Don't Miss Cinco de Fido this spring!

 

Cinco de Fido Dog Jog supporting the Dane County Humane Society

Monday, May 5, 2014 at 5:30 pm

1 Mile or 5K Walk/Run + a Fiesta!

Brittingham Park & Shelter, 401 S. Brittingham Pl, Madison, WI 53715

$30 Adult/$20 Child (12 yrs & under) - $10 of each registration will go to the DCHS

Come out and support your Dane County Humane Society by joining in this Dog Jog Fiesta! Bring your Fido (or don’t, we’ll leave that up to you) and join us for a run/walk in beautiful downtown Madison. Your registration includes a sombrero (instead of a race bib – you or Fido can wear it), a Tex Tubb’s Taco or nacho bar (they’re still deciding what to serve), 1 beer or soda, and some festive music. Cinco de Fido is all about having a great time while engaging in some exercise with other animal lovers and raising funds for a very important organization. Pre-registration is required. For more information or to register, Click here!
**PLEASE make sure to select in-store pickup for the shipping option & print your receipt to bring it with you to the event. You do not have to come in to pick up the ticket.**

Extras:

Beers and Sodas for purchase after the first included one with all proceeds going to the DCHS.

A Cinco de Fido Picture “Booth” area where all proceeds go to the DCHS. Get a keepsake photo of you and your Fido!

Commonly Asked Questions

• Where will we be walking/running? We will be starting and finishing near the Brittingham shelter. There is a concrete bike/walk path for all registrants to use. The paths loop distance is 5k and anyone doing the 1 mile distance will be walking out a half mile and back a half mile.
• Is registration refundable? No, registrations are not refundable.
• Is this a timed event? No, we will not be timing this event. It is just for fun and a great way to get some exercise.
• Is there a weather cancellation policy? No, the event will take place rain or shine. Please come dressed appropriately.
• Do I need to have a dog to participate in this event? Absolutely not. Dogs are welcome, but you should definitely attend even if you don’t have a dog or your dog can’t make it.
• Are there set start times? We will try to do waves of start times. We understand everyone works until different times in the evening, so we will have start times from 5:30 – 6:15 pm.
• Can I bring any other animals? No, please keep the participants to humans and dogs. 
• How late will this event go? The event will be over by 8:30 pm, but people are welcome to come and go as they please.
• Is there a Team Registration option? No, not this year. We’ll see how it goes the first year and make adjustments for the following year. Feel free to come as a team though, you’ll just have to register separately. 
• Can I bring someone who isn’t registered to the event? Yes, people who are not registered are welcome to attend, cheer on participants, enjoy the atmosphere and buy a drink or take part in the photo booth to help us raise funds for the DCHS.
• When does registration close? Cinco de Fido registration will close on Sunday, May 4th at Noon, so we can make sure to have enough supplies for the event.
• Is there parking? Yes, there is a parking lot near the shelter at 401 S. Brittingham Place.
• Why is Fontana Sports putting on this event? As a locally owned business, we know the value of the Dane County Humane Society as well as Humane Societies nationwide. The Hutchinson’s, who own Fontana Sports, have adopted many wonderful animals from the Humane Society and LOVE animals. We wanted to find a way to support a cause we really believe in and have fun doing it. We hope you’ll join us!
• Who can I contact with questions about the event? Elizabeth Hutchinson at Elizabeth@FontanaSports.com

For more events hosted by Fontana Sports and event information visit Fontana Sports Events web-page!

Winter Clearance - Final Markdowns taken!

We've made our final winter markdowns! We've still got plenty of great products left at exceptional deals, so don't delay! Everything from Snowboards, Downhill Skis, Cross Country Skis, Snowshoes, Outerwear, Footwear, Socks and Accessories are on sale! Buy that piece you've been eying all season before it's long gone!

Paddle Fest is this weekend!

 

We are getting excited for Paddle Fest this weekend here at Fontana Sports! We've got all kinds of kayaks, Stand Up Paddleboards (SUP's) and canoes that will be at special prices this weekend only!

 

They'll also be specials on paddle accessories, the camping department and all socks! This event is not to be missed! Did I mention that our Manufacturer Reps will be on hand to help answer paddling questions? They have a vast amount of knowledge and are happy to help.

We are also excited because we will be hosting a talk with Jessie Conaway called Paddling a Freshwater Stronghold: Gitchi Gumi's Apostle Islands. She is a career Outdoor Educator who graduated from NOLS in 1989, earned a master’s degree in Experiential Education in 2006, and is currently engaged in doctoral research about water stewardship with the Lake Superior Ojibwe. Conaway is certified as a kayak instructor and instructor trainer by the American Canoe Association, and teaches paddle sports throughout the Upper Midwest. The talk will take place on Saturday, March 8th at 1 pm at our westside location. We hope you can join us!

Events & Clinics - March 2014

PADDLING BASICS
Tuesday, March 4th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
Before you head out on the water, be sure to learn the paddling basics. This class offers you an overview of info on Kayaks & Stand-up Paddleboards. Our expert staff will cover Equipment, Apparel, Trip Planning and Transportation. This class is free.

FONTANA'S 2nd ANNUAL PADDLE FEST
Friday - Sunday, March 7th - 9th, 2014
Westside Location - 231 Junction Rd., Madison, WI
Join us for Fontana's Second Annual Paddle Fest! Save up to 20% off kayaks, paddling accessories, and camping equipment. Manufacturer representatives will be available on Saturday and Sunday to answer any paddling related questions you might have.

PADDLING A FRESHWATER STRONGHOLD: GITCHI GUMI'S APOSTLE ISLANDS
Saturday, March 8th, 2014
Westside Location - 231 Junction Rd., Madison, WI
Join us as we welcome Jessie Conaway, a career Outdoor Educator. She graduated from NOLS in 1989, earned a master’s degree in Experiential Education in 2006, and is currently engaged in doctoral research about water stewardship with the Lake Superior Ojibwe. Conaway is certified as a kayak instructor and instructor trainer by the American Canoe Association, and teaches paddle sports throughout the Upper Midwest.

FLY FISHING 101
Monday, March 10th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Fontana Sports’ Fly Fishing Buyer and Certified Fly Fishing Guide, Craig Amacker, will be giving an intro course on how to get started fly fishing in Wisconsin. Get a chance to have all your fly fishing questions answered, receive some great tips and even try your hand at casting a rod. This is a free event.

7th ANNUAL WILD & SCENIC FILM FESTIVAL
Wednesday, March 12th, 2014. Doors open at 6:00 pm; Show starts at 7:00 pm
Barrymore Theatre - 2090 Atwood Ave., Madison, WI
It's back! Join River Alliance of Wisconsin for their most popular event of the season sponsored by Fontana Sports! Experience the highs, lows, challenges and triumphs of people's relationship with the environment depicted in this unique line up of films. From stunning scenery to creative animation, this collection of movies is guaranteed to inspire and provoke. See films and event details here: http://www.wisconsinrivers.org/events/wild-and-scenic

CHOOSING & FITTING THE RIGHT BACKPACK
Wednesday, March 19th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
Join us for an intro course on how to properly choose, fit and pack your backpack in preparation for your next adventure. Come and learn how to get started – no experience necessary! This is a free event.

INTRO TO NORDIC WALKING
Wednesday, March 26th, 2014 at 10:00 am
Westside Location - 231 Junction Rd., Madison, WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

8th ANNUAL FLY FISHING RENDEZVOUS
Thursday, March 27th, 2014 at 5:00 pm - 8:00 pm
Westside Location - 231 Junction Rd., Madison, WI
We’ll have the latest greatest in fly fishing gear, factory reps on hand, rod demos, The Rio Gold Distance casting challenge, the Iron Fly Competition, snacks and beverages. We hope you'll join us!

Visit Fontana Sports Events page: http://www.fontanasports.com/misc_content/events

There's Still Time to post a #MyFontanaMoment & WIN!

We've been receiving some awesome #MyFontanaMoment 's from you guys and we love to see them! Keep them coming!! Share them with us and get entered to win a $50 Fontana Sports gift card by posting a picture to your own wall (be sure to set privacy for the picture to 'public') and tag it with #MyFontanaMoment, then tag us with @Fontana Sports Specialties to make sure we see it! The contest is running through March 31, 2014.

Win a KAYAK in the 2014 Beer Bracket!

Which WI beer will prevail? Separate the contenders from the pretenders. Be true to your brew!

Fontana Sports is sponsoring Madison.com’s 2014 Beer Bracket. Play for a chance to win the fabulous GRAND PRIZE from yours truly – a Pelican Pulse 100 X Kayak! Plus, a bunch of other sweet prizes! It's a pretty sweet bracket, so you definitely check it out. Good luck!

Click here to play in Madison.com's Beer Bracket!

Get ready for Early Trout Season!

To all Trout Anglers: Early Trout Season Opens Saturday March 1, 2014. Make sure you have your merino and fleece insulating layers, hats, gloves, and Primaloft or down jackets. If you choose not to brave the Polar Voretex, use the time to sort through your Fly Fishing Gear, see what you are missing/need, and come see us at Fontana Sports. An Organized and Prepared Angler is a Successful Angler. Plus you'll have some cool pics to post.

Tight Lines,
Craig the Fly Guy

Craig also offers Fly Fishing Classes, view the details here.

Fontana Sports hosts Climate Change Press Conference

Last week we hosted a press conference in front of our downtown location about the effects of climate change. You can see our downtown Store Manager, Adam, in the right back of the photo above. There was a good turnout for the event and many valid points were discussed about what we can do to help against climate change. We love that the Madison community works so hard to protect our winters and all the wild places we love in Wisconsin. Keep up the good work!

Check out the news article on this event here!

Fontana Sports sponsors the Wild & Scenic Festival!

The 2014 Wild & Scenic Film Festival Line Up has just been announced! We can't wait to be inspired by the wide range of films that will be shown that evening. We are happy to once again sponsor the Film Festival which is put on by the

River Alliance of Wisconsin with a $1,000 grant we apply for from Patagonia. Join us!

Details
March 12th, 2014
Doors open at 6:00 pm; Films start at 7:00 pm
@ Barrymore Theatre

Tickets are $10 or $13 the day of the show

$30 VIP Tickets - includes films, after party, and 1 year membership to the River Alliance. 

BUY TICKETS NOW! »

VIP Ticket Special Offer: Buy Three Get the Fourth VIP Ticket Free*

◄ 2014 Wild & Scenic Film Festival Line Up ►

I Am Red
Pete McBride
The Colorado River runs 1,450 miles across seven states and two countries supplying water for 36 million people. It flowed to the sea for six million years but has not kissed the ocean since the late 1990s. (USA, 2013, 4 min)

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Dying Green
Ellen Tripler
Set in the foothills of the Appalachians, this film explores one man's vision of using green burials to conserve land. The efforts of one small town doctor have radically changed our understanding of burials in the US. (USA 2013, 23 min)

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Hidden Rivers of Southern Appalachia
Jeremy Monroe, David Herasimtschuk
Hidden Rivers takes an immersive look at the little-known creatures of these waters, their striking beauty and extreme vulnerability. The films also reveal how some Southerners are finding new ways to explore and celebrate this precious life, and reminding us all that biodiversity is everywhere and rivers are always deeper than you think! (USA, 2013, 4 min)

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A Brief History of the 5cent Bag Tax
Craig Schattner, Adam Walker, Emil Superfin
When your city is overflowing with plastic bags, how will you react? Jack Green, head of the Department of the Environment, is on a mission to rid the city of its plastic bag scourge. (USA, 2013, 2 min)

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Water & Wood
Jeremy Monroe, David Herasimtschuk
After more than a century of 'cleaning' dead wood out of our rivers, we have accidentally removed critical life support systems needed for salmon and many other river creatures... and it's now time for some heavy lifting. Water & Wood shows how far some restoration groups are going to get this important habitat element back into rivers. Captured as part of the forthcoming film Willamette Futures. No Award (USA, 2013, 4 min)

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We Are Rhino
Spencer Austin
The eccentric millionaire farmer who wants to legalize trade so he sell the horns of his 800 rhinos. The angry American anti-poaching soldier who wants to wipe poachers off the face of the planet. The emotional rhino sanctuary owner who wants to personally protect every living rhino. 3 VERY different people. 3 VERY different ideas. 1 BIG question... ...HOW CAN WE SAVE THE RHINO? (UK, 2013, 21 min)

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Cascada
Anson Fogel, Shannon Ethridge
Tangled vines. Endless rain. Dodgy hotel rooms. Mud. Biting flies. Aggressive viruses...Is this a vacation? It is a hunt for the perfect waterfall. (USA, 2013, 8 min)

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SLOMO
Josh Izenberg, Amanda Micheli
Depressed and frustrated with his life, Dr. Kitchin abandons his career as a neurologist and moves to Pacific Beach. There, he undergoes a radical transformation into SLOMO, trading his lab coat for a pair of rollerblades and his IRA for a taste of divinity. (USA, 2013, 16 min)

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Sacred Headwaters
Paul Colangelo
The shared birthplace of three salmon rivers in Northern Canada, the traditional territory of the Tahltan First Nation, and home to an incredible ecosystem of large mammals, the Sacred Headwaters is at risk of losing all that makes it sacred to resource extraction. (Canada, 2012, 4 min)

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Field Spotlight: Nan Hauser
Peter Stonier, John Martin, Becca Field, Sebastian Perry
Nan Hauser is a marine biologist and Conservation International Marine Fellow who studies whales and dolphins. Discover how through love, devotion, and sheer force of personality Nan has been making a massive difference, using her research to keep the oceans blue. (Cook Islands/USA, 2013, 6 min)

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Snows of the Nile
Nathan Dappen, Neil Losin
Uganda's Rwenzori Mountains rise 5000m from the heart of Africa. At their summits are some of Earth's only equatorial glaciers ... but they are changing fast. Follow two scientist/photographers in their goal to retrace the steps of the legendary 1906 expedition and re-capture historical glacier imagery in order to visualize the impacts of a century of climate change. (USA 2013, 20 min)

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*VIP ticket deal available only when purchasing tickets at the Barrymore (box office, charge by phone or online) or in person at the River Alliance office. Purchase 3 tickets and your name will be put on a list for the free fourth ticket, which can be picked up at the Barrymore box office the night of the show. Deal not valid day of show.

Your chance to WIN!

Share your Fontana Moment for a chance to win a $50 Fontana Sports Gift Card valid for use online and in-stores! The Moment can be any picture of you in Fontana gear or using Fontana gear. It's up to you what you'd like to share. We can't wait to see it! Be sure to use #MyFontanaMoment and @FontanaSports so we can see the image. Good luck!

Olympic Spirit!

Our Hardgoods Buyer, Crystal, met up with the NBC15 News Team at Elver Park on the westside of Madison and taught the morning and evening anchors how to cross country ski. The anchors then had a showdown to see who the best race team was. They said they were inspired by the Olympic games and wanted some competition.

Check out the video here!

Saturday Visitors!

Most Saturdays at our downtown location we are lucky enough to get a visit from some of our favorite customers, Lefty and Lucy (and of course, their owner, Steve). They can be seen in this picture getting treats at the front counter like all great customers should! We love having you and your furry friends visit both of our locations and we always have treats behind our counters for them. Hope everyone is having a great Saturday and enjoying that new inch of powder!

Oh Phil!

We thought it would be fun to come up with an advertisement regarding Puxsutawney Phil's forecast from a few days ago. We know a lot of people aren't thrilled at the prospect of 6 more weeks of winter, but we, as outdoor folks, say "Let's make the best of it!". We've got the gear at great prices right now to make these next 6 weeks livable, even great! Stop in and see us (or visit us at www.FontanaSports.com) and enjoy the rest of winter!

Snowshoe Saturday

Last Saturday we joined the Natural Heritage Land Trust for their Cherokee Marsh Winter Snowshoe event. What a perfect day we had! Overnight we received a few inches of fresh snow, which made the walk all the more fun. A Naturalist joined us and taught us all about the Cherokee Marsh on our walk. We had a group of 20+ adults and 5 kids. It was many people's first time snowshoeing.

Fontana Sports supported the event by donating $15 of any snowshoe rental that was rented for the event and we raised $60 for the NHLT. John Hutchinson, Fontana Sports' President (pictured above with his wife and Fontana V.P., Judith Hutchinson), was the NHLT President for many years and so the organization is close to our hearts.

We hope you got out and enjoyed the day too! The day was perfect for skiing, snowboarding, sledding or snowball fights. We love a good Wisconsin winter!

Check out some more pics from our snowshoe adventure, click here!

Click here to learn more about the Natural Heritage Land Trust & the important work they do.

DO NOT BLOW THIS!

BE A PART OF MADISON FLY FISHING HISTORY!

You putting off getting tickets now - assuming they'll be available later - would constitute blowing it. Let's not let that happen. We're closing in on the biggest fly fishing event of the year and tickets are going fast - don't say we didn't warn you.

It's our inaugural show in Madtown and we can't wait for you to join us for fly fishing's largest, and most anticipated annual event. The F3T features incredible never-seen adventure footage from global destinations and backyard hotspots alike.

With a live emcee, party atmosphere, and tons of prize giveaways each screening is a celebration of the sport – it’s become an annual tradition, uniting friends, families and fellow fish freaks for one memorable night. Come join us Thursday night!

Thursday, February 6th at 7:00 PM
Barrymore Theatre
2090 Atwood Ave.

Discount tix available @ Fontana Sports. Cash only please.

Just a sample of the goods >>
LOCATIONS: AK, FL, MT, VA, BAH, NOR, CAN, MON
FISH: Rainbows, Permit, Sockeye, Musky, Triggerfish, Brook Trout, Kings, Taimen, Tarpon, Atlantic Salmon, Cutties, Bonefish, Sharks, Landlocked Salmon...


> Click here to watch a bunch of sweet trailers!

> Click here for more film & ticket info, plus other sweet Fontana Sports events we've got going on.

Events & Clinics - February 2014

INTRO TO CROSS COUNTRY SKIING
Tuesday, February 4th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WILearn the classic kick and glide ski style. There’s a reason this sport has been around for so many years. It’s an easy way to enjoy the winter and get out for some activity during the cold months. We’ll get you prepared for the upcoming snow season, answer any questions you may have and give tips on the best local places to cross country ski. This is a free event.

THE FLY FISHING FILM TOUR 2014
Thursday, February 6th, 2014 at 7:00 pm
Barrymore Theatre - 2090 Atwood Ave., Madison, WI
The original and preeminent exhibition of fly fishing cinema, The Fly Fishing Film Tour is a one of a kind experience. Each year fishy folk of all ages gather at premieres to soak up films from around the world, spin a few yarns amongst friends and dream about casts still unmade. If you’ve been, you know what we’re talking about. If you haven’t, we hope to see you soon! For more info visit: www.flyfilmtour.com. Ticket info: www.ticketriver.com/event/9529

FONTANA SPORTS "SHOE THE ZOO"
Sunday, February 9th, 2014 at 10:00 am, 12:00 pm & 2:00 pm
Vilas Park, 702 S. Randall Ave., Madison, WI 53715 (next to the Zoo)
Come out and support your Henry Vilas Zoo, and its Arctic Passage Project and take a walk on the wild side with Fontana Sports! Join us for fun in the snow with a one hour introductory lesson in the fast-growing sport of snowshoeing. This is the first year for Fontana Sports “Shoe the Zoo” event, which will raise funds for the Henry Vilas Zoo’s state-of-the-art Arctic Passage Exhibit. The exhibit, which will bring the bears back to Madison, will be home to polar bears, grizzly bears, and seals. For more Information about the event visit: www.fontanasports.com/misc_content/shoe-the-zoo or Buy Tickets

BIRKIE WAX CLINIC
Wednesday, February 12th, 2014 at 7:00 pm
Westside Location - 231 Junction Rd., Madison, WI
Join us and get the most up-to-date waxing recommendations and tips for this year’s American Birkebeiner Race straight from Swix and Fischer Sales Representative, John Theis. This is a free event.

MADISON WINTER FESTIVAL 2014
Saturday - Sunday, February 15th - 16th, 2014
Capital Square, Madison WI
Over ninety truckloads of snow will transform the Capitol Square into a race and recreational venue the weekend of February 15-16. The inside lanes of the Square will be closed off for the family oriented activities such as snow and ice sculpting, sled hill rides, snowshoeing, winter-themed museum tours, adaptive sit ski programming, and many other events to participate in. For more info visit: www.winter-fest.com

Fontana Sports' Nordic Fun Zone during Madison's Winter Festival on the Capital Square
Saturday - Sunday, February 15th - 16th, 2014 at 10:00am - 4:00 pm
Admission: FREE!
Come join Fontana Sports for some free cross country skiing on Madison's Capitol Square! Whether you're a beginner or want to show off your Nordic skills in the beauty of downtown Madison, stop by and see us. We'll have both youth and adult skis on hand. Fun for the whole family! You're in good hands with our knowledgeable snow-loving staff. They'll get you all set up, answer any questions you may have and send you off on the snow for your ski adventure. Don't forget to stop into Fontana Sports’ downtown location, only 2 blocks from the capitol square and get signed up for our prize give-a-ways happening only during the Madison Winter Festival weekend!

Fontana Sports' Snowshoe Station during Madison's Winter Festival on the Capital Square
Saturday - Sunday, February 15th - 16th, 2014 at 10:00am - 4:00 pm
Admission: FREE!
Take a walk on the wild side with Fontana Sports! Come join us for some fun snowshoeing on Madison's Capitol Square! The ease of snowshoeing has led it to become one of the fastest growing winter activities in the world. Whether you're a beginner or want to show your mad snowshoeing skills, stop by and see us. There will be free demo snowshoes to try out and our knowledgeable staff will be there to help get you started or answer any questions.
Don't forget to swing by our downtown location to chat with our snow sport experts and register to win 1 of the 4 $25 gift cards we will be giving away that weekend that can be used at either of our Madison locations. See you on the Square!

Snowshoe Scurry On The Square
Saturday, February 15th, 2014 
Admission: Solo $20; Relay $30
Snowshoe Scurry on the Square is a fun and exciting 3K snowshoe race held on the Winterfest snow course. Sign up as a solo racer, a team of 3 or a group of 6 and challenge yourself to snowshoe around our beautiful Capitol Square! $5 of your registration fee will be donated to the Dane County Parks Endowment Fund.
Register here - https://endurancecui.active.com/event-reg/select-race?e=6641552
For more info visit – http://www.winter-fest.com/site_pages/Festival-Info/Events/Snowshoe-Race.html

FLY TYING 101
Monday, February 17th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Want to learn how to tie flies, but don't know where to start ? We'll teach you the basics to get started in fly tying. We'll cover the tools needed to start fly tying, beginner materials, how to prepare a hook, tie in and attach materials to a hook, and even tie a fly that applies a variety of material handling skills that you need to know to tie a variety of flies.

SNOWSHOEING BASICS
Wednesday, February 19th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
If you’ve thought about getting into snowshoeing, this is a great introduction to the sport! We’ll show you how to get started with gear and apparel choices as well as the best places to actually snowshoe and answer any questions you may have. This is a free event.

FLY TYING 101
Monday, February 24th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Want to learn how to tie flies, but don't know where to start ? We'll teach you the basics to get started in fly tying. We'll cover the tools needed to start fly tying, beginner materials, how to prepare a hook, tie in and attach materials to a hook, and even tie a fly that applies a variety of material handling skills that you need to know to tie a variety of flies.

INTRO TO NORDIC WALKING
Wednesday, February 26th, 2014 at 10:00 am
Westside Location - 231 Junction Rd., Madison, WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

Visit Fontana Sports Events page: http://www.fontanasports.com/misc_content/events

BUYING

Did you guys know that we have to do our product buying a year in advance? We've already written our Winter 2014 ( products that will come in this Sept - Dec) orders. We start buying for the following winter in the beginning of November. It's a fun job, but not the easiest to know what the season holds for us the following year as far as weather and fashion.

This is me, Elizabeth, in the picture with our Keen Rep, Tanner, looking at the Keen Fall/Winter 2014 line in Madison at one of our buying shows. The line looked great! They added a lot of patterns and colors for fall/winter 2014. We hope you'll like it as much as we do!

Fly Fishing Film Tour 2014 is coming to Barrymore Theatre!

Thursday, February 6th at 7:00PM at Barrymore Theatre in Madison WI

The original and preeminent exhibition of fly fishing cinema, The F3T is a one of a kind experience. Each year fishy folk of all ages gather at premieres to soak up films from around the world, spin a few yarns amongst friends and dream about casts still unmade. If you've been, you know what we’re talking about. If you haven’t, we hope to see you soon!

Discount tickets ($13) available at Fontana Sports Specialties.

For film trailers, online tickets, schedule, gear and more please visit www.THEF3T.com!

Events & Clinics - January 2014

INTRO TO CROSS COUNTRY SKIING
Wednesday, January 8th, 2014 at 6:00 pm
Downtown Location - 216 North Henry St., Madison, WI
Learn the classic kick and glide ski style. There’s a reason this sport has been around for so many years. It’s an easy way to enjoy the winter and get out for some activity during the cold months. We’ll get you prepared for the upcoming snow season, answer any questions you may have and give tips on the best local places to cross country ski. This is a free event.

FONTANA SPORTS "SHOE THE ZOO"
Saturday, January 11th, 2014 at 10:00 am, 12:00 pm & 2:00 pm
Vilas Park, 702 S. Randall Ave., Madison, WI 53715 (next to the Zoo)
Come out and support your Henry Vilas Zoo, and its Arctic Passage Project and take a walk on the wild side with Fontana Sports! Join us for fun in the snow with a one hour introductory lesson in the fast-growing sport of snowshoeing. This is the first year for Fontana Sports “Shoe the Zoo” event, which will raise funds for the Henry Vilas Zoo’s state-of-the-art Arctic Passage Exhibit. The exhibit, which will bring the bears back to Madison, will be home to polar bears, grizzly bears, and seals. For more Information about the event visit: www.fontanasports.com/misc_content/shoe-the-zoo or Buy Tickets

SNOWSHOE SCURRY RACE SERIES
Sunday, January 12th, 2014
Donald Park, Mount Horeb WI
This is the first year for you to snowshoe race in the Madison area! This is a 4 event series with races every Sunday in January each including a 1 mile fun run/walk, 5k and 10k options. Come for a great workout, wintertime fun, and enjoy some food and drinks after the race with other adventurous runners!
Don't have snowshoes? That's OK!! As our main sponsor, Fontana Sports is offering a discount on the purchase of running snowshoes with race entry as well as offering some for rent! Get the whole family involved in a fun winter activity.
For more info please visit - http://snowshoewi.com/

INTRO TO SNOWBOARDING
Tuesday, January 14th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Join us as we teach you how to select the proper equipment to get started snowboarding. The right equipment can make all the difference of enjoying your experience on the snow. We’ll be happy to share our favorite local places to hit the slopes, the best times to go for the deals and answer any questions you may have. This is a free event.

SNOWSHOEING BASICS
Wednesday, January 15th, 2014 at 6:00 pm
Downtown Location - 216 North Henry St., Madison, WI
If you’ve thought about getting into snowshoeing, this is a great introduction to the sport! We’ll show you how to get started with gear and apparel choices as well as the best places to actually snowshoe and answer any questions you may have. This is a free event.

SNOWSHOE SCURRY RACE SERIES
Sunday, January 19th, 2014
Token Creek Park, DeForest WI
This is the first year for you to snowshoe race in the Madison area! This is a 4 event series with races every Sunday in January each including a 1 mile fun run/walk, 5k and 10k options. Come for a great workout, wintertime fun, and enjoy some food and drinks after the race with other adventurous runners!
Don't have snowshoes? That's OK!! As our main sponsor, Fontana Sports is offering a discount on the purchase of running snowshoes with race entry as well as offering some for rent! Get the whole family involved in a fun winter activity.
For more info please visit - http://snowshoewi.com/

LEARN TO NORDIC SKATE SKI
Wednesday, January 22nd, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Would you like to be active outdoors during the winter months? Or have you been cross country skiing for years and would like to take it to the next level? Nordic Skate skiing is a great option! We’ll explain how it’s done, show you how to select your equipment, give tips on the best local places to go and answer any questions you may have. This is a free event.

FONTANA SPORTS "SHOE THE ZOO"
Saturday, January 25th, 2014 at 10:00 am, 12:00 pm & 2:00 pm
Vilas Park, 702 S. Randall Ave., Madison, WI 53715 (next to the Zoo)
Come out and support your Henry Vilas Zoo, and its Arctic Passage Project and take a walk on the wild side with Fontana Sports! Join us for fun in the snow with a one hour introductory lesson in the fast-growing sport of snowshoeing. This is the first year for Fontana Sports “Shoe the Zoo” event, which will raise funds for the Henry Vilas Zoo’s state-of-the-art Arctic Passage Exhibit. The exhibit, which will bring the bears back to Madison, will be home to polar bears, grizzly bears, and seals. For more Information about the event visit: www.fontanasports.com/misc_content/shoe-the-zoo or Buy Tickets

SNOWSHOE SCURRY RACE SERIES
Sunday, January 26th, 2014
Donald Park, Mount Horeb WI
This is the first year for you to snowshoe race in the Madison area! This is a 4 event series with races every Sunday in January each including a 1 mile fun run/walk, 5k and 10k options. Come for a great workout, wintertime fun, and enjoy some food and drinks after the race with other adventurous runners!
Don't have snowshoes? That's OK!! As our main sponsor, Fontana Sports is offering a discount on the purchase of running snowshoes with race entry as well as offering some for rent! Get the whole family involved in a fun winter activity.
For more info please visit - http://snowshoewi.com/

SNOWSHOEING BASICS
Tuesday, January 28th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
If you’ve thought about getting into snowshoeing, this is a great introduction to the sport! We’ll show you how to get started with gear and apparel choices as well as the best places to actually snowshoe and answer any questions you may have. This is a free event.

Visit Fontana Sports Events page: http://www.fontanasports.com/misc_content/events

Snowshoe Scurry Race Series

Tomorrow will be the first of a series of 4 snowshoe races that we are sponsoring here in Madison. We are working with 2013 Ironman winner, Jackie Arendt, to put these on. There is one every Sunday in January at either Token Creek County Park in De Forest or Donald Park in Mount Horeb. 10% of race fees are going to Racers Against Childhood Cancer and the Dane County Park Endowment Fund. Tomorrow's going to be a bit cold, but there are still plenty of people signed up and ready to do some serious snowshoeing! For more info click here. We hope to see you!

Shoe The Zoo

2014 Dates: January 11, January 25 & February 9

The First Annual "Shoe the Zoo" sponsored by Fontana Sports Specialties

Come out and support your Henry Vilas Zoo, and its Arctic Passage Project and take a walk on the wild side with Fontana Sports! Join us for fun in the snow with a one hour introductory lesson in the fast-growing sport of snowshoeing. Madison, Wisconsin’s Vilas Park will be the site for a series of three introductory lesson sessions which will take place on Saturday, January 11, Saturday, January 25, and Sunday, February 9, 2014.

This is the first year for Fontana Sports “Shoe the Zoo” event, which will raise funds for the Henry Vilas Zoo’s state-of-the-art Arctic Passage Exhibit. The exhibit, which will bring the bears back to Madison, will be home to polar bears, grizzly bears, and seals. The Arctic Passage is expected to open in late Spring of 2015, and it will give all zoo guests the opportunity to learn more about these amazing creatures. “Shoe the Zoo”, hosted by Fontana Sports, is all about having a great time while engaging in a fast-growing, simple-to-learn snow sport.

“If you can walk, you can snowshoe. It’s easy, fun and a great way to get outdoors and get some exercise during the winter months,” says Elizabeth Hutchinson, event organizer and Operation Manager of local outdoor store, Fontana Sports. “The gear required is minimal: comfortable, warm outerwear, boots and snowshoes … and you’re off!”

“Friends of the Henry Vilas Zoo, and the Henry Vilas Zoo are so excited to be the beneficiaries of Shoe the Zoo. We thank Fontana Sports for their efforts to Bring the Bears Back to Madison,” says Alison Prange, Executive Director of Friends of Henry Vilas Zoo.

Fontana Sports is donating fifty percent of the $20 lesson to the Henry Vilas Zoo. Pre-registration is required. For more information or to register, visit http://www.eventzilla.net/web/event?eventid=2139002517.

Fontana Sports “Shoe the Zoo” details:

Location: Vilas Park, 702 S. Randall Ave., Madison, WI 53715 (next to the Zoo)

Dates: Saturday, January 11, Saturday, January 25 & Sunday, February 9

Time: 10:00 am, 12:00 pm & 2:00 pm lessons

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About the Henry Vilas Zoo
The Friends of the Zoo’s purpose is to build community support and provide funding for Henry Vilas Zoo improvements. This includes the acquisition, conservation, and replacement of animals; refurbishing and creating new exhibits; supporting educational programs; and improving the overall educational and recreational value of the zoo.

About Fontana Sports Specialties
Fontana Sports Specialties is a locally owned specialty outdoor retailer with over six decades of experience in the Midwest. Along with its online shop, www.FontanaSports.com, Fontana Sports provides quality outdoor apparel and gear for a host of activities including camping, hiking, traveling, water sports (kayaks and SUP’s), fly fishing, snorkeling, rock climbing, trail running, skiing (both alpine and Nordic), snowboarding and snowshoeing. Fontana Sports is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship. Fontana Sports has two locations, 216 N. Henry Street, 53703 and 231 Junction Road, 53717 both located in Madison, WI.


SPONSORS:

SNOW!

Who loves the white, fluffy stuff? WE DO! We have felt so fortunate to get so much snow so far this winter. We're hoping the trend continues and we get plenty more days of powder for skiing, snowboarding, snowshoeing, sledding and snowball fighting! We hope you've had a chance to get out and play in it too!

Check out this cool photo captured by one of our employees when they got in their car to head home from work the other day. Pretty sweet!

Wishing you the happiest of Holidays!

Thank you for your business and friendship. We hope everyone had a very, Merry Christmas and that ringing in the New Year is a good time had by all! We love being your local outdoor shop!

HOLIDAY GIFT IDEAS - A Gift For The Snowboarder

By Karlen Balgord

Ultimate Gift For The Snowboarder
A technical hoodie is a great gift idea for any snowboarder on your list. The Burton Bonded Hoodie for men or the Burton Heron Pullover Hoodie for women will keep them looking good on the hill and off, plus it will keep them warm and dry with its highly breathable, quick-drying and weather-resistant DRYRIDE Thermex bonded fleece. For snowboarders, you can’t go wrong with a Burton technical hoodie.

For more gift ideas for all outdoor sports fans visit Fontana Sports' Holiday Gift Guide

CXC CHALLENGE GRANT

Here is a note from Yuri Gusev, who we work with for our CXC Nordic Program, who is also working with the Community Olympic Development Program. Please consider donating to this great cause!

'In this note, I would like to share with you an update about our CXC Adaptive Program. The CXC Adaptive Program provides opportunities to participate in the sport and offer equipment to individuals with physical disabilities and visual impairment or blindness of all ages and abilities. Just last year CXC introduced over 300 individuals (children, adults and veterans) to Nordic skiing and provided over 700 hours in programming. There is a huge need, now.

Thanks to all of you we are half way through our fundraising campaign and with your support we have raised to date $21,341 towards our goal of $40,000! All of us at CXC are deeply appreciative.

"Brenden has really enjoyed his first year of cross country skiing thanks to Dr. Nemeth, Yuriy, Duncan and all of the volunteers of CXC. CXC has helped Brenden to achieve a consistent fitness program, socialization and introduction to a sport that can be done throughout his lifetime. Over the last year we have seen improvements in his skiing abilities and his desire to better himself. He has and continues to gain advice from a variety of elite coaches and athletes. Best of all, Brenden is having fun!" - commented Jenn and Kerry Ojibway, parents of 13 year-old sit-ski participant.'

Click here for more info!

HOLIDAY GIFT IDEAS - A Gift For The Runner

Runner’s World Wrist Wallet is what the runner on your list needs for the next run. It’s small, convenient, soft material, it just slides on the wrist and there’s enough room to hold a key, credit card, ID, money while out running, riding a bicycle, or walking through the city. Makes a great stocking stuffer too!

For more gift ideas for all outdoor sports fans visit Fontana Sports' Holiday Gift Guide

Now that we have snow...

Who's ready to take a snow day? We sure are after getting our 6 inches of snow this week! It sounds like we may get another 1-3 inches tomorrow too! We love that our customers and employees are all over those ski hills, back trails and groomed trails. Enjoy the snow and sunshine!

HOLIDAY GIFT IDEAS - A Gift For The Snowshoer

By Karlen Balgord

Ultimate Gift For The Snowshoer
Whether they’re just starting out or they’re already an avid snowshoer, the Oasis Long Sleeve Crewe from Icebreaker is the ultimate gift for the snowshoer on your list. (And it comes in both Men’s and Women’s). The Oasis Crewe is perfect for activities like snowshoeing because it wicks moisture away from the body and doesn't get all cold and clammy when you stop moving, keeping you comfortable longer. This super soft merino wool top won’t itch, it won’t stink, and it won’t leave you out in the cold.

For more gift ideas for all outdoor sports fans visit Fontana Sports' Holiday Gift Guide

HOLIDAY GIFT IDEAS - A Gift For The Cross Country Skier

Toko Nordic Klister Ski Wax makes a great gift for all Cross Country Skiers. The Ski Wax comes in a variety of snow temperature ranges to get the right grip to match any trail conditions. It will improve sliding properties as well as care for the ski base. Easy rub-on application.

Also check out (print out) Toko Waxing Manual

For more gift ideas for all outdoor sports fans visit Fontana Sports' Holiday Gift Guide

Events & Clinics - December 2013

LEARN TO NORDIC SKATE SKI
Tuesday, December 3rd, 2013 at 6:30pm
Westside Location - 231 Junction Rd., Madison WI 53717
Would you like to be active outdoors during the winter months? Or have you been cross country skiing for years and would like to take it to the next level? Nordic Skate skiing is a great option! We’ll explain how it’s done, show you how to select your equipment, give tips on the best local places to go and answer any questions you may have. This is a free event.

INTRO TO CROSS COUNTRY SKIING
Wednesday, December 11th, 2013 at 6:30pm
Downtown Location - 216 N. Henry St., Madison WI 53703
Learn the classic kick and glide ski style. There’s a reason this sport has been around for so many years. It’s an easy way to enjoy the winter and get out for some activity during the cold months. We’ll get you prepared for the upcoming snow season, answer any questions you may have and give tips on the best local places to cross country ski. This is a free event.

15 DAYS OF CHRISTMAS WITH CHANNEL 15 & FONTANA SPORTS
Through December 15th, 2013
All Locations
Stop in to both Fontana Sports locations starting Dec. 1st to sign up to win a sweet Tubbs Snowshoe Package valued at $600!
Package includes:
TUBBS Men’s Wilderness Snowshoes - size 30
TUBBS Women’s Wilderness Snowshoes - size 25
2 of TUBBS 3 Piece Poles
2 of TUBBS Snowshoe Bags

INTRO TO SNOWSHOEING
Wednesday, December 18th, 2013 at 6:30pm
Westside Location - 231 Junction Rd., Madison WI 53717
If you’ve thought about getting into snowshoeing, this is a great introduction to the sport! We’ll show you how to get started with gear and apparel choices as well as the best places to actually snowshoe and answer any questions you may have. This is a free event.

THINK LOCAL FIRST 2013
Through December 31st, 2013
Dane Buy Local businesses reward you when you Think Local First. Visit and appreciate the unique, locally owned businesses in our area this holiday season and you could be a big winner! Enter to Win a Luxury Local Get-Away and Over $8,000 in Merchant Prizes. From November 1st – December 31st, register to win prizes at 70+ participating Dane Buy Local businesses.
Over $8,000 in additional merchant prizes will be given away, including gift certificates and merchandise! Look for the drawing boxes in locally owned businesses, and enter each time you visit. Increase your chances! Visit more participating businesses to enter more often. We All Win When You Think Local First.
Think Local First contest details:
Deadline to enter is December 31, 2013. No purchase necessary. Winners will be drawn at the individual participating business on January 7, 2014, and the grand prize winner will be drawn by the Dane Buy Local office on January 30, 2014. One entry per visit. No charge for entry. Must be 18 or older to win. Winner’s name and city may appear on our website. Odds of winning are based upon volume of entries. You may contact Dane Buy Local with other contest questions.

Visit Fontana Sports Events page: http://www.fontanasports.com/misc_content/events

Are you ready?!

Has anyone seen our billboards around town lately? We're ready for some serious snow and the chance at a Snow Day where we can get out and do all the winter sports we love - cross country skiing, downhill skiing, snowboarding, snowshoeing, sledding and don't forget, snowball fights and snowman building! Did we mention snow angels and fort building! We can't wait! Hopefully we'll see the weather later this week. :)