Wednesday, June 05, 2013

Frendly Gathering


Burton Snowboards is presenting the 3rd annual The Frendly Gathering, taking place at Timber Ridge in Windham, VT on June 28th & 29th. The goal for the three days is to gather the Frendly community to share the environment that consists of music, camping, inspiration, reunion and Frendship. Started by Danny Davis Professional Snowboarder & Jack Mitrani of the Frends Vision Crew. The passion for the ‘Frendly Gathering’ comes from growing up within the very inclusive community that snowboarding represents. With the venue’s capacity set at 3000 people, attendees can be guaranteed an intimate experience, short lines, and becoming a part of one single Frendly family. Music, workshops, and activities serve as catalysts to ensure a true bonding experience and to leave people inspired and motivated to carry our motto, “there is no I in Frends.”

The grassroots music festival will bring an incredible line-up of bands & DJs to the beautiful Green Mountains of southern Vermont. GET YOUR TIX'S NOW at www.frendlygathering.com or enter for a chance to win the trip to Vermont for you and a Frend: http://bit.ly/frendlycontest

Monday, June 03, 2013

XTREME HIKE with Fontana Sports and the Cystic Fibrosis Foundation

Get excited! There is a really cool event coming to Wisconsin this year and Fontana Sports is helping to get this great cause going! The Wisconsin Chapter of the Cystic Fibrosis Foundation will be hosting the 1st Annual XTREME HIKE (XH) on Saturday, October 5, 2013. This is a one-day, 30 mile, fully supported hike on the Ice Age National Trail. XH is an event that challenges people to test their fitness ability and endurance during a one-day hike. The hike is inspiring people across the U.S. to hike until a cure is found. Learn more about the event by joining us for an informal meeting at our Westside location (231 Junction Road, Madison, WI 53717) on Thursday, June 13th, 2013 at 6:30pm - 7:30pm or visit http://madison.cff.org/XtremeHike. We will also be giving a Long Distance Hiking Clinic during the informational meeting, which should come in handy! We hope you'll join us and support this great cause while doing something awesome outside!

10 Steps To Great Camping

10 steps to make your camping dream a reality.

STEP 1
Decide on a destination - Wisconsin has many great state and county parks. Devil's Lake State Park near Baraboo is one example. Research campgrounds, site availability, recreation opportunities, etc. Do the sites have the facilities your family needs - showers, restrooms? Most important is to pick a place the whole family will enjoy. Note that a sticker is required for entry to all Wisconsin state parks; they cost $25 for an annual pass or $7 for a day pass.

STEP 2
Purchase a tent - There are a number of tents on the market in many sizes, anywhere from solo tents to larger 12-person models. Make your decision based on how many people are going to sleep in the tent. If you're camping near your vehicle, weight isn't an issue. If you decide to go backpacking on a trail, the lighter the tent the better. Prices range from about $40 for a simple two-person tent to $600 for a four-season expedition tent. Average cost is roughly $70 to $250.

STEP 3
Choose sleeping bags - Sleeping bag prices usually are based on the equipment's temperature rating - from minus-20 degrees ($100-$400) to plus-50 degrees ($40-$200). When camping in summer, choose a bag that is rated for a warmer temperature. Remember that you want to be comfortable and not overheated. Everyone sleeps differently, so take that into consideration when buying for the family. The kids might need a colder-rated bag for when the temperature drops at night. Earlier-season camping can be tricky because the temperatures can vary drastically, so check the weather before you go.

STEP 4
Bring proper clothing and footwear - Remember that the weather influences your camping experience, so to get the most out of your time outdoors, be prepared. Bring clothes for any type of temperature. Rain jackets and pants ($25-$200) or rain ponchos (starting at $5) are good to have so you can enjoy the trip even in the rain. If you plan to do a lot of hiking, boots are a good thing to consider. And pack sandals if you'll be chillin' at the beach.

STEP 5
Put together your food supply - If you're car camping, load up the cooler with family favorites. Keep it simple, because the easier the meal is, the easier it is to clean up and the less waste you have to worry about. For shorter trips, perishable items are great, but for longer trips, non-perishable or dehydrated foods work well. Look into dehydrated meals ($3-$7); they are quick and easy and actually taste pretty good. When away from home, snacks and desserts are always a nice treat to comfort homesick kids. S'mores are always a camp favorite around the fire.

STEP 6
Decide how you want to cook meals - If something needs heat to make it work, there's the stove or the fire. Do you want to try to cook over an open flame, or invest in a camping stove for ease and convenience? It's possible to do a bit of both. Building a fire is a fun experience as long as wood is available. A fire also helps when roasting hot dogs or marshmallows. Buying wood ahead of time is a good idea, in case wood is not available at your camp site. But note that because of concerns about the spread of gypsy moths, ash borers and other invasive species, if camping at a Wisconsin state park, the wood must be from within a 50-mile radius and can't come from out of state. Using a stove works well for meals that require boiling water, or for frying foods. Stoves are also handy when the weather is bad and firewood is wet. Camping stoves range in size and in price. Larger gas stoves cost around $40-$80. With these, you can usually bring cookware from home. Smaller backpacking stoves work great, too ($10-$140). They are lightweight and easy to use. Smaller stoves also usually require smaller cook sets ($10-$60) for easy use and less bulk.

STEP 7
Think about water - Does the place you're staying have available water? Almost every park will have running water, but if you decide to hike into the backcountry, you'll need to find your own source. For car camping, bring a large jug to contain water ($5-$20). It can be used for drinking, and also helps with cooking and cleaning. When in the backcountry, a water filter ($70) is great to have, or use Iodine tablets ($10), which make water safe to drink. Always check with the park about facilities and access to water.

STEP 8
Accessorize - It's good to have some handy accessories along during a camping trip. You'll want a lantern for light in your campsite at night ($10-$30), as well as flashlights ($6) or headlamps ($20). Always bring a knife or a handy tool set; a Swiss Army knife is great ($10-$30). Don't forget the camera, either, as camping can be the best time to get great shots of wildlife and fun family memories. Binoculars ($20-$500) are always nice to have along on any outdoor trip. Pack sunblock that is at least SPF30; it's never pleasant to get sunburned. And bring bug spray - no matter where you are, the insects will bite. As for wildlife, most places in Wisconsin are safe, but if traveling to the northern part of the state, be wary of black bears and other creatures, and plan accordingly.

STEP 9
Plan activities - While camping, it can be fun to spice up a trip with some sort of game or activity. If hiking, bring a bird field guide ($12) and try to identify what you see. If the weather is bad, having board games or card games can save everyone's spirits.

STEP 10
And finally, remember... just have fun!

For more great Fontana Sports expert tips and advise visit: http://www.fontanasports.com/misc_content/expert-tips


Fontana Sports June 2013 Events & Clinics

CHOOSING & FITTING THE RIGHT BACKPACK
Wednesday, June 5th, 2013 at 6:00pm
Downtown Location - 216 Henry St., Madison WI
Join us for an intro course on how to properly choose, fit and pack your backpack in preparation for your next adventure. Come and learn how to get started – no experience necessary! This is a free event.

TROUT UNIVERSITY
Saturday, June 8th, 2013
Westside Location (231 Junction Rd. Madison WI) & Black Earth Creek Campus
This school is designed to teach a novice angler how to catch a trout on a fly in our Black Earth Creek Campus classroom. We cover casting, knots, equipment selection, entomology, stream reading, and fishing techniques. We even go fishing. Some equipment provided. Wisconsin Fishing License and Inland Trout Stamp Required. $150 / Day / 1 Person. Contact Craig Amacker at 608.662.9710 for more information and to reserve your space.

NORDIC WALKABOUT
Monday, June 10th, 2013 at 9:00am
Governor Nelson State Park - Meet at the park entrance parking lot (2 miles west of State Hwy 113) at 5140 Cty Hwy M, Waunakee
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

NORDIC WALKING CLASS
Tuesday, June 11th, 2013 at 9:30am
Westside Location - 231 Junction Rd., Madison WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

XTREME HIKE - The Informational Meeting
Thursday, June 13th, 2013 at 6:30pm - 7:30pm
Westside Location - 231 Junction Rd., Madison WI
The Wisconsin Chapter of the Cystic Fibrosis Foundation will be hosting the 1st Annual XTREME HIKE (XH) on Saturday, October 5, 2013. This is a one-day, 30 mile, fully supported hike on the Ice Age National Trail. XH is an event that challenges people to test their fitness ability and endurance during a one-day hike. The hike is fully supported and is inspiring people across the U.S. to hike until a cure is found. Learn more about the event by joining us for an informal meeting at Fontana Sports or visit http://madison.cff.org/XtremeHike. View printable event flyers: Meeting at Fontana Sports, Trail Description

DISC GOLF 101
Tuesday, June 18th, 2013 at 6:00pm
Downtown Location - 216 Henry St., Madison WI
Interested in getting into Disc Golfing or wondering what all the buzz is about? We will cover how disc golf works, the best places to go around Madison, and how to best get into this sport. This is a free event.

SUMMER SOLSTICE STROLL
Thursday, June 20th, 2013 at 5:00pm- 8:00pm
Downtown Madison WI
Most of State Street & Fontana Sports Downtown Location – 216 North Henry Street, Madison, WI, 53703, 608.257.5043 Stop by Fontana Sports to get your picture taken with Ice Age Trail’s Monty the Mammoth. Afterwards try your hand at disc golf in an attempt to win a free prize! We’ll also be offering 20% off all our products with lights (headlamps, lanterns, etc.) in celebration of the solstice!

TROUT UNIVERSITY
Sunday, June 23rd, 2013
Westside Location (231 Junction Rd. Madison WI) & Black Earth Creek Campus
This school is designed to teach a novice angler how to catch a trout on a fly in our Black Earth Creek Campus classroom. We cover casting, knots, equipment selection, entomology, stream reading, and fishing techniques. We even go fishing. Some equipment provided. Wisconsin Fishing License and Inland Trout Stamp Required. $150 / Day / 1 Person. Contact Craig Amacker at 608.662.9710 for more information and to reserve your space.

NORDIC WALKING CLASS
Tuesday, June 25th, 2013 at 6:00pm
Downtown Location - 216 Henry St., Madison WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

NORDIC WALKABOUT
Wednesday, June 26th, 2013 at 9:00am
Pheasant Branch Conservancy – Meet at County Lot (3rd parking lot on right coming from Century Ave.) on Pheasant Branch Rd., Middleton
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

Visit Fontana Sports Events page: http://www.fontanasports.com/misc_content/events

Thursday, May 30, 2013

JOIN US!

Join us this Saturday for Cars on State, Cows on the Concourse and the Downtown Farmer's Market! There's always plenty going on near our Downtown location in Madison, WI. We're hoping for nice, sunny weather and a good turn out! Don't forget Ride The Drive is happening this Sunday too! Here's some more info about the events:

http://www.carsonstate.com/
http://www.cowsontheconcourse.org/
http://www.dcfm.org/
http://www.cityofmadison.com/parks/ridethedrive/

We hope you'll stop by and say hello on your visit Downtown! :)

Monday, May 20, 2013

It's that time again - Morel Season!

It's morel time again here in Wisconsin! The Hutchinson's, (Fontana Sports owners) had great success yesterday hunting the countryside of Sauk County. Look at all those morels! We hope you get out and have some good luck hunting as well. We suggest dead Elm Tree stumps on hillsides as a good starting point! :)

Monday, April 08, 2013

Black Earth Creek Trout Shocking


Tuesday, April 2, 2013 the Wisconsin DNR conducted shocking on Black Earth Creek.  These pictures were taken near South Valley Road between Cross Plains and Black Earth by Fontana Sports President and Fly Fishing Addict, John Hutchinson.  The shocking is done to get a size count and density count of fish.  The results look like a medium density of rainbow and brown trout for 2013!  Hopefully the water levels will hold after a long runoff!

Friday, March 29, 2013

Fontana Sports April 2013 Clinics

Hey there Fontana Friends,
I hope you are ready to join me as we meet and greet the Spring time with our Nordic poles and determination to get out there and hike! Please read and let Elizabeth know if you can join me. This is also a great time to sign up for an  introduction class again,if you feel rusty, and/or invite family, friends and interested parties to join me for a free class to introduce them to Nordic Walking, on April 9th at our Westside location.
There are also some other great clinics being offered this April at both locations that may peak your interest and help you make the most of another great Wisconsin spring and summer.

See you soon!

Judith Hutchinson V.P. Fontana Sports Specialties


FONTANA SPORTS APRIL 2013 CLINICS

Nordic Walking Intro Course
Tuesday, April 9th, 2013 at 9:30am
Westside Location - 231 Junction Rd., Madison WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Depending on the weather, we’ll walk inside or outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

Nordic Walkabout
Tuesday, April 16th at 9 am
Pheasant Branch Conservancy – Meet at County Lot (3rd parking lot on right coming from Century Ave.) on Pheasant Branch Rd., Middleton
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

The Coolest Backcountry Campsites on the North Country Trail in Minnesota
Thursday, April 18th at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI Join us as we welcome Eagle Scout Todd McMahon to share his experiences hiking over 550 miles on the North Country Trail in Minnesota. He’ll be sharing the best campsites he’s found along the way as well as tips and gear advice. We hope to see you!

Packing for your next Boundary Water Trek
Monday, April 22nd at 6:30 pm
Westside Location - 231 Junction Rd., Madison WI
In this instructional clinic, we will discuss the gear and supplies necessary to make your next Boundary Water trip more fun and less work, without compromising your safety or comfort in camp.

Nordic Walking Intro Course
Tuesday, April 23rd, 2013 at 9:30am
Downtown Location - 216 N. Henry St., Madison WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Depending on the weather, we’ll walk inside or outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

Boot Fitting 101
Wednesday, April 24th at 6 pm
Downtown Location - 216 N. Henry St., Madison WI Join us as we teach you how to properly choose and fit your hiking boots. Finding the right pair of hiking boots can make all the difference in enjoying your next adventure. We’ll also give tips on accessories that make your feet more comfortable. Your feet will thank you for attending!

Fly Casting Class
Saturday, April 27th, 2013 at 9:00am- 11:30am
Lakeview Park in Middleton WI
Teaching basic fly casting fundamentals to beginners and and advanced techniques to experienced anglers. Our classroom at Lakeview Park in Middleton WI provides a unique setting for both dry land and on water casting instruction.Classes are taught by a Federation of Fly Fishers Certified Fly CastingInstructor, and both beginning and distance casting classes are offered. Equipment provided. $55/1 Person. Contact Craig Amacker at 608.662.9710 for more information and to reserve your space.

Visit Fontana Sports Events page: http://www.fontanasports.com/misc_content/events

Friday, March 15, 2013

Happy St. Patrick's Day from Fontana Sports!


John and Judith Hutchinson, Owners of Fontana Sports, are feeling the St. Patrick's Day spirit! They want to wish everyone a safe and fun St. Patrick's day weekend. They're all for wearing green this weekend and getting some good Irish food and drink from somewhere local, we hope you are too!

Tuesday, March 12, 2013

Launch Party at Fontana Sports!

University of Wisconsin Press - Publishing for Wisconsin, Publishing for the World since 1936
Join Kevin Searock for the launch of his
new book,
Troutsmith!

WHEN: Thursday, March 28 at 4:00PM
231 Junction Road, Madison, WI

Kevin Searock transports readers to the waterside as he
explores the timeless relationship between the outdoors
and the sport of fishing.

Whether standing in a quiet Wisconsin creek, by a high-country
lake in Wyoming, or on the grassy margins of England’s hallowed
chalkstreams, Kevin Searock believes anglers are driven by a
vision: “There are things on this good Earth that only the angler
sees, and one of them is the breathless beauty of a trout
emerging from a river.” Here, in this evocative collection of fishing
essays, he takes readers under the surface of this ancient sport,
casting a spell of water-magic. Although trout are central to many
of the stories, bluegills, bass, and other warm-water fish also
grace these pages.

“We all, if we are lucky, find ways of loving the world. Fishing
is how Kevin Searock loves the world. These essays, like all
good love stories, are windows into a strange and obsessive
heart. Searock’s fishing illuminates our land and waters and the
nature and mystery of how we love. "
~David Allan Cates, author of Freeman Walker



Kevin Searock is an avid fisherman, photographer,
and outdoors writer whose articles have appeared
in Gray’s Sporting Journal, Midwest Fly Fishing,
Wisconsin Outdoor Journal,
and Wisconsin Trails.
He lives in Baraboo, Wisconsin,and teaches
advanced placement biology and chemistry at
Portage High School.

For review copies of this book, photos, or more information:
Elena Spagnolie, Publicity Manager
publicity@uwpress.wisc.edu
Phone: 608-263-0734, Fax: 608-263-1132

For individual orders:

Purchase from your favorite bookseller or directly from the
University of Wisconsin Press using the links above
The University of Wisconsin Press
1930 Monroe St. 3rd Floor
Madison Wisconsin 53711-2059 U.S.A.
Contact Us
The University of Wisconsin Madison

Friday, March 08, 2013

Paddle Fest, March 8 - 10, 2013


I wanted to make sure to everyone knows about Paddle Fest this weekend! Great deals and tons of new spring/summer products in! I can almost feel the warmth of the sun while kayaking in Wisconsin in late July... even though that seems a ways off, it will be here before we know it! So be sure to take advantage of the great deals this weekend. Deals are offered at both locations, but our wonderful Manufacturer Reps will only be at our Westside location. We hope to see you!



Wednesday, February 27, 2013

6th Annual Wild & Scenic Film Festival

Hi Friends,

I'm taking a quick minute to invite you to join us, John, Elizabeth and I, with Fontana Sports Specialties, for a special night. We, Fontana Sports, have sponsored this annual  film fest for years because we feel it's important to bring this event to Madison. Each year the attendance is good and the event receives lots of positive spin off conversations and actions as a result of the program.

There are 14  short films, the winners of international film contests. Some will be animations, others will take you all over the world. It's informative, exciting, beautiful photography, and thought provoking! Much will be informative of ways we can make a difference just by being aware when the subjects of climate, locations, and scientific topics arise. Please join us.

At a time when money is short, sales soft, and seasons unpredictable, John and I still choose to spend $1,000.00 to bring this to our community. Together, we must be aware, active, and this is our way to help inform and support these efforts. ALL Proceeds go to River Alliance of Wisconsin. A ticket can be purchased at either Fontana Sports, the Barrymore Theatre, or Frugal Muse Bookstore.

Thank you, and I hope you can join us. It’s a special night during the intermission there is beer, wine or soda available, as well as popcorn, while we meet and catch up, as well as discuss the films.


Judith Hutchinson
Fontana Sports Specialties V.P.

There will be a drawing for a $50.00 Fontana Sports Specialties Gift Card during intermission. Good luck to all who attend

For more information about this event, please visit: http://www.wisconsinrivers.org/events/wild-and-scenic

Thursday, December 27, 2012

THE BEST FRIENDS TO MAKE!

We at Fontana Sports are thrilled that you’re getting into downhill skiing, cross country skiing, snowboarding, and/or snowshoeing. The place to go before you go is your local shop and we are it! We can show you the latest tech, fit you for boots and skis or a snowboard, or just answer your general questions! The best friends to make when you’re getting started on the hill are those at your local ski shop. We’ll get you set up, refer you to local clubs, get you outfitted at the best prices and best prep you for your formidable days on the mountain. Stop by and see us first! :)

Thursday, December 20, 2012

We're OPEN today at both locations!

Good morning! Well, the buses may not be going today and the schools and malls may be closed, but we wanted to let you know that both Fontana Sports locations are OPEN today & ready to get you out & playing in this beautiful snow! We've got the skis, snowboards, snowshoes & sleds you need, plus the apparel & footwear to keep you warm & dry. Come see us & let's celebrate Madison finally getting some real snow! We're open regular hours at both locations. Feel free to give us a call if you have any questions before you head out - West 608.833.9191 or Downtown 608.257.5043. Have a great SNOW DAY!

Thursday, December 13, 2012

Accessory Trees!


On Sunday, Dec. 9th, John & Judith Hutchinson, Owners of Fontana Sports Specialties donated 72 pairs of gloves to their church, First United Methodist Church in Madison for the homeless and less fortunate. They have been donating hats, gloves and mittens, plus any thing else they can come up with or that's needed, to this organization as well as many others, for decades. They feel particularly called to help those that need assistance and feel blessed that Fontana helps them to be able to do this. Happy Holidays!

Friday, December 07, 2012

Holiday Extravaganza Sale!


Hurry in for the Holiday Extravaganza Sale at Fontana Sports before Santa’s elves clean us out! Now through Christmas Eve, we’re discounting things all over the store so you can score great deals for everyone on your list. Save on outerwear, accessories, footwear, skis, snowboards, snowshoes and more! Buy 3 pairs of SmartWool, Wigwam, Point6 or Icebreaker socks and get the 4th pair FREE! Happy Holidays from Fontana Sports!

Monday, December 03, 2012

Ski & Snowboard Spa Day!

Your skis are chattery. Your snowboard is sluggish. You know what that means… ski and snowboard spa day! Bring your sticks in to Fontana Sports for a wax and a tune-up and take ‘em home happy. For just $45 we’ll detune the edges, coat your skis or board with the appropriate wax for your upcoming adventure, and tighten and adjust your bindings. Your ride will feel safer, smoother and up to speed. No need to make an appointment, just bring in your gear and we’ll have it ready for you in a few days. Stop by either of our Madison locations, downtown or west.

Friday, November 30, 2012

Ski and Snowboard Resale!

Sunday, October 28th, Fontana led the charge to Tyrol Basin’s Ski and Snowboard Resale! The day was beautiful. Frost covered pine trees, fresh man-made snow for the snowboarders and skiers, blue skies, and 15% of sales went to support Tyrol Basin’s National Ski Patrol!


The huge canopies sheltered the truck loads of colorful downhill and x-country skis, snowboards, boots, poles, and bindings. Another station was set up with underwear, ski coats, sweaters, and ski pants, while the porch was lined with adult and children’s ski helmets. Inside the tables were filled with ski accessories: goggles, gloves, mittens, and hats, to mention a few of the items.


Fontana Sport Specialties supports Madison’s communities, the  ski patrol, and the family friendly Tyrol Basin with knowledge, great winter products, and friendly service.

Watch for future Fontana events!


Judith J. Hutchinson
Vice President, Fontana Sports Specialties

Friday, November 02, 2012

Warren Miller - Flow State


Last week we sponsored the premiere of Warren Miller’s 2012 film Flow State. Fontana Sports has been sponsoring this film coming to Madison for as long as I can remember, which is 15+ years. We all look forward to the event because we know when we walk towards the Barrymore Theatre’s front doors we will see a line of people waiting outside, usually in the cold, for their tickets and they don’t mind… they can’t wait to see what Warren Miller’s new film will be this year. Once inside the front doors there are hundreds of people happy to be in the presence of other fellow snow lovers. You can feel that everyone’s been waiting to start the winter off by seeing the new Warren Miller film celebrating what we all love the most – fresh white snow powder!

People mingle, grab a beer and check out what the vendors have brought to hand out and give away this year. Lots of Midwest ski hills(Lutsen Mountains, Granite Peak, Indianhead) are there as well as some national sponsors and our booth of course. We had some great stuff to hand out this year, my favorite being the Salomon Magic Eight balls. When the shows about to start everyone grabs their seats with a beer and maybe some popcorn, but definitely with a smile. The MC gets everyone pumped up about the coming winter, the huge drawing during intermission and the sweet film that’s in store. And then it begins! The films always have a way of drawing you in with the beautiful camera work, incredible athletes and the sick tunes. When you walk out after the film, you can feel everyone is hoping there will be snow waiting for us outside the Barrymore’s front doors. In some past years there actually has been! If you didn’t get to make the premiere this year, we hope you’ll join us next year and then we know you’ll be hooked, just like we are!

Wednesday, September 12, 2012

Nordic Walking


Nordic walking, simply put, is walking with specially designed poles. It engages the upper body and core as well as the legs when walking for a more comprehensive workout.  Nordic walking can increase the number of calories burned over the same amount of time by up to 46% compared to walking without poles. It is a great way to enjoy the outdoors and get fit. So why wouldn't you want to try it?
Fontana Sports is offering FREE Nordic Walking classes and "Nordic Walkabouts" for people who have taken the class.


NORDIC WALKING INTRO CLASS

Judith Hutchinson, trained Leki Instructor, will show you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to sign up. This is a free event.

Wednesday, September 19th, 6:00 pm - Downtown Store
Tuesday, October 2nd, 9:00 am - West-side Store
Thursday, October 18th, 6:00 pm - Downtown Store

NORDIC WALKABOUT

Once you've taken the Nordic Walking Intro Course, you can meet for a real Nordic walk! Join Judith, for a total-body workout and pleasant Nordic walk. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel and/or trails. Leki Nordic Walking poles will be provided if needed for $5.00. Space is limited. Contact Elizabeth at 608.662.9706 to sign up.

Wednesday, September 12th at 6:00pm - Token Creek County Park, Deforest, WI
Use 6200 Highway 51 entrance. Meet at the first shelter (on right)

Thursday, September 20th at 9:00am - Picnic Point, Madison, WI
Park and meet at Lot 129 at the stone wall entrance to Picnic Point

Tuesday, October 2nd, at 6:00pm - Pheasant Branch Conservancy, Middleton WI
Meet at County Lot (3rd parking lot on right coming from Century Ave) on Pheasant Branch Rd., Middleton WI

Thursday, October 18th, 2012 at 9:00am - Token Creek County Park, Deforest, WI
Use 6200 Highway 51 entrance. Meet at the first shelter (on right).