Wednesday, August 26, 2015

Fly Fishing Provides Great Health Benefits

Have you thought about the ways fly fishing provides great health benefits? We found a great article that helps us to realize why we enjoy fly fishing so much and all the different ways we should appreciate what it provides for us.

"It provides us with one of the funnest ways to exercise, and it has the ability to completely wash away the stress of everyday life, from its therapeutic entertainment. We really should be thankful that this passion of ours provides us with so much more than just the reward of catching fish. Each and everyday we fly fish, we should take a minute to sit back and reflect on this fact. What other exercise activity can you think of that allows you to burn tons of calories during the day, and not have the faintest clue your even working out?" Posted on / by

To read more of this article please click here. Thank you fly fishing for being an awesome way to get outdoors and enjoy the beautiful places we live.

Monday, August 24, 2015

Keen Live Monumental RV is stopping in Madison, WI!

 







Keen is road-tripping across the USA with a 30' Live Monumental RV to celebrate the places we play & to advocate for new national monument designations. They are stopping in Madison at our downtown location on September 8th from 4-8 pm! Please join us as we celebrate the outdoors! They'll be freebies as well as some hula hooping competition going on & you'll have the chance to sign the new national monument designation petition.

30 Seconds Now, 3 Million Acres Forever! Sign the Live Monumental petition to help protect five spectacular places, for you & for our future generations. Two of the five places have already been protected! Let's help get the last three protected as well. Please join us!

You should be able to find us - just look for the 30' yellow RV! :)
216 N. Henry Street,
Madison, WI 53703
608-257-5043

Please visit here for more info! 

Monday, August 17, 2015

Your Chance to Win a Dream Bike!



A great opportunity to support a good cause has come up folks! As you know we work with CXC for our Nordic Superfit program every fall. They do great work with their adaptive program for children with physical disabilities and visual impairments and now is your chance to support them. Kent Eriksen Cycles is partnering with Central Cross Country Ski Association to support CXC's Adaptive Program by giving away a dream bike! The total manufacturer's suggested retail price of the bike and included components is $8,500.00!! There's great other prizes too!

How Do I Win?
Tickets are on sale now until they are sold out. The winner will be selected on October 3rd. Delivery of complete bike by April 1, 2016. Need NOT be present to win. Click here to learn more and for your chance to win!

Monday, July 13, 2015

Dean Karnazes will be back August 4th!


We are pleased to announce that the Ultramarathon Man himself, Dean Karnazes will be joining us at to our downtown location for a 5K Fun Run followed by an autograph signing on Tuesday, August 4th at 6:30 pm. How often do you get to run with a world renowned runner?! Pretty awesome! It will be a fun kickoff to the Endurance Challenge - Wisconsin race occurring October 3-4 at Kettle Moraine State Park which is put on by The North Face. For more info on the Dean's visit to Madison please click here.

Tuesday, June 30, 2015

$50 Gift Card with Linus Bicycle Purchase!

We've always carried bike accessories and apparel, but new this year we are now carrying Linus bicycles & accessories. They are beautiful! Even if you already own a great bike these babies will make you salivate. Last night we had a Bike Maintenance 101 clinic at our westside location. We got a great crowd in and our employee Jen did a wonderful job teaching the course. Thanks to all who attended! Right now we are offering a $50 gift card with any Linus Bicycle purchase! The gift card can be used on whatever you'd like in the store! Check out what we carry and stop in and see us soon!




Friday, June 19, 2015

Fontana Sports Customer Swimming Madison Lakes for Cancer Awareness!


Mary Gooze is a local Madison woman fighting 4th stage metastatic breast cancer. She's working to raise awareness of her cancer by swimming across every lake in Madison. Mary is swimming the five lakes in Madison in order from smallest to biggest. She started with Lake Wingra. She'll also swim across lakes in other states as part of her effort. The efforts are called "One Woman, Many Lakes." 

We're proud of Mary for going out of her way to make a difference and raise awareness to the fact that metastatic breast cancer doesn't get enough funding for cancer research.

"There's plenty of money that goes into the initial breast cancer funding, but for metastatic breast cancer it's two percent is only given," said Gooze.

Thank you for being an inspiration, Mary. We'll be cheering you on and working right along side you to help raise awareness.



Friday, May 29, 2015

Join us at the Summer Trails Festival!

Kick off your summer along the beautiful Capital City Trail at Summer Trails Festival! We'll be there as a sponsor of this great event along with many other cool local businesses and nonprofits. This event celebrates National Trails Day (a fee-free day for all Dane County trails) and is a great way to start your summer outdoor adventures! Come and go as you please - and enjoy all that Summer Trails Fest has to offer! Your $5 entry donation directly benefits Madison Audubon Society and Friends of Capital Springs Recreation Area. For more info please visit here.  

 
Location: Across from the Lussier Family Heritage Center at Lake Farm County Park (along the Capital City Bike Trail)
Address: 3101 Lake Farm Road, Madison, WI 53711
Led by: Madison Audubon Society, Friends of Capital Springs Recreation Area & Dane County Parks
Cost: $5 per person, $15 per family; Kids 3 and under = FREE!

Friday, May 22, 2015

How about a Hike-a-thon?!

So excited for this event coming up in 2 weeks! Please join us in honor of National Trails Day on Saturday, June 6th, 2015 for some hiking on the Ice Age Trail here in Dane County. All funds raised support the Ice Age Trail Alliance. Some of our employees had the opportunity to do the 21 mile hike last year and had only great things to say about the experience. The first 80 participants to sign up will receive a Columbia Sportswear wicking t-shirt as one of our contributions to the event. They are sweet! For more information please click here. We hope to see you!

Thursday, May 21, 2015

Memorial Day Sidewalk Sale!


Don't miss our Memorial Day Sidewalk Sale that kicked off today at both locations! Save up to 50% off all kinds of great stuff - Footwear, Apparel, Camping, Socks, Accessories & MORE! Each location will have a bit of a different selection so if you get a chance stop at both. :) It's looking like we're going to have great weather for it! Wahoo! Hope everyone gets a chance to get outside and enjoy the weekend!

Friday, May 08, 2015

Another Successful Cinco de Fido in the Books!

 Our second annual Cinco de Fido took place this past Tuesday and what fun we had! Everyone was in great spirits and we had a beautiful assortment of canines! The taco bar and Corona's were well received and appreciated after the 5K Run and 1 Mile Walk. Lake Farm Park is such a beautiful place. If you have not been you should venture out there sometime to enjoy a walk, run, hike, bike, kayak or camping adventure! We are already looking forward to next years event! Thanks to all who came out in support of Dane County Humane Society! For more info on this and the many other events we've got going throughout the year please visit Fontana Sports Events Page or like us on Facebook.



Friday, May 01, 2015

Cinco de Fido is next week!

Please join us for Cinco de Fido next Tuesday, May 5th in support of Dane County Humane Society! Really fun event that helps a great cause! Choose from a 1 Mile or 5K walk or run and feel free to bring along your dog. If you don't have one, no worries. Dogs are optional. :) Afterwards enjoy a taco bar and the company of other animal enthusiasts! Did we mention you get a sombrero with each registration?!  Visit here for more info!

Tuesday, April 28, 2015

Ladies Night Tonight!

Ladies, get ready for Fontana Sports Spring Ladies Night! Enjoy the camaraderie of like-minded outdoor friends, brand representatives and Fontana Sports staff while enjoying free wine, snacks and great deals on the best apparel and gear. Come and get info on upcoming events and lessons, and how to get involved with local organizations.

Event Schedule/Highlights:
5:00-7:00 Birkenstock Trunk Show
5:00-7:00 Hula Hoop Off
5:00-7:00 Meet & Greet with local organizations (Ice Age Trail Alliance, River Alliance of WI, Friends of the Henry Vilas Zoo)
5:30-5:50 Mini Yoga Class with Kristin from Humble Yoga
6:00-6:20 Patagonia Enviro Talk by Tech Rep Sara

* Door prize drawings every 15 minutes
* Gift for every lady in attendance.

We hope you'll join us!

Monday, April 27, 2015

Register with us!


Wedding season is just around the corner.  If you want an alternative to all the household items why not register for the gear you need to get out of the house at Fontana?

Shopping for the happy outdoorsy couple?  Stop by and let our staff show you all the great items a newly married couple will love...double sleeping bags, two person hammocks and more!


Our registry is not just for weddings either, baby carrier backpacks and portable high chairs make staying active in the outdoors with the little one easy. 


And really...what doesn't the new graduate need?  Backpack for the trip to Europe, campus backpack, rain jacket,  new bike to get around campus...the list goes on! Visit Fontana Sports >>

We also have gift cards in any amount.  Let us help you create the perfect registry or find the perfect gift for any occasion.



Thursday, April 23, 2015

NEW SmartWool + Charley Harper socks!

We've just got in a beautiful collection of SmartWool Charley Harper socks. His animal artwork is amazing and on our favorite socks even better! The collection was limited and only a few retailers were selected to carry them. We're happy to report we have the collection available at our downtown location as well as online. Right now we also have an awesome Gift with Purchase available with these socks! Buy 3 pairs of Charley Harper socks, get a Charley Harper glass FREE! No limit on how many free glasses you can earn so start shopping! Quantities are limited of both the socks and the free gifts. Another collection will be in our stores this fall and we don't want to give too much away, but we might be carrying SmartWool Charley Harper Christmas stockings... SOOOO excited! 



Fly Fisherman’s March Madness

St. Patrick's Day Baetis
by Craig Amacker
Fontana Sports Store Manager & Fly Fishing Guru

The weather in March can be a crapshoot in the Driftless region of Wisconsin. It can be 65 degrees and sunny with folks wearing shorts and flip flops or we can still be in the icy grip of winter with two feet of snow and a high of 20. For the avid trout fisher, March is a great time to be on the streams because it’s not crowded, the bank grass is trampled flat and there are no gnats. The nymph and streamer fishing is also superb.


One element most folks overlook, however, is the dry fly fishing that can also be good under the right conditions with one fly in particular, the Blue Wing Olive or Baetis in Latin. While the best Baetis hatches occur in April, March is when things get started. According to my logs, the Baetis hatch usually starts on St. Patrick’s Day. St. Patrick’s Day became the magic start date many years ago after running into a couple fly shop guys from Chicago who went fishing to get away from the craziness of the holiday in Chi Town. All three of us had one of the best dry fly days of the year. It’s become a habit ever since to be on the stream that day looking for Baetis hatches and rising trout. There have been some interesting variances in start dates throughout the years. For example, in 2012 when it was freakishly warm, it started the beginning of March, and last year in the grip of the Polar Vortex it started March 20. The fact that last winter and spring were the coldest of the cold, and the hatch started only three days late is a testament to the hardiness of the Baetis. Though you’ll encounter some hatches on sunny days, the best conditions are overcast and drizzly because the adults stay on the water longer-read easier mealand the trout aren't as spooky.


The hatch won’t be heavy, but it will be good enough to get fish looking up and eating on top. You can make a game of it by hunting individual risers and in the early stage of the hatch, just put a fly over the fish after it rises once. More often than not, it will eat right away. Because this isn't “super hatch” fishing, you’ll know when a trout eats your fly rather than a natural, and you’ll experience a higher catch rate-to-cast ratio. This is great sport for folks who've just come back from their early spring Bonefish trip because they're in the right mindset to hunt and sight fish their query.


The gear for pursuing this hatch is pretty straightforward. First and foremost you need warm clothing, merino base layers, fleece, waders, fingerless gloves and a Gore-Tex rain jacket to have the staying power to be out in temperatures from 35-45 degrees. For tackle, an 8 1/2’ to 9’ 3 or 4 weight rod with a dull colored weight-forward fly line, and a 9’ 5X does the trick. Don’t have your leader too long or it won’t turn over properly and good turnover makes it easier for the near-sighted individual to see size 18 to 20 flies and track them on the surface.


My go-to fly for this pursuit is the Sparkle Dun in gray/olive color in sizes 18-20, and my CDC version of the same fly is good for high visibility on mirrored surfaces. I like the Sparkle Dun because it’s a sparsely tied fly with a low profile that does double duty as an adult or emerger, depending on whether you grease the wing or whole body. If you like fishing droppers, you can tie 12 inches of 5X to the hook bend of the Sparkle Dun and attach a Pheasant Tail, Ju Ju Baetis Nymph, or Craig’s Big Green Baetis in sizes 18 to 20 behind it. This allows you to capitalize on fish that are eating the bugs ascending towards the surface and further maximize your catching opportunities.


Despite not being the magic air temperature of 50 degrees to bring everyone on-stream, I've had some really good dry fly days in March. While everyone else is celebrating St. Patrick’s Day with lots of Guinness or glued to the NCAA Basketball Championships, I’m experiencing my own form of “March Madness,” the first good dry fly fishing of the season.


Wednesday, April 22, 2015

In honor of Earth Day join us for the IATA Hike-a-thon!

Great event coming up this June that will get you outdoors and making a difference in our community! Choose between a 6.4 or 21 mile hike and enjoy the beauty we are so lucky to have here in Wisconsin on the Ice Age Trail. All proceeds go to the Ice Age Trail Alliance who's mission is to maintain the trails. For more info click here!

Tuesday, April 21, 2015

Cinco de Fido - Dog Jog - Fiesta - FUNdraiser!


1 Mile or 5K Walk/Run & Fiesta!

Come out and support your Dane County Humane Society by joining in this Dog Jog Fiesta! Bring your Fido (or don’t, we’ll leave that up to you) and join us for a run/walk in beautiful Lake Farm County Park. Your registration includes a $10 Dane County Humane Society donation, a sombrero, drawstring race bag, timing for 5K runners, a taco bar, Fontana Sports mug with 1 beer, and some festive music. Additional beer will be available for a suggested donation with all proceeds going to the DCHS. Cinco de Fido is all about having a great time while engaging in some exercise with other animal lovers and raising funds for a very important organization. Pre-registration is required. Prizes will be awarded to the top overall Male and Female for the 5K. Age group winners will also be recognized (10 year age brackets) for men and women.

Event Details and Schedule:
Date: Tuesday, May 5, 2015 at 6:00 pm
Location: Lake Farm Park - 3113 Libby Road, Madison, WI 53711 - Shelter #2
Cost: $30 Adult/$20 Child (12 yrs & under) - $10 of each registration will go to the DCHS

5:30 - 6:00 PM - On site Packet Pickup
6:00 PM - 5K Start
6:05 PM – 1 Mile Start
6:30 - 8:00PM - Post Race Taco Bar and Music
7:00 PM - Awards

For more information and to register visit Fontana Sports Cinco De Fido Event Page >>

Thursday, April 16, 2015

Tenkara Fly Rods



We are now carrying Tenkara fly rods!
Tenkara is the Japanese method of fly-fishing, which uses only a rod, line & fly. Tenkara is the ideal setup for anyone looking for an intuitive & fun way to fly-fish, something to take along on a backpacking fishing trip or teaching kids the art of fly-fishing, without the complexities. It’s the easiest, most fun way we've found to do fly fishing anywhere!

We're offering two Tenkara Clinics this May so please join us to learn more.

Tenkara 101
May 20, 2015 at 6 pm at our Westside Location in Madison

Tenkara 201 
May 27, 2015 at 6 pm at Lakeview Park in Middleton 

Both clinics will be given by our Fly Fishing Guru and Federation of Fly Fishers Certified Fly Casting Instructor, Craig Amacker. Stop into our westside location to learn more!


Interested in more fly fishing events we have coming up – please visit

Tuesday, April 14, 2015

Paddling season is almost here!

The weather is warm and the water will soon be too. Get ready now!

Fontana is offering 20% off all paddling accessories with a boat purchase.
This includes paddles, PFDs, cartop racks & carriers, dry bags, safety gear, and more!

Stop by and check out our great selection of Stand Up Paddle Boards and Recreational Kayaks.


Did you know Fontana also offers kayaking classes?
Check out our schedule: http://www.fontanasports.com/misc_content/events