Snowshoe Running

Check out this great talk on snowshoe running from Atlas Rep Bryan Kuhn at last night’s Snowshoe Scurry Kickoff. It was a great event! Thanks to all who attended and best of luck at the events this winter!

If you’d like more Snowshoe Scurry info please visit - http://snowshoewi.com/ or if you’re interested in trying snowshoeing we offer Snowshoe lessons that benefit our Madison Henry Vilas Zoo. More info on Shoe the Zoo >>

Winter Clearance - Staff Picks

I know that with temperatures in the 70's it is hard to be thinking about winter anymore but our winter clearance prices are worth the thought!  All winter outerwear is on sale...most at  40% off!  Snowshoes are 40% off, downhill and cross country skis are up to 50% off, snowboards, boots, and bindings are 30% off or more, Smartwool base layers are 30% off just to name a few.  Stop in and stock up for next year!  Here are a few choice items that staff are eyeing up.

Meg's Pick - Atlas Elektra 10 Series Snowshoes

Reg Price $199.95 Now $119.99

Next winter be ready to explore the hills with the rugged Elektra 10 series snowshoe.  Features include a climb bar to ease calf strain on more demanding terrain, Spring Loaded Suspension for maneuverability, and Wrapp Swift bindings for technical but easy fit.  

Crystal's Pick - Mountain Hardwear Callisto Jacket

Reg Price $129.99 Now $77.99

Great deal and perfect for spring!  This lightweight softshell jacket delivers wind and water resistance in a breathable stylish package.


Ryan's Pick - Marmot Baffin 1/2 Zip Jacket

Reg Price $149.99 Now $89.99

The ultimate in lightweight warmth, insulation to keep you warm, stretch fleece under the arms for breathability and mobility.  Great on it's own or as a layer under a shell.