Are You Ready for Winter??

Fontana Sports has been Madison’s local outdoor shop since 1949, we work hard to provide the best in outdoor apparel & equipment for our customers. Wisconsin is a great place to live, but can be quite cold during the winter months. We have a saying here at Fontana Sports,

“There’s no such thing as bad weather, only the wrong gear.” 

We are here to help you enjoy your time in Madison even during the winter.

Let’s start from the top –

• You lose up to 40% of your heat out the top of your head. You need a hat, headband or earmuffs! We have 1,000’s for you to choose from. WINTER HEADWEAR >>
• A scarf, neck gaiter or face mask is a good idea for those extremely cold weeks we have every year. They come in fleece or merino wool. If you take up skiing you will want one that breathes more than if you are just standing outside waiting for the bus. SCARVES >>
• Gloves or mittens are crucial for all outdoor activities in the winter months even if it’s just cleaning the snow off your car. Mittens are warmer, but gloves provide more mobility. Tip: you want them a little roomy. The space allows the air inside to get warm and insulate your hands. GLOVES >> 
• The item we use most often, our winter jacket. These vary drastically in price and styles, but we have something for everyone. You can get a really nice lightweight goose down jacket, a ski shell with zip in fleece liner or an insulated soft-shell to name of a few of the options. Our employees will help you find the right jacket. INSULATED JACKETS >>
• Under the jacket you’ll need base layers (long underwear). We carry synthetic, silk and merino wool options. Be sure to get a top and bottom. These make all the difference in warmth if you are outside for long periods of time or it is extremely cold. BASE LAYERS >>
• Snow pants or bibs. A great addition if you are going to be active outside during the winter, which we suggest! Necessary for skiing, snowboarding, sledding, snowmobiling and are great for snowshoeing, ice skating, ice fishing and snowball fights. SNOW PANTS >>
• If your feet are cold, your whole body will feel cold. Socks are extremely important. We suggest merino wool socks and carry many different brands for you to choose from. SOCKS >>
• Insulated boots are also important. We have many to choose from whether you’d like something more fashionable or more functional. We recommend you make sure to get a waterproof pair if you will be walking a lot or want to play in the snow. WINTER BOOTS >>

We understand this can be overwhelming, but we are here to help. We’ll spend the time with you to explain products and figure out what will work best for you. Products do range in prices, but we have plenty of affordable gear. Honestly, it gets cold here. Investing in products to keep you warm and comfortable is important and you will not regret it. Be sure to join our Fontana Sports Adventure Rewards Club at no cost and get $10 in rewards for each 300 points earned.

Visit us at our two locations:

Westside: 231 Junction Rd, Madison, WI 53717, Ph# 608-833-9191

Downtown: 216 N. Henry St, Madison, WI 53703, Ph# 608-257-5043

Don’t forget that we can help you get involved in activities during the winter months as well. We sell downhill ski, cross country ski, snowboard and snowshoe gear as well as sleds. We also do snowshoe and cross country ski rentals if you’d like to try the sports before buying. We look forward to helping you!

Share your travels with Fontana Sports!

We love to hear from you guys and see where your adventures take you. Please email or Facebook us with pics and stories! We received an email from a happy customer who got to do some incredible traveling this year. Check out her awesome photos! Be sure to keep an eye out for Smokey!

"I mentioned to Adam (our Downtown Store Manager) that the Camelbak I purchased this past year has been the best gear purchase I've made. My mom grabbed this photo of us while hiking in the Desolation Wilderness (Lake Tahoe area) this past August."

"If you're interested, Smokey Bear, my Camelbak, and my hiking family also hiked the Rubicon Trail along the shores of Lake Tahoe and climbed the peaks at Squaw Valley.

In any case, thanks for the recommendations on the perfect fit Camelbak for me--best gear purchase yet!"

- Kirsti

Winter Adventure Sale

WINTER ADVENTURE SALE

Now Through Sunday, November 9th

It's finally getting colder and we're on the verge of snow. Now is the time to shop for all the gear you need for the winter and we're making it easier with a SALE!

Save up to 40% Off

Downhill Ski Gear >>

Cross Country Ski Gear >>

Snowboard Gear >>

Snowshoe Gear >>

SnowSports Accessories >>

Women's Apparel >>

Women's Footwear >>

Men's Apparel >>

Men's Footwear >>

New Billboard to get us all in the winter mood!

Look for our Fontana Sports billboards this month around town. We think they do a great job of inspiring us all to take a little time and enjoy the snow that comes along with winter here in Wisconsin! If you can snap a picture and share it on our Facebook page we'll give you a prize... a good prize! Share your pics here! Like us for more info on what's going on around the shop and for more contests! And don't forget to take a snow day when you get the chance! :)

Who's Ready for Winter?

We just got our new General Winter Ad back and wanted to share it with you. It features employees as well as customers at our westside location. We hope you like it!

Events & Clinics - November 2014

MADNORSKI NORDIC SKI SWAP / RESALE
Saturday & Sunday, November 1st & 2nd, 2014
Westside Location - 231 Junction Rd., Madison WI
Join us for a Nordic Ski Swap where a portion of proceeds benefits the MadNorSki’s!
Saturday - Swap is open to public at 10:00 am - 8:00 pm.
Sunday - Item pick up at 11:00 am - 4:00 pm.

CXC NORDIC SUPERFIT PROGRAM
Saturday & Sunday, November 1st & 2nd, 2014
Westside Location - 231 Junction Rd., Madison WI
"Super Fit" is a weekend program filled with seminars, presentations & store specials. You can even have your equipment fitted by CXC Elite Team professional athletes & coaches using a state of the art 3D ski pressure mat. Bring your old skis in to test if they have a good fit for you & get an independent opinion. It’s a great chance to mingle with others that love Nordic skiing! Check out some of the weekend’s events:
Saturday, Nov. 1st:
*All clinics meet at Fontana's Westside location*
8 am: Free "Taste of Nordic" Dryland & Rollerski Technique Clinic
10 am - 8 pm: 3D Ski Flex Mat Testing & Flex Light Table Testing
10 am - 8 pm: Measure yourself against other skiers on the "CXC NORDIC SKI ERGOMETER"
Sunday, Nov. 2nd:
11 am - 6 pm: 3D Ski Flex Mat Testing & Flex Light Table Testing
11 am - 6 pm: Measure yourself against other skiers on the "CXC NORDIC SKI ERGOMETER”

TOKO WAX & TUNING with Bill Davis
Wednesday, November 5th, 2014 at 5:00 pm
Westside Location - 231 Junction Rd., Madison WI
Join us as we welcome TOKO rep, Bill Davis, who will introduce and discuss the TOKO 2015 line up of waxes. He’ll also cover basic waxing and tuning of downhill skis, hold a question and answer session and can go into detailed Race waxing procedures if there is interest. This is a free event.

INTRO TO CROSS COUNTRY SKIING
Wednesday, November 5th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison WI
Learn the classic kick and glide ski style. There’s a reason this sport has been around for so many years. It’s an easy way to enjoy the winter and get out for some activity during the cold months. We’ll get you prepared for the upcoming snow season, answer any questions you may have and give tips on the best local places to cross country ski. This is a free event.

PSIA - BEYOND LEVEL 3 - OUTSIDE SKI (Part 3)
Wednesday, November 5th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI
Presenters - Bill Davis PSIA L3, Matt McGinn PSIA L2. Bill & Matt bring decades of ski experience, thousands of hours of big mountain teaching experience, hundreds of hours of intermountain clinic and ski college experiences, and a racing background to share. Audience participation last session contributed a wealth of knowledge - from new ski instructors to PSIA Central examiners. Our goal – improve your skiing and teaching.
Power Point guided “Beyond PSIA L3 ski discussion -question and answer session.” We’ve covered Stance (part I) and Separation (part II). This next presentation will build on principals from session one and two with a primary focus on Outside Ski (part III of our 4 part series). This will be a high level interactive ski discussion aimed directly at PSIA Instructors interested in out West; All Mountain, All Terrain skiing. Principals apply directly to racers and advanced general public skiers as well. We now move from just standing on skis “riding and reacting” taking what skis give you – to taking control with anticipation and moving purposefully - supercharging micro movements from a managed balanced position – movements that create a cause and effect on skis for performance. We are excited to present this material and are looking forward to your contributions through question, answer, and discussion format.

NORDIC SKI WAXING BASICS
Tuesday, November 11th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI
Join us for a class on the basics of waxing Nordic skis for skate and classic techniques. We’ll cover cleaning your bases, choosing and applying glide wax, and then go over applying kick wax. This is a free event.

INTRO TO SNOWBOARDING
Tuesday, November 18th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI
Join us as we teach you how to select the proper equipment to get started snowboarding. The right equipment can make all the difference of enjoying your experience on the snow. We’ll be happy to share our favorite local places to hit the slopes, the best times to go for the deals and answer any questions you may have. This is a free event.

SNOWSHOEING BASICS
Wednesday, November 19th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison WI
If you’ve thought about getting into snowshoeing, this is a great introduction to the sport! We’ll show you how to get started with gear and apparel choices as well as the best places to actually snowshoe and answer any questions you may have. This is a free event.

TURKEY DAZE
Friday, November 28th, 2014 at 8:00 am - 2:00 pm ONLY
Both Location - Westside & Downtown
Black Friday at Fontana Sports - Don't miss the best deals of the year! We open EARLY the Friday after Thanksgiving so we can bring you great deals on the products you love!The first 50 purchases over $50 will receive a FREE Tyrol Basin lift pass (value of $45)! Watch for our flyer in the State Journal!


DOWNTOWN HOLIDAY OPEN HOUSE
Friday - Saturday, November 28th - 29th, 2014 at 10:00 am - 4:00 pm
State Street & Capitol Square, including Fontana Sports’ Downtown Location - 216 N. Henry St., Madison WI
Downtown Madison and Fontana Sports welcomes one and all to kick off the season at the Downtown Holiday Open House. Enjoy free rides on the Holiday Trolley, plus complimentary refreshments and special offers at participating businesses on State Street and the Capitol Square. Be sure to visit Fontana's Holiday Workshop! Bring your camera for a picture with Santa & be sure to get your candy cane from Mrs. Claus! Fontana is the place for your holiday shopping!

Visit FONTANA SPORTS EVENTS PAGE for additional events information.

CXC Nordic Super Fit Event is this weekend!

CXC Super Fit Weekend

CXC Super Fit is coming to Fontana Sports this coming weekend with CXC Team athletes and coaches! Bring your old skis to test if they have a good fit for you, learn what conditions they will ski the best and compare them to new skis side by side.

To learn more and see the schedule of events please click here!

Marmot Calen Jacket Review

- MARMOT CALEN JACKET -

With shoulder season arriving quickly, it's good to have an insulated jacket that can work in all conditions. The lightweight, Primaloft® Black insulated Calen jacket will keep you warm and happy in cool weather and excel in wet climates. DriClime®-lined collar and pockets wick away extra moisture and keep your neck and hands comfortable during your outdoor pursuits. The Calen also features Marmot's Angel-Wing Movement™ for ease of movement, and elastic bound cuffs and draw cord hem to finish off this piece. A perfect piece for layering in mixed conditions or a standalone jacket for cool days on trail.

Check out the Men's and Women's Marmot Calen Jacket here >> 

Events & Clinics - October 2014

PSIA - BEYOND LEVEL 3 - SEPARATION (Part 2)
Thursday, October 9st, 2014 at 6:00 pm - 8:00 pm
Westside Location - 231 Junction Rd., Madison WI
Join us for a private, after-hours event with drinks, light bites and some tunes… Presenters - Bill Davis PSIA L3, Matt McGinn PSIA L2. Bill & Matt bring decades of ski experience, thousands of hours of big mountain teaching experience, hundreds of hours of intermountain clinic and ski college experiences, and a racing background to share. Audience participation last session contributed a wealth of knowledge - from new ski instructors to PSIA Central examiners. Our goal – improve your skiing and teaching.
Power Point guided “Beyond PSIA L3 ski discussion -question and answer session.” First session on August 28th we covered Stance (part I). This next presentation will build on principals from session one with a primary focus on Separation (part II of our 4 part series). This will be a high level interactive ski discussion aimed directly at PSIA Instructors interested in out West; All Mountain, All Terrain skiing. Principals apply directly to racers and advanced general public skiers as well. We now move from just standing on skis “riding and reacting” taking what skis give you – to taking control with anticipation and moving purposefully - supercharging micro movements from a managed balanced position – movements that create a cause and effect on skis for performance. We are excited to present this material and are looking forward to your contributions through question, answer, and discussion format.


WISCONSIN FALL COLORS RUN
Saturday, October 18th, 2014
Ice Age National Trail
Who else loves the fall in Wisconsin? We think it's one of the most beautiful times of the year. Join us for a 2, 4 or 8 Mile Run/Walk on the Ice Age Trail on the Gibraltar Segment in Lodi. Enjoy the fall colors seen along the bluffs on this run! $10 from each registration will go directly to the Ice Age Trail Alliance. EVENT DETAILS


NORDIC WAX BASE PREPARATION
Tuesday, October 28st, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison WI
Learn how to get the most out of your skis with early season base preparation. We’ll discuss the hot box, personalizing your skis, conditions in our region and give lots of great tips for making your skis happy and fast! Contact Elizabeth at 608.662.9706 to reserve your space. This event is free to attend.

DOWNTOWN MADISON FAMILY HALLOWEEN
Wednesday, October 29st, 2014 at 3:00 pm - 6:00 pm
Downtown Location - 216 N. Henry St., Madison WI
Enjoy trick-or-treating with your little ones on State Street. Be sure to stop by Fontana for some family fun too! Visit: downtownmadison.com/events for more info.

CXC NORDIC EVENT
October 31st - November 2nd, 2014
Westside Location - 231 Junction Rd., Madison WI
"Super Fit" is a weekend program filled with seminars, presentations & store specials. You can even have your equipment fitted by CXC Elite Team professional athletes & coaches using a state of the art 3D ski pressure mat. Bring your old skis in to test if they have a good fit for you & get an independent opinion. It’s a great chance to mingle with others that love Nordic skiing! Check out some of the weekend’s events:
Friday, Oct. 31st: 
10 am - 8 pm: 3D Ski Flex Mat Testing &/or Salomon Flex Table Testing
10 am - 8 pm: Measure yourself against other skiers on the "SKI ERG"
(simple double pole test will give you an idea where you will finish at the 2013 Birkie)
Saturday, Nov. 1st:
*All clinics meet at Fontana's west side location*
8 am: Free "Taste of Nordic" Dryland & Rollerski Technique Clinic
10 am - 8 pm: 3D Ski Flex Mat Testing &/or Salomon Flex Table Testing
10 am - 8 pm: Measure yourself against other skiers on the "SKI ERG"
Sunday, Nov. 2nd:
11 am - 6 pm: 3D Ski Flex Mat Testing &/or Salomon Flex Table Testing
11 am - 6 pm: Measure yourself against other skiers on the "SKI ERG”

Visit FONTANA SPORTS EVENTS PAGE for additional events information.

Farewell to 2014 Wisconsin Trout Season

We're not done yet-there's muskies, salmon, steelhead, and big lake-run browns to chase. Grab your 8-9 weight, some big flies, wire, and go get 'em. Enjoy the cool fall weather.

Visit our Fly Fishing Department

Preferred Customer Parties are this week!

Make sure our Preferred Customer Parties are on the calendar for this week! Tuesday at our downtown location and Wednesday at our westside location from 7 - 9 pm. We're having a killer ice cream sundae bar - we're talking caramel, chocolate, strawberry, bananas, nuts, sprinkles, oreos, gummy worms! Plus, we'll be giving out gifts to the first 50 people as well as lots of drawings and giveaways both nights. Thank you for your business and we hope to see you!

5% of Sales to Benefit Overture Foundation this weekend!

From 10 a.m. until 5 p.m. on Saturday, September 27, we’ll celebrate our Madison Overture’s first 10 years by turning the entire downtown neighborhood into a performing arts circus! Circus wagons will roll down from the famed Circus World Museum in Baraboo and line the streets around Overture Center. We’ll have outdoor trapeze artists, roving performers and even a spot for you and the kids to try your hand at circus skills! Inside and out, we’ll have more than 20 performances, all FREE! Plus, stores up and down State Street will offer deals and discounts to help us celebrate.

That's where we come in! Fontana Sports downtown location will be donating 5% of our Saturday and Sunday sales to the Overture Foundation in honor of their 10th Anniversary. For more information about the awesome events going on downtown this weekend click here. We hope to see you!

Support our Henry Vilas Zoo!

Have you heard of Madison's Zoo Run Run or the Roo Run Run? It's a great event coming up Sunday, September 28th that supports our Henry Vilas Zoo! You get to run or walk in support of our free zoo and help raise funds to keep our zoo free! It costs a lot to keep our zoo free! Fontana Sports has donated $500 and 36 pairs of Smartwool light hiking socks for prizes in order to do our part. We'd love to see you there! There is a course for everyone including the kids. All kids get a t-shirt, race bib and metal! Pretty awesome. Please click here for more information. Can't make the Zoo Run Run? Check out Halloween at the Zoo here! Thanks for supporting Madison's awesome Zoo!

65th Anniversary Giveaway!

Don't miss the opportunity for your chance to win 2 FREE Zip Lining passes for Bigfoot Zip Lining in the Wisconsin Dells! Visit here for your chance to win! 1 day only! WIN 2 Bigfoot Zipline Tour ($190.00 value) vouchers! Don’t miss your chance to visit this world class zip line course in the Wisconsin Dells for FREE! Valid 2014 season. Good luck and make sure to follow us on Facebook for more opportunities like this to win cool stuff!

Millionaire for a Day - Win a $500 Fontana Sports Gift Card!

Win a $500 Fontana Sports Gift Card! Plus a bunch of other awesome prizes in Magic 98's Millionaire for a Day contest! Check out all the awesome Fontana Sports stuff you could buy with $500!

"Aahhh ... the life of a Millionaire: shopping, primping, galavanting about. You'll do it all when you’re the next Magic 98 Millionaire for a Day! Your limo will whisk you off to the Magic 98 Morning Show with Pat & Bob to pick up some cash - one day’s interest on a million dollars! You'll then enjoy a shopping spree to Fontana Sports Specialties and Pandora Jewelry!

Afterwards, your chauffeur will merge onto I-90 to drop you off for a 2-night stay at Sundara Inn & Spa in Wisconsin Dells. You’ll indulge in relaxation, gourmet food, luxury spa services and anything else your Millionaire heart desires. Dinner? That’s covered, too, with casual fine dining at The Del-Bar.

Oh - and while you're gone - we'll have a professional maid service clean your house. Now that's living!"

Who wouldn't want to be a Millionaire for a Day?! Visit here to sign up to win and good luck!

Get signed up with the Early Bird Discount for the WI Fall Colors Run!

The courses are set and its going to be beautiful scenery for our Wisconsin Fall Colors Run! We have 2, 4 and 8 mile courses so something for everyone!
Visit http://www.fontanasports.com/misc_content/wisconsin-fall-colors-run for more information.

Sign up now and get the early bird discount! $10 from each fee goes directly to the Ice Age Trail Alliance. Please join us!

Please Join Us for our Preferred Customer Party!

We hope you'll join us for our Preferred Customer Parties coming up late this month. There's one at each location in hopes that most people can make it to one or the other. Dress up and win prizes! First 50 people get gifts too! We appreciate your business and want to say thank you - please join us!

WHEN & WHERE:
Tuesday, September 30th from 7 pm – 9 pm at our Downtown Location: 216 N. Henry St.
Wednesday, October 1st from 7 pm – 9 pm at our Westside Location: 231 Junction Road.

WHAT:
Join us for a private, after-hours event with drinks, light bites and some tunes… There will be free gifts for the first 50 guests. There will also be special deals, drawings for prizes, and a costume contest for the best retro powder junkie. It’s going to be a guaranteed good time!

WHY: 
To thank our wonderful customers for their 60+ years of support!

CALL:
Elizabeth 608.662.9706 with questions!

Events & Clinics - September 2014

NORDIC WALKABOUT
Wednesday, September 10th, 2014 at 9:00 am
Lake Farm Park – Meet at the Lussier Family Heritage Center at 3101 Lake Farm Road, Madison (parking lot on the left coming from Beltline)
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

NORDIC WALKING CLASS
Wednesday, September 10th, 2014 at 11:00 am
Downtown Location - 216 N. Henry St., Madison, WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

THE NORTH FACE ENDURANCE CHALLENGE
Saturday - Sunday, September 13th - 14th, 2014
Kettle Moraine State Park, Dousman, WI
The North Face Endurance Challenge Series returns to Wisconsin for the 7th year. The 2014 race takes place September 13-14, 2014 at Kettle Moraine State Park. Join your host, Ultramarathon Man Dean Karnazes, for a scenic, two-day trail running event perfect for runners of all levels, offering seven race distances including 50 Mile, 50k, Marathon, and Marathon Relay races on Saturday, and Half Marathon, 10k and 5k races on Sunday. An ideal course layout for elite speedsters and those taking their first strides in the world of ultra trail running, the Endurance Challenge Wisconsin course is run-able from start to finish, provided that you’ve trained properly. A large portion of the course takes place on the renowned Ice Age Trail located 60 miles southeast of Madison in the southern reaches of the picturesque Kettle Moraine State Park.
Don’t miss this chance to challenge yourself on the trails of Wisconsin – and get 20% off
All registered participants receive a The North Face tech tee with FlashDry Technology, a pair of SmartWool pHD running socks, an Endurance Challenge water bottle and more. Plus, you can use the following discount code to get 20% off The North Face Endurance Challenge, courtesy of Fontana Sports.
Event Website: Endurance Challenge Series
Registration Page: ECS Wisconsin Registration
20% off Code: ECSWIDEAL193 (case sensitive)

THE BEST 5 PLACES FOR FALL HIKES WITHIN AN HOUR OF MADISON
Wednesday, September 17th, 2014 at 6:30 am
Westside Location - 231 Junction Rd., Madison, WI
Who else loves the fall in Wisconsin? We think it's one of the most beautiful times of the year. Enjoy the natural beauty on some of our suggested fall hikes near Madison. This is a free event.

TMAN'S ULTRA-LIGHT BACKPACKING DEMO & WHERE TO GO BACKPACKING IN THE UPPER MIDWEST
Tuesday, September 23rd, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Fall is a great time to try backpacking with its beautiful colors, cooler less rainy weather and fewer insects. Backpacker and Eagle Scout, Todd McMahon (aka Tman) will make sure you’re all set for your adventure by sharing the ultra-light backpacking equipment options he uses on his weekend and weeklong backpacking trips. He’ll also share a handout on where to go backpacking in the Upper Midwest that covers everything from Devil’s Lake State Park to the Superior Hiking Trail. Google “I Saw Tman” to learn more.

2nd Annual EXTREME HIKE
Saturday, September 27th, 2014
Ice Age National Trail, Northern Kettle Moraine Forest
A one-day, pledge-based 30 mile, fully supported hike on the Ice Age National Trail, Northern Kettle Moraine Forest benefiting the Cystic Fibrosis Foundation. XH is an event that challenges people to test their fitness ability and endurance during a one-day hike. The hike is fully supported and is inspiring people across the U.S. to hike until a cure is found. Wisconsin is the perfect place to host this event. The natural beauty of our State is unparalleled, especially in fall. During the hike, we will be showcasing Wisconsin food & beverage products on and off the trail, making this a true celebration of all that is Wisconsin!

Visit FONTANA SPORTS EVENTS PAGE for additional events information.

Join us for the Wisconsin Fall Colors Run this October in support of the Ice Age Trail Alliance!

Who else loves the fall in Wisconsin? We think it's one of the most beautiful times of the year. Join us for a 2, 4 or 8 Mile Run/Walk on the Ice Age Trail on the Gibraltar Segment in Lodi. Enjoy the fall colors seen along the bluffs on this run! $10 from each registration will go directly to the Ice Age Trail Alliance.

Enjoy the natural beauty of Wisconsin Fall Colors on the scenic Ice Age Trail!

No, we will not be throwing any color powder on you...this is just a good old fashioned trail run on a beautiful (but challenging) segment of the Ice Age Trail. You will enjoy amazing views of Lake Wisconsin and Devils Lake from the top of the bluffs and finish in the valley right next to the Merrimac Ferry Landing.

Three distances available so no matter your age or ability we've got an event for you: 2 Mile Family Fun Run/Walk (not timed), 4 Mile Run/Walk, or 8 Mile Run.

Race packets will include a The North Face race sack, a logo'd The North Face wicking t-shirt, a pro bar and many other goodies. The male & female overall winners of the 4 mile and 8 mile runs will be receiving The North Face Ultra Trail Running Shoes!* There will also be some prizes just for fun given away randomly during the Awards.

Event details and schedule: 

Saturday, October 18th, 2014

7:30 - 8:30 am - Race Day Packet Pick Up

9:00 am - 8 Mile Run Start

9:10 am - 4 Mile Run/Walk Start

9:15 - 10:00 am - 2 Mile Run/Walk Start (Non-timed flexible start)

11:00 am - Awards

All courses are on the Lodi Valley Segment of the Ice Age Trail, course maps will be provided in race bags. E-mail if you would like a copy in advance. Parking and restrooms are available at Wayside Park, all distances start and finish there as well. We will be hanging out outside after the races end so please bring warm clothes so you are comfortable!

Please click here to register and for more information.

*If for some reason your size is unavailable we'll get you another comparable shoe.

Importance of Outdoor Recreation

Did you know that this year marks the 50th anniversary of both the Wilderness Act and the Land and Water Conservation Act (signed by President Johnson on September 3, 1964), providing a once-in-a-generation opportunity to celebrate the federal designations that have supported outdoor recreation on our public lands and waters. That's pretty awesome! Thank goodness for people like President Johnson for realizing the importance of such special resources as our land and water.

Fontana Sports Specialties has joined with at least 125 other outdoor industry companies to send industry sign-on letters on both topics to be distributed to all Members of Congress in September 2014. This is made possible through an organization we are a member of called the Outdoor Industry Association. They work very hard with our government to continuously remind them of the importance of our outdoor spaces and resources. Thank you OIA!

We hope you'll take some time to celebrate the 50th anniversary of these important Acts by enjoying the outdoors in your own way! Share it with us on our Facebook page. Get out and play!

Here are some photos of our past and present employees enjoying their favorite outdoor spaces -

Who's Ready for Ski Season?!

Hello fellow ski instructors, patrollers, racers, and ski enthusiasts! Can you believe that we are already talking about Ski Season?! It really is just around the corner and we have a great event coming up that will help you be at your best for ski season.

Who: Presenters - Bill Davis PSIA L3, Matt McGinn PSIA L2. We bring hundreds of hours of inter-mountain clinic and ski college experiences to share. Our goal – improve your skiing and teaching.

What: Power Point guided “Beyond PSIA L3 ski discussion - question and answer session.” Title of presentation Understanding Stance, Separation, Outside Ski, Pressure Management. This is the first hour (Thursday, Aug 28) of a 4- 6 week presentation. We are digging deep to discuss ski equipment, snow conditions, movement patterns from balance that produce predictable cause and effects on ski bases and edges which in return produce sensations. 

Where: Fontana Sports Specialties West location (231 Junction Rd, Madison, WI 53717)

When: Thursday, August 28th, 6:30pm – 8:00pm. If interested in social hour afterward - we will pick a place nearby to regroup for beverages.

Who is invited? Specifically - PSIA members preparing for L2, L3 certification, National Ski Patrollers, Race club members, and anyone (general public) interested in becoming better skiers. So invite and bring friends and family. 

Former PSIA Demo Team member Stu Campbell said: ““The Art of skiing is, ultimately, the search for sensation.” Bring your ski boots with you for some fun interactive participation exercises. You will leave this presentation with a new awareness - feelings related to skiing.

Arrive early - for a Movement analysis power point presentation (do loop) that will be running from 6:15 - 6:30 - "Seventeen critical components of Movement Analysis." At 6:30pm sharp we shift gears and go right into Beyond PSIA L3 - by introducing you to "Rope Thing" which propels us into the presentation.

After Thursday Aug 28th we will take about a month break and resume weekly presentations early in October.

We will eventually work our way into big mountain themes like Fluidity, Attack, Technique, and Control. And work in Alpine Team concepts - a conceptual outline to help ski instructors guide students to understanding.

So…. how do you – stand, and move on your skis?

Think about it, come prepared to discuss if you care to contribute - what in balance and moving on skis means to you.

The idea is to have fun in a lively discussion - you will leave with a new awareness.

Please invite all members of your organization - PSIA, NSP, Racers- coaches. The fundamentals we are covering apply to all good skiers – especially race team members. We hope you'll join us!

Annual Fall Muskie Hunt

Want to catch a big Musky on a pink 11” fly called the Bleeding Flamingo?

Join us in Hayward, WI October 15-18, 2014

Fall is just around the corner and it’s time to start thinking about chasing big toothy fish and casting flies the size of small mammals in the brisk autumn air. I’m hosting the Annual Fall Muskie Hunt in Hayward, WI October 15-18, 2014 for folks fishing 3 days and October 16-18 for those fishing 2 days. As always we’ll be fishing with the great Guides at Hayward Fly Fishing Company and staying with the good folks at the Lumberjack Steak House and lodge. Anyone who’s interested in the trip please contact me as soon as possible because space fills fast. Look forward to fishing with you all.

This is the best opportunity to catch the biggest, meanest, and most legendary fish of the North Woods on fly tackle. We’ll be fishing the Flambeau and Chippewa Rivers near Hayward, Wisconsin-THE MUSKY CAPITOL OF THE WORLD-with the expert guides at Hayward Fly Fishing Company. You’ll get to cast big rods and flies the size of small mammals, float scenic north woods rivers in a drift boat during fall colors, see eagles, and hook into big toothy fish. Because we’re not flying out of the country, the trip doesn’t take too much time or involve price air fares and extensive travel logistics. This is a unique chance for fly anglers to expand their horizons and maybe catch a musky over 40”-anything can happen to anyone at anytime. We’ll be staying at the Lumberjack Steakhouse and Lodge in Hayward which offers comfortable lodging and excellent food.

Trip Costs:

• Option 1: October 16-18: 2 nights lodging, 2 days guided fishing, lunch. $650 Double Occupancy, $1299 Single Occupancy.
• Option 2: October 15-18: 3 nights lodging, 3 days guided fishing, lunch. $850 Double Occupancy, $1699 Single Occupancy.

If anyone wants to stay over on the night of October 18, you may have to find alternate lodging if the Lumberjack is reserved for a wedding party that day. We can arrange guide day options for people with cabins in the Hayward area-ask Craig about guide rates and details.

Who’s in?

Anyone who’s interested in the musky trip please contact:

Craig Amacker

Fly Fishing Manager at Fontana Sports Specialties

(608) 833-9191

Craig@FontanaSports.com

Chance to win a ticket for The North Face Endurance Challenge Wisconsin!

Be sure to visit our Facebook page and like or share the above graphic for your chance to win a ticket for The North Face Endurance Challenge Wisconsin! Odds are even better since we are giving away 2 tickets! The ticket can be used for any of the many endurance challenge events going on that weekend. Visit here for more info on the Endurance Challenge. Good luck!

Events & Clinics - August 2014

NORDIC WALKING CLASS
Monday, August 4th, 2014 at 10:00 am
Westside Location - 231 Junction Rd., Madison, WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

NORDIC WALKABOUT
Tuesday, August 5th, 2014 at 9:00 am
Cherokee Marsh - Meet at the parking lot at the end of the gravel road at 6098 N. Sherman Ave., Madison
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

KAYAKING 101 COURSE
Tuesday, August 5th, 2014 at 5:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Join us for a 45 minute class that will cover all the basics you need to get out and enjoy the beautiful waters in Madison and beyond. Participants will learn basic paddle strokes, launch techniques, and important safety tips. Expect 15-20 minutes on land and the rest of the class will be on the water. Pre-registration required. $30 cost (includes boat). Contact Crystal at 608.662.9711 to reserve your space.

KAYAKING DEMO
Tuesday, August 5th, 2014 at 6:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Come and try before you buy! Test different kayaks to make sure you get the perfect one for you. Pre-registration required. $20 cost that can be put toward the purchase of a boat. Contact Crystal at 608.662.9711 to reserve your space.

DISC GOLF BASICS
Tuesday, August 12th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Interested in getting into Disc Golfing or wondering what all the buzz is about? We will cover how disc golf works, the best places to go around Madison, and how to best get into this sport. This is a free event.

COMPREHENSIVE INTRODUCTION TO KAYAKING with ACA Certified Instructor
Sunday, August 17th, 2014 at 9:00 am - 12:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Join ACA Certified instructor Crystal Neely for a comprehensive Introduction to Kayaking. This class is aimed at teaching beginners all the skills they will need to feel confident in their ability and safety while on the water. We will cover equipment, launching, paddle strokes and maneuvering, and basic rescues. This is a 3 hour course, expect the first hour to be on land and the rest on water. Space is limited, for more information or to sign up Contact Crystal at 608-662-9711. Cost $75 (includes boat, paddle, and PFD.)

KAYAKING 101 COURSE
Wednesday, August 20th, 2014 at 5:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Join us for a 45 minute class that will cover all the basics you need to get out and enjoy the beautiful waters in Madison and beyond. Participants will learn basic paddle strokes, launch techniques, and important safety tips. Expect 15-20 minutes on land and the rest of the class will be on the water. Pre-registration required. $30 cost (includes boat). Contact Crystal at 608.662.9711 to reserve your space.

KAYAKING DEMO
Wednesday, August 20th, 2014 at 6:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Come and try before you buy! Test different kayaks to make sure you get the perfect one for you. Pre-registration required. $20 cost that can be put toward the purchase of a boat. Contact Crystal at 608.662.9711 to reserve your space.

NORDIC WALKABOUT
Tuesday, August 26th, 2014 at 9:00 am
Token Creek County Park, Deforest, WI - Use 6200 Highway 51 entrance. Meet at the first shelter (on right).
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

NORDIC WALKING CLASS
Wednesday, August 27th, 2014 at 10:00 am
Westside Location - 231 Junction Rd., Madison, WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

Visit FONTANA SPORTS EVENTS PAGE for additional events information.

Dean Karnazes will be here this Thursday!

Don't miss this rare opportunity to meet the Ultramarathoner Dean Karnazes at our west-side location this Thursday, July 31st at 6:30 pm! He will be doing a 5K Fun Run leaving from the store that everyone is welcome to join in on and then doing a poster signing and Q&A session. If you don't want to do the run just hang around the shop until he gets back.  More info about the event can be found here. We hope to see you!

Wedding Season!

Recently we had a customer ask us for some suggestions for wedding gifts for some friends who are "kind of" outdoorsy. It didn't take us long to come up with some suggestions. We have wedding gifts for people that don't even consider themselves outdoorsy! You could go about 1,000 ways for answers here in the shop, but here are a few ideas that we know most couples would be thrilled to receive.

The gift that we sell the most of as a wedding gift - Eagle Nest Outfitters Double Nest Hammock -

Something we think makes perfect since for a couple - The Kelty Love Seat -

Are they from WI? We have some sweet shirts!

- The Wisconsin Native Shirts -

- Drink Wisconsinbly Shirts -
- Locally Grown Shirts -

Our favorite bottles ever – they look good, do not sweat and keep things cold or hot for hours! - Klean Kanteen Insulated Wide Mouth Bottles -

Are they going on a honeymoon somewhere tropical? Snorkel kits make great gifts, are pretty packable and then they don't have to put their mouths on rental gear.


This photo is of one of our past employees, Christina, on her wedding day. She stopped by the downtown shop before her reception at the Overture Center across the street. Also pictured from left Michael, Adam and Meghan. Beautiful photo and wonderful folks!

Maxwell Street Days is this weekend!

Don't miss our biggest Downtown sale of the year! We've got so much awesome stuff from all the great brands we carry that you don't want to skip this one! If you get the chance to stop down sometime this week beforehand we have quite a few of the deals out already. Many more will be out for the weekend, but what we've already put out is some pretty sweet stuff. Lots of apparel from The North Face, Columbia Sportswear, Patagonia, Mountain Hardwear and more. So many boxes of socks from Smartwool, Wigwam, and Point6. Plus, tons of great gear for you gear heads out there from The North Face, Osprey, Timbuk2 and more. Did we mention footwear? So much footwear! We just got in some great stuff from Chaco. The weather is looking great so far for the weekend which we are pretty stoked about. Come see us! Get some good deals and say hi!

MANY DEALS AVAILABLE ONLINE!! 

Visit FontanaSports.com

Don't Miss Out on Your Chance to Run with the Ultramarathon Man himself, Dean Karnazes!

We hope you'll join us for a rare opportunity to meet the exceptional ultra-marathon runner, Dean Karnazes at our westside location on July 31st! He'll be leading a 5K Fun Run and then you'll have the opportunity to chat with him, get pictures taken and a poster signed. It's going to be a great evening! No worries if you don't want to do the run. Join us after for the poster signing.

Dean joined us a few years ago at our downtown location for our Summit Speaker Series event and let us tell you that he is a really interesting, kind man who we can all learn from and be inspired by. Please let us know if you have any questions and we hope to see you!

The Summer of Kayaking!

There's always plenty going on here at Fontana Sports, but we wanted to make sure everyone knows about the great kayaking courses we are offering this summer. We've got everything you need so you can feel good about making your kayak purchasing decision as well as being ready to go and feeling safe on the water. Please join us!

July 8^th, 23^rd
August 5^th, 20^th
Sept 2^nd, 17^th

KAYAK DEMO at 5 PM

Marshall Park, 2101 Allen Boulevard, Middleton

Come and try before you buy! Test different kayaks to make sure you get the perfect one for you. Pre-registration required. $20 cost that can be put toward the purchase of a boat. Contact Crystal at 608.662.9711 to reserve your space.

KAYAKING 101 COURSE at 6 PM

Marshall Park, 2101 Allen Boulevard, Middleton

Join us for a 45 minute class that will cover all the basics you need to get out and enjoy the beautiful waters in Madison and beyond. Participants will learn basic paddle strokes, launch techniques, and important safety tips. Expect 15-20 minutes on land and the rest of the class will be on the water. Pre-registration required. $30 cost (includes boat). Contact Crystal at 608.662.9711 to reserve your space.

July 27^th

August 17^th

September 7^th

COMPREHENSIVE INTRODUCTION TO KAYAKING with ACA Certified Instructor Crystal Neely at 9 AM – 12 PM 

Marshall Park, 2101 Allen Boulevard, Middleton

This class is aimed at teaching beginners all the skills they will need to feel confident in their ability and safety while on the water. We will cover equipment, launching, paddle strokes and maneuvering, and basic rescues. This is a 3 hour course, expect the first hour to be on land and the rest on water. Space is limited, for more information or to sign up Contact Crystal at 608-662-9711. Cost $75 (includes boat, paddle, and PFD.)

Visit FONTANA SPORTS EVENTS PAGE for additional events information.

Protect Yourself, Before You Wreck Yourself!

Check out this Fontana Sports mention from NBC 15 about dealing with bugs this holiday weekend! We've got everything you need to be well protected and able to enjoy your 4th of July weekend no matter what's thrown at you. We will be open at both locations tomorrow from 11 AM - 7 PM. Have a safe and happy 4th of July everyone!

Events & Clinics - July 2014

KAYAKING 101 COURSE
Tuesday, July 8th, 2014 at 5:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Join us for a 45 minute class that will cover all the basics you need to get out and enjoy the beautiful waters in Madison and beyond. Participants will learn basic paddle strokes, launch techniques, and important safety tips. Expect 15-20 minutes on land and the rest of the class will be on the water. Pre-registration required. $30 cost (includes boat). Contact Crystal at 608.662.9711 to reserve your space.

KAYAKING DEMO
Tuesday, July 8th, 2014 at 6:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Come and try before you buy! Test different kayaks to make sure you get the perfect one for you. Pre-registration required. $20 cost that can be put toward the purchase of a boat. Contact Crystal at 608.662.9711 to reserve your space.

FAMILY CAMPING BASICS
Tuesday, July 9th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Family camping is a fun and affordable way to take a vacation. Not sure how to get started? Learn what you need to make family camping enjoyable and easy. We will cover the basics including: how to be warm, dry and comfortable, gear and equipment necessities, ideas for fun activities and great local areas to give a try. No experience necessary! This is a free event.

PADDLING BASICS
Tuesday, July 15th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
Before you head out on the water, be sure to learn the paddling basics. This class offers you an overview of info on Kayaks & Stand-up Paddleboards. Our expert staff will cover Equipment, Apparel, Trip Planning and Transportation. This class is free.

Informational Meeting - 2nd Annual EXTREME HIKE
Thursday, July 16th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
Mark your calendars for a one-day, pledge-based 30 mile, fully supported hike on the Ice Age National Trail, Northern Kettle Moraine Forest benefiting the Cystic Fibrosis Foundation on Saturday, September 27, 2014. During the Information Meeting on July 16th learn about Xtreme Hike, training and trail, participation and volunteer opportunities. Fontana Sports will present about proper gear for hiking and training.

MAXWELL STREET DAYS
Friday, July 18th, 2014 at 8:00 am - 6:00 pm
Saturday, July 19th, 2014 at 8:00 am - 6:00 pm
Sunday, July 20th, 2014 at 10:00 am - 5:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
Maxwell Street Days are the greatest shopping days of the year in Madison! Enjoy three days of amazing shopping bargains and fabulous food, up and down State Street. Join Fontana Sports for some of our biggest deals of the year! www.MaxwellStreetDays.org

NORDIC WALKABOUT
Tuesday, July 22nd, 2014 at 9:00 am
Lake Farm Park – Meet at the Lussier Family Heritage Center at 3101 Lake Farm Road, Madison (parking lot on the left coming from Beltline)
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

NORDIC WALKING CLASS
Wednesday, July 23rd, 2014 at 10:00 am
Westside Location - 231 Junction Rd., Madison, WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

KAYAKING 101 COURSE
Wednesday, July 23rd, 2014 at 5:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Join us for a 45 minute class that will cover all the basics you need to get out and enjoy the beautiful waters in Madison and beyond. Participants will learn basic paddle strokes, launch techniques, and important safety tips. Expect 15-20 minutes on land and the rest of the class will be on the water. Pre-registration required. $30 cost (includes boat). Contact Crystal at 608.662.9711 to reserve your space.

KAYAKING DEMO
Wednesday, July 23rd, 2014 at 6:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Come and try before you buy! Test different kayaks to make sure you get the perfect one for you. Pre-registration required. $20 cost that can be put toward the purchase of a boat. Contact Crystal at 608.662.9711 to reserve your space.

COMPREHENSIVE INTRODUCTION TO KAYAKING with ACA Certified Instructor
Sunday, July 27th, 2014 at 9:00 am - 12:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
This class is aimed at teaching beginners all the skills they will need to feel confident in their ability and safety while on the water. We will cover equipment, launching, paddle strokes and maneuvering, and basic rescues. This is a 3 hour course, expect the first hour to be on land and the rest on water. Space is limited, for more information or to sign up Contact Crystal at 608-662-9711. Cost $75 (includes boat, paddle, and PFD.)

CAMP COOKING BASICS
Tuesday, July 29th, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
With years of experience to share, we'd like to help you learn how to create easy and fun meals for eating outside. We will cover the basics including: what to bring, gear and equipment necessities, ideas for fun meals and desserts and how to make the most of cooking in the outdoors. No experience necessary! This is a free event.

RUN WITH ULTRAMARATHON MAN, DEAN KARNAZES
Thursday, July 31st, 2014 at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Ultramarathon Man Dean Karnazes will be in town Thursday, July 31st to promote The North Face Endurance Challenge – Wisconsin event taking place this September 13-14 at Kettle Moraine State Park. Join Fontana, Dean and The North Face team for a fun run, inspiration, refreshments and poster signing.
Don’t miss this chance to meet the Ultramarathon Man – and get 20% off.
Along with an autographed poster from the Ultramarathon Man himself, Dean Karnazes, you can use the following discount code to get 20% off The North Face Endurance Challenge – Wisconsin. Even if you are unable to attend this event – but do want to race, you can still use the following code to receive 20% off of your registration, courtesy of Fontana Sports.

Event Website: Endurance Challenge Series

Registration Page: ECS Wisconsin Registration

20% off Code: ECSWIDEAL193 (case sensitive)

Visit FONTANA SPORTS EVENTS PAGE for additional events information.

Win a Patagonia Atom Bag!

Visit our Facebook Page, like us and share this photo (the one on our page) for your chance to win a Patagonia Atom Bag! Only going through July 31st so get entered soon. Good luck!