartwool, Wigwam, or Icebreaker Socks - Buy 2 get 1 Free!

Terramar Baselayers - Silk, Merino Wool, or Synthetic - 20% off

Sierra Designs Gnar Hoody (800 Fill Down Sweater) - $169.99 (Reg $208.99)

All Columbia Outerwear on Sale

Get a $10 Gift Card with any Insulated Footwear Purchase - We have a great selection of UGG,

The North Face, Sorel, Keen, Merrell, Kamik and more

All the gear for your favorite winter activities is on sale as well!  Sleds, snowshoes, downhill and cross country ski, snowboards, wax, poles, goggles, and helmets are all on sale. 

Classic cross country ski packages - from $249.99

Skate cross country ski packages - From $499.99

Adult Snowshoes - From $79.99

Junior Snowshoes - From $49.99

Free Poles with any Atlas Snowshoe Purchase

Ski Goggles - From $19.99

Helmets - From $49.99

Adult Snowboard and Bindings - From $199.99

All Downhill skis and boots on sale (Fontana West Only) - Up to 50% off

The sale runs through  November 20th. Stop in now for the best selection and be ready to go the next time snow flies!

Warren Miller Wintervention

Ski season is getting closer, and if the chilly nights and crisp air aren't enough to get you excited a sure fire way to get pumped is to check out the latest Warren Miller film: Wintervention. This year's film narrated by skiing icon Jonny Moseley takes you on a world tour that includes stops in Alaska, Norway, Canada, Antarctica and beyond. Your travel companions include 26 world class riders such as Chris Davenport and Lindsey Vonn.

Want a Wintervention?

Where: Barrymore Theater

When: Thursday, October 21st 8:00 pm

How: Purchase tickets at Fontana Sports Specialties or any regular Barrymore ticket outlet

Cost: $19.00

And if just the show is not enough...ticket holders will receive FREE lift tickets to Granite Peak, Lutsen Mountain, and Chestnut mountain plus a coupon for $25 off at Fontana Sports.