Celebrate National Trails Day at the Ice Age Trail Hike-A-Thon tomorrow!

May sure has gone quickly! We've been busy with all kinds of awesome events this month. It started with Cinco de Fido, which raised $450.00 for the Dane County Humane Society and last Friday the Headlamp Hustle, which raised over $700.00 for the Ice Age Trail Alliance. Our last event of the month is tomorrow - The Dane County Ice Age Trail Hike-a-thon. It's a really great event where you hike 21 miles on the Ice Age Trail with other outdoor enthusiasts. It raises funds for the Ice Age Trail Alliance, who maintain the trails. The forecast is sunny with a breeze, so that's wonderful! Columbia Sportswear and Top Promotions helped us with the t-shirts for the event and they look awesome as you can see in the above picture! Consider joining us or making a donation to a someone hiking the 21 miles tomorrow. Find more info about the event by visiting Fontana Sports Facebook Events page!

Bright and beautiful summer dresses!

I think it's finally safe to say that summer is here!  Ladies, stay cool and look amazing in summer dresses (just a few pictured here.)  Don't worry guys, we have plenty of great apparel for you as well. Stop by and see for yourself.

2014 Boy Scout Camporee

Fontana Sports employees, Dylan and Brint attended the Boy Scout Camporee in Cazenovia, WI a few weekends back.  We've been attending the event for 7 or 8 years now at least.  Time just goes so quickly it's hard to keep track!  The guys gave presentations to the Scouts on camping hard goods (tents, sleeping bags, packs, etc) and soft goods (apparel, footwear, accessories).  They both reported back that they had a great time and the Scouts seemed to really enjoy themselves.  We're happy we could attend!  We'll see you again next year!

Don't Forget to Register for the Headlamp Hustle next Friday!

Our Headlamp Hustle benefitting the Ice Age Trail Alliance is coming up quickly! Please join us for a fun evening on the trail with headlamps, good people, food and beer! Thank you to Lake Louie for supplying the beer and to Patagonia Footwear and Salomon Footwear for supplying the prizes! If you don't want to commit to the run/walk, we could use some volunteers and in return they will be able to enjoy in libations and well fed.

Headlamp Hustle
Friday, May 23, 2014 at 7:30 pm
5K or 10K Run / Walk
Table Bluff Segment of the Ice Age Trail, Cross Plains, WI
$45 individual or $40 per person for teams of 4 or more - $10 of each registration will go to the IATA
Come out and support the Ice Age Trail Alliance by joining in our Headlamp Hustle! Join us for the cool experience of running or walking with headlamps on the Table Bluff Segment of the Ice Age Trail in Cross Plains. Your registration includes a Princeton Tec Byte Headlamp (19.99 value), race bib, timing, 1 Lake Louie beer and trail snacks. Weather Permitting there will be a bonfire and live music going after the event. Food and additional beer will be available for purchase or with a suggested donation with all proceeds going to the IATA. The Headlamp Hustle is all about having a great time and getting some exercise with other outdoor enthusiasts and raising funds for a very important organization. Pre-registration is required. For more information or to register, visit here!

For more info please visit here!

2014 Ice Age Trail Atlas & Guidebook

The Ice Age Trail Alliance publishes a new Trail Guide and Atlas every three years.  We are excited to announce that the 2014 edition is out and available for purchase.

The new Guidebook features more than 100 detailed segment by segment descriptions and maps to help you connect with the thousand- mile Ice Age National Scenic Trail!

The Trail Atlas has 105 color, shaded relief style maps printed on 8.5" x 11" sheets that provide not only a detailed guide to the Ice Age Trail but a wider snapshot of the area around the trail. Icons help you identify water sources, restrooms, and camping areas (both established and primitive.)

Whether you are a day tripper looking for some beautiful hikes or you aspire to be a "thousand-miler" the Guidebook and Atlas the perfect tools to help you explore this amazing trail!

Check www.FontanaSports.com or stop by either Fontana Sports location to pick up a copy.

Cinco de Fido SUCCESS!

We had a great turnout and wonderful weather for our Cinco de Fido event on Monday evening. We raised $450.00 for the Dane County Humane Society!! Thank you to all who participated and volunteered for the event!

Here is a list of some of the awesome dogs that attended the event -
4 Black Labs - Porter, Reuben, Leinie and Ubu
1 Black Mouth Cur - Harvey
1 Shitzu - Jack
1 Pug/Boston Terrier - Lucy
1 American Eskimo - Lucky
1 Beagle - Shilo
1 Golden Retriever - Lefty
1 Golden Doodle - Lucy
1 Rottweiler Mix - Tula
1 Beagle/Chihuahua -Satchmo
2 Chihuahuas - Diego and ?
1 Eskimo Spitz
1 Chow

If you didn't get a chance to join us this year, we hope you can make it next year. Mark your calendar for May 5th - Cinco de Fido! 

A True Fly Fisherman...

Do you happen to know anyone really into fly fishing? We sure do here at the shop! One of our employees found this and we thought it was very accurate! The weather is finally going to get a little nicer here in Wisconsin, so we're guessing there will be plenty of fishing this weekend! Whatever you do, we hope you get outside and have a great one!

Events & Clinics - May 2014

PLANNING & BACKPACKING AT GLACIER NATIONAL PARK
Thursday, May 1st, 2014 at 6:00 pm
Westside Location - 231 Junction Rd., Madison, WI
Join experienced backpacker and Scout trip leader Steve Dewitt for a presentation on backpacking in Glacier National Park. He will share his experiences and photos as well as cover some of the logistics of planning and organizing a trip. Novice and experienced backpackers alike will benefit from Steve’s wealth of knowledge.


CINCO DE FIDO - Dog Jog supporting Dane County Humane Society
Monday, May 5th, 2014 at 5:30 pm
Brittingham Park, 401 S. Brittingham Pl, Madison, WI
1 Mile or 5K Walk/Run + a Fiesta!
$30 Adult/$20 Child (12 yrs & under) - $10 of each registration will go to the DCHS. Come out and support your Dane County Humane Society by joining in this Dog Jog Fiesta! Bring your Fido (or don’t, we’ll leave that up to you) and join us for a run/walk in beautiful downtown Madison. Your registration includes a sombrero (instead of a race bib – you or Fido can wear it), a Tex Tubb’s Taco or nacho bar (they’re still deciding what to serve), 1 beer or soda, and some festive music. Cinco de Fido is all about having a great time while engaging in some exercise with other animal lovers and raising funds for a very important organization. Pre-registration is required. To purchase your event tickets, please click here.

MORE ABOUT CINCO DE FIDO

TMAN'S ULTRA-LIGHT BACKPACKING DEMO

Wednesday, May 7th, 2014 at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
Backpacker and Eagle Scout, Todd McMahon (aka Tman) discusses the ultra-light backpacking equipment options that he uses on his weekend and weeklong backpacking trips. The equipment includes backpacks, tents, sleeping bags, cooking kits, clothes, first aid kits and more. Google “I Saw Tman” to learn more.

INTRO TO NORDIC WALKING
Tuesday, May 13th, 2014 at 10:00 am
Westside Location - 231 Junction Rd., Madison, WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

KAYAK DEMO
Tuesday, May 13th, 2014 at 6:00 pm
Brittingham Park, 701 W. Brittingham Place, Madison
Come and try before you buy! Test different kayaks to make sure you get the perfect one for you. Pre-registration required. $20 cost that can be put toward the purchase of a boat. Contact Crystal at 608.662.9711 to reserve your space.

NORDIC WALKABOUT
Thursday, May 15th, 2014 at 9:00 am
Pheasant Branch Conservancy – Meet at County Lot (3rd parking lot on right coming from Century Ave.) on Pheasant Branch Rd., Middleton
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

INTRO TO NORDIC WALKING
Monday, May 19th, 2014 at 10:00 am
Downtown Location - 216 N. Henry St., Madison, WIJoin Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

NORDIC WALKABOUT
Wednesday, May 21st, 2014 at 9:00 am
Token Creek County Park, Deforest, WI - Use 6200 Highway 51 entrance. Meet at the first shelter (on right).
Now that you’ve taken the Nordic Walking Intro Course, let’s meet for a real Nordic walk! Join Judith Hutchinson, trained Leki Instructor, for a total-body workout and enjoy a nice Nordic walk outside. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel. Leki Nordic Walking poles will be provided if needed. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

HEADLAMP HUSTLE benefitting Ice Age Trail Alliance
Friday, May 23rd, 2014 at 7:30 pm
Table Bluff Segment of the Ice Age Trail, Cross Plains, WI
5K or 10K Run / Walk
$45 individual or $40 per person for teams of 4 or more - $10 of each registration will go to the IATA Come out and support the Ice Age Trail Alliance by joining in our Headlamp Hustle! Join us for the cool experience of running or walking with headlamps on the Table Bluff Segment of the Ice Age Trail in Cross Plains. Your registration includes a Princeton Tec Byte Headlamp (19.99 value), race bib, timing, 1 Lake Louie beer and trail snacks. Weather Permitting there will be a bonfire and live music going after the event. Food and additional beer will be available for purchase or with a suggested donation with all proceeds going to the IATA. The Headlamp Hustle is all about having a great time and getting some exercise with other outdoor enthusiasts and raising funds for a very important organization. Pre-registration is required. To purchase your event tickets, please click here.

MORE ABOUT HEADLAMP HUSTLE

BOOT FITTING 101
Tuesday, May 27th, 2014 at 6:00 pm
Westside Location - 231 Junction Rd., Madison, WI
Join us as we teach you how to properly choose and fit your hiking boots. Finding the right pair of hiking boots can make all the difference in enjoying your next adventure. We’ll also give tips on accessories that make your feet more comfortable. Your feet will thank you for attending.

KAYAKING 101 COURSE
Wednesday, May 28th, 2014 at 5:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Join us for a 45 minute class that will cover all the basics you need to get out and enjoy the beautiful waters in Madison and beyond. Participants will learn basic paddle strokes, launch techniques, and important safety tips. Expect 15-20 minutes on land and the rest of the class will be on the water. Pre-registration required. $30 cost (includes boat). Contact Crystal at 608.662.9711 to reserve your space.

KAYAK DEMO
Wednesday, May 28th, 2014 at 6:00 pm
Marshall Park, 2101 Allen Boulevard, Middleton
Come and try before you buy! Test different kayaks to make sure you get the perfect one for you. Pre-registration required. $20 cost that can be put toward the purchase of a boat. Contact Crystal at 608.662.9711 to reserve your space.

2014 DANE COUNTY ICE AGE TRAIL HIKE-A-THON
Saturday, May 31st, 2014 at 8:00 am
Ice Age Trail parking lot on County PD
Join us in support of National Trails Day, for this hiking adventure to see some of the best Ice Age Trail in the southern part of the state, and to raise some much needed funds for the Ice Age Trail Alliance. The hike will traverse 21 miles through southern Dane County, at a modest pace, and will be supported with water breaks, porta-potties, and lunch. The event fee of $50 includes a 1 year IATA membership (for the hiker or to “give” to a friend), t-shirt (first 80 registrants), trail snacks, and lunch. Plus some great exercise and a chance to meet other outdoor enthusiasts! This will be an all-day hike, starting at the Brooklyn State Wildlife Area, going north through Montrose, and along the Badger State Trail to Verona where we will have a lunch break. We’ll continue to the Prairie Moraine County Park, through Verona along the Badger Mill Creek, and lastly to Badger Prairie Park where the hike will end at the original meeting place along PD at about 4:30 pm. Shorter hike options are available for the same event fee. Half day participants can elect to stop at lunch time. Or “Teams” of up to 4 people can participate and divide up the distance. Please notify us on the registration form if you plan to hike as a Team or stop at lunch so we can arrange transportation. CLICK HERE FOR MORE INFO or visit http://dane.iceagetrail.org/hike-a-thon to get signed up.

Visit Fontana Sports Events page: http://www.fontanasports.com/misc_content/events

Scout Week has begun!

FONTANA SPORTS' SCOUT WEEK 2014

Sunday, April 27th - Sunday, May 4th, 2014

Did You Know?
Fontana Sports Specialties is owned by an Eagle Scout and a lifetime Girl Scout. Their son John is an Eagle Scout also and their daughter Elizabeth is a Silver Scout. Many of our past and present employees were/are Scouts and Eagle Scouts. Fontana Sports Specialties is locally owned and operated.

Add to those facts that our employees are outdoor enthusiasts who are environmentally focused with hundreds of hours spent enjoying and perfecting their experiences of traveling, hiking, camping, climbing, fishing, and skiing and you have a wealth of experience, knowledge and love for the outdoors. Because of this we have planned a 2014 Fontana Sports Scout Week.

Fontana Sports Scout Week will recognize all Scouts with their Boy Scout or Girl Scout card by giving them 20% OFF ALL NON-SALE PURCHASES from Sunday, April 27th – Sunday, May 4th , 2014. See in-store for details. Fontana Sports will also be offering FREE clinics to Scouts during the week. See clinic schedule bellow. Your Troop, Scout individuals and friends/parents of Scouts are invited to attend. If your troop plans to attend, please call ahead so we can make space. We hope to see you!


Other Scout Opportunities: 
If your Troop is interested in a clinic about a topic we don’t have scheduled, we’d be happy to discuss putting together a clinic for you. Please call Elizabeth 608.662.9706.
Does your troop need to put together a large order for items such as freeze dried food, tents, or sleeping bags? We want to work with you to give you the best possible deal. Please call John or Jeff at 608.833.9191.

CLINIC / EVENT SCHEDULE

Downtown Location Clinics and Events

216 N Henry Street, Madison 53703

(608) 257-5043

Monday, April 28th at 6:00 p.m. – Ask the Expert!

Fontana staff members are passionate, knowledgeable, and experienced outdoorsmen and women. Do you have a question about what footwear to buy, or how to pick the best tent for you? Curious how to pack a backpack properly or what the differences between all the different stoves are? This clinic will be tailored to the participant’s questions and can cover any of the gear or sports that we carry at Fontana.

Tuesday, April 29th from 4:30-7:00 p.m. – Ice Age Trail Alliance 2014 Guidebook/Atlas release party
Join us as we celebrate the release of the new 2014 Ice Age Trail Guidebook and Atlas. There will be cake, friendly IATA folks to answer questions and, at 6:00 p.m. a talk by avid IAT hiker Todd McMahon on The Best Day Hikes & Backpacking Trips on the IAT. Buy the Guidebook or Atlas during the event and get entered to win your choice of Merrell hiking boots values at $100-$150. Luke Kloberdanz, IATA Outreach & Education Manager said, “I really like the new Guidebook and Atlas. They are very hiker friendly.” There may even be an appearance by Monty the IATA mammoth! Please join us to support and celebrate this great organization.

Sunday, April 27th 11:00 a.m. –2:00 p.m. & Tuesday, April 29th 4:30-7:00 p.m. – Tent Time Trials
Think you are efficient at setting up camp? Stop by and put your skills to the test. Participants will be timed at setting up a tent. The tent will be the same for all contestants and be packed and put away by Fontana staff for a fair and even playing field. The top times at the end of the week will receive prizes.

Saturday, May 3rd 11:00 a.m. – 3:00p.m. – Stove/Cooking Demos
Stop by and check out different types of stove and sample some tasty camp food.

Westside Location Clinics and Events

231 Junction Road, Madison 53717

(608) 833-9191

Wednesday, April 30th at 6:00 p.m. – Ask the Expert!
Fontana staff members are passionate, knowledgeable, and experienced outdoorsmen and women. Do you have a question about what footwear to buy, or how to pick the best tent for you? Curious how to pack a backpack properly or what the differences between all the different stoves are? This clinic will be tailored to the participant’s questions and can cover any of the gear or sports that we carry at Fontana.

Thursday, May 1st at 6:00 p.m. – Planning and Backpacking at Glacier National Park
Join experienced backpacker and Scout trip leader Steve Dewitt for a presentation on backpacking in Glacier National Park. He will share his experiences and photos as well as cover some of the logistics of planning and organizing a trip. Novice and experienced backpackers alike will benefit from Steve’s wealth of knowledge.

Sunday, April 27th 11:00 a.m. – 2:00 p.m. & Thursday, May 1st 5:00 p.m. - 8:00 p.m. – Tent Time Trials
Think you are efficient at setting up camp? Stop by and put your skills to the test. Participants will be timed at setting up a tent. The tent will be the same for all contestants and be packed and put away by Fontana staff for a fair and even playing field. The top times at the end of the week will receive prizes.

Saturday, May 3rd 11:00 a.m. – 3:00p.m. – Stove/Cooking Demos
Stop by and check out different types of stove and sample some tasty camp food.

Cinco de Fido in 10 days!

Don't forget to register for Cinco de Fido! The event is quickly approaching and is going to be a blast! We can't wait to get everyone together and in their sombrero's enjoying an icy, cold Berghoff beer and some yummy Tex Tubb's food! Plus, this event supports the Dane County Humane Society, which is very important to our community. We hope to see you there!

Visit here to purchase tickets!

Visit here for more info about the event!

Spring Tent Sale Starts Thursday!

Don't miss our Westside location's Spring Tent Sale that starts this week, Thursday, April 24th. We have some amazing deals and TONS of products!

It is always surprising how easily we fill a 40'x100' circus tent up with deals! Look for the tent in the parking lot and don't forget to visit in-store as well for other deals and the full selection of sale cross country skis, downhill skis & snowboards. Happy shopping!

Donate $10 to River Alliance of WI with your footwear purchase!

Patagonia Footwear Advocate Weeks
Help support local conservation efforts! April 17 – May 4, Patagonia Footwear will donate $10 to River Alliance of Wisconsin for every pair of Patagonia shoes you buy at either of Fontana Sports locations or online at FontanaSports.com. Plus, get in on a raffle for a free pair of Patagonia Footwear!

Check out some of the sweet Patagonia shoes we carry here!

Celebrate Earth Day with us!

CELEBRATE EARTH DAY - RIVER ALLIANCE OF WISCONSIN TRIVIA
Tuesday, April 22nd, 2014, at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI

River Alliance of Wisconsin is hosting Environmental Trivia at our downtown location in celebration of Earth Day! It will be a fun 30 minute event where you have the chance to win some sweet, fun outdoor prizes! Everyone in attendance will get a The North Face Cinch Sack ($14.99 value) before the game even begins. Plus you have the opportunity to win another prize if you know your stuff!

1st place – 2014 Bucky Book & a pair of Smartwool Socks
2nd place – 18 oz Klean Kanteen Bottle & a pair of Smartwool Socks
3rd place - $15 iTunes Gift Card & $5 Caribou Coffee Gift Card

The first 20 people to register can attend. Join us! Contact Elizabeth at 608.662.9706 to reserve your space. This is a free even. Check out the Facebook page for the event here!

Events & Clinics - April 2014

INTRO TO NORDIC WALKING
Tuesday, April 1st, 2014, at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
Join Judith Hutchinson, trained Leki Instructor, as she shows you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event.

PADDLING BASICS
Wednesday, April 9th, 2014, at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Before you head out on the water, be sure to learn the paddling basics. This class offers you an overview of info on Kayaks & Stand-up Paddleboards. Our expert staff will cover Equipment, Apparel, Trip Planning and Transportation. This class is free.

CHOOSING & FITTING THE RIGHT BACKPACK 
Tuesday, April 15th, 2014, at 6:30 pm
Westside Location - 231 Junction Rd., Madison, WI
Join us for an intro course on how to properly choose, fit and pack your backpack in preparation for your next adventure. Come and learn how to get started – no experience necessary! This is a free event.

CELEBRATE EARTH DAY - RIVER ALLIANCE OF WISCONSIN TRIVIA
Tuesday, April 22nd, 2014, at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
River Alliance of Wisconsin is hosting environmental trivia at our downtown location in celebration of Earth Day! It will be a fun 30 minute event where you have the chance to win some sweet, fun outdoor prizes! Everyone in attendance will get a prize before the game even begins. There are 20 spots available. Contact Elizabeth at 608.662.9706 to reserve your space. This is a free event. We hope you’ll join us!

FONTANA SPORTS' SPRING TENT SALE
Thursday, April 24th - May 4th, 2014
Westside Location - 231 Junction Rd., Madison, WI
Save up to 75% off under the big top tent in our Westside locations parking lot. Get awesome deals on all your favorite departments – Camping, Summer & Winter Apparel, Footwear, Socks, Kayaks, SUP’s, Downhill Skis, Cross Country Skis, Snowshoes, Snowboards and MORE! Don’t miss it!

FONTANA SPORTS' SCOUT WEEK 2014
April 27th - May 4th, 2014
Downtown & Westside Locations - Madison, WI
Did You Know?
Fontana Sports Specialties is owned by an Eagle Scout and a lifetime Girl Scout. Their son John is an Eagle Scout also and their daughter Elizabeth is a Silver Scout. Many of our past and present employees were/are Scouts and Eagle Scouts. Fontana Sports Specialties is locally owned and operated.
Add to those facts that our employees are outdoor enthusiasts who are environmentally focused with hundreds of hours spent enjoying and perfecting their experiences of traveling, hiking, camping, climbing, fishing, and skiing and you have a wealth of experience, knowledge and love for the outdoors. Because of this we have planned a 2014 Fontana Sports Scout Week.
Fontana Sports Scout Week will recognize all Scouts with their Boy Scout or Girl Scout card by giving them 20% OFF ALL NON-SALE PURCHASES from Sunday, April 27th – Sunday, May 4th , 2014. See in-store for details. Fontana Sports will also be offering FREE clinics to Scouts during the week. A clinic schedule is attached on the next page. Your Troop, Scout individuals and friends/parents of Scouts are invited to attend. If your troop plans to attend, please call ahead so we can make space. We hope to see you!
Other Scout Opportunities:
If your Troop is interested in a clinic about a topic we don’t have scheduled, we’d be happy to discuss putting together a clinic for you. Please call Elizabeth 608.662.9706.
Does your troop need to put together a large order for items such as freeze dried food, tents, or sleeping bags? We want to work with you to give you the best possible deal. Please call John or Jeff at 608.833.9191.
VIEW SCOUT WEEK CLINIC SCHEDULE HERE

2014 ICE AGE TRAIL GUIDEBOOK & ATLAS RELEASE PARTY
Tuesday, April 29th, 2014, at 4:30 pm - 7:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
Join us as we celebrate the release of the new 2014 Ice Age Trail Guidebook and Atlas. There will be cake, friendly IATA folks to answer questions and a talk by Todd McMahon, avid IAT hiker, on The Best Day Hikes & Backpacking trips on the IAT at 6 PM. Buy the Guidebook or Atlas during the event and get entered to win your choice of Merrell hiking boots valued at $100-150. Luke Kloberdanz, IATA Outreach and Education Manager said, “I really like the new Guidebook and Atlas. They are very hiker-friendly.” There may even be an appearance by Monte, the IATA Mammoth! Please join us to support and celebrate this great organization!

THE BEST DAY HIKES & BACKPACKING TRIPS ON THE ICE AGE TRAIL
Tuesday, April 29th, 2014, at 6:00 pm
Downtown Location - 216 N. Henry St., Madison, WI
The Ice Age Trail goes through some pretty amazing places. Avid IAT hiker, Todd McMahon will tell you about some of the best IAT day hikes within an hour of Madison and discuss the best spots for multi-day backpacking trips. Todd has hiked and/or backpacked over 800 miles of the Ice Age Trail, so he has a wealth of knowledge to share. He is also known for photographing the trail, so expect plenty of photos in his presentation. We hope you’ll join us! This is a free event.


Visit Fontana Sports Events page: http://www.fontanasports.com/misc_content/events

Give Us A Review on FontanaSports.com & WIN!

We have a great new promotion starting today where you review a product on FontanaSports.com and get entered to win a $100 gift card! The card can be used in-stores or online and you can review as many products as you'd like for more chances to win! We can't wait to read about your favorite products that we carry! For more info on the promotion click here! Good luck!!

2014 Ice Age Trail Guidebook Release Party

2014 ICE AGE TRAIL GUIDEBOOK & ATLAS RELEASE PARTY

Tuesday, April 29^th, 2014, at 4:30 pm - 7:00 pm
Downtown Location - 216 N. Henry St., Madison, WI

Join us as we celebrate the release of the new 2014 Ice Age Trail Guidebook and Atlas. There will be cake, friendly IATA folks to answer questions and a talk by Todd McMahon, avid IAT hiker, on The Best Day Hikes & Backpacking trips on the IAT at 6 PM. Buy the Guidebook or Atlas during the event and get entered to win your choice of Merrell hiking boots valued at $100-150. Luke Kloberdanz, IATA Outreach and Education Manager said, “I really like the new Guidebook and Atlas. They are very hiker-friendly.” There may even be an appearance by Monte, the IATA Mammoth! Please join us to support and celebrate this great organization!
 
Here's a little more info on the talk Todd will be giving -
The Ice Age Trail goes through some pretty amazing places. Avid IAT hiker, Todd McMahon will tell you about some of the best IAT day hikes within an hour of Madison and discuss the best spots for multi-day backpacking trips. Todd has hiked and/or backpacked over 800 miles of the Ice Age Trail, so he has a wealth of knowledge to share. He is also known for photographing the trail, so expect plenty of photos in his presentation. We hope you’ll join us! This is a free event.

Check out more about the event here!

Headlamp Hustle's Table Bluff Segment venue is Gorgeous!

We visited the site of the Headlamp Hustle yesterday morning and it is beautiful. I imagine it will be even more picturesque come May 23rd when the ground and water has thawed at least some. Here's hoping it's thawed all the way! 

 

We are getting very excited for this event. We enjoy working with the Ice Age Trail Alliance and encouraging people to get outdoors, making this event a reason we are in the outdoor business. 

 Check out the beautiful pictures and hopefully get inspired to join us in support of the IATA for a trail run or walk on the Table Bluff Segment of the IATA near Cross Plains.

The gnarly Burr Oaks along the trail are really neat. The Swamplovers Foundation who cares for this segment of the IAT have done a wonderful job clearing invasive species of plants.

We could hear Sandhill Cranes calling on our hike yesterday. Always a wonderful sound. There were also geese on the frozen ponds, but other than that it was very quiet and peaceful on our hike.

We hope you'll join us in May! Lake Louie is going to supply beer for the event and we have Salomon Trail Running shoes for the Male and Female 10K top overall finishers! Exciting!!
To register, click here.

MORE ABOUT HEADLAMP HUSTLE

5K or 10K Run / Walk

Fly Fishing Rendezvous is this Thursday!

Just a reminder that Thursday is the 8th Annual Fly Fishing Rendezvous from 5 P.M. - 8 P.M. at our west side location - 231 Junction Road, Madison. Once a year deals on Simms and other fly fishing gear. Test your skills at the Rio Distance Challenge for prizes. Shop the new gear, learn some new fly patterns, hear some stories, kick off the fishing season! We'll have snacks and beer too. We hope you'll stop by and see us! Check out more about the event here!

Fly Fishing to celebrate the First Day of Spring!

Our fly fishing guru, Craig Amacker, celebrated the first day of spring with a good bluewing olive hatch on a southwest Wisconsin spring creek yesterday. Hatch went from 12:30-2:30 and good enough to get multiple fish eating on top. What're you waitin' for? Creeks are in great shape and fish are eating up top and down below. Hot flies were baetis sparkle duns #18, CDC baetis #18, tan scuds, pink squirrels, big green baetis nymph, juju baetis nymph, and the leechinator. Go rip some lips!

Don't forget to join us next Thursday for Fontana Sports' 8th Annual Fly Fishing Rendezvous. We’ll have the latest greatest in fly fishing gear, factory reps on hand, snacks & beverages. Get Once a Year Special Pricing on Simms and other brands that Day Only. Test Cast The latest greatest fly rods from SAGE. Put your casting skills to test in the Rio Gold Distance Shoot Out. Discover new innovative fly patterns from our expert local fly tyers. Enter to win cool door prizes. And we'll have a Fly Line Trade-in Program: bring in your old Fly Line, get $20 OFF a new Rio or Scientific Anglers Fly Line. We hope you'll join us!

NEW WI Bike Fed Shirts have ARRIVED!

Sweet, new 2014 Wisconsin Bike Fed shirts are in at both of our locations and on Fontana Sports website! Love the new colors & designs as well as supporting this important organization!

How cute is this new onesie for your biker baby?! 

They will go quickly like they always do, but luckily we get them in from Milwaukee, so we place weekly orders and usually have them in again pretty fast.

>> CHECK OUT ALL NEW BIKE FED SHIRTS!