Launch Party at Fontana Sports!

Join Kevin Searock for the launch of his new book, Troutsmith! WHEN: Thursday, March 28 at 4:00PM WHERE: Fontana Sports Specialties 231 Junction Road, Madison, WI Kevin Searock transports readers to the waterside as he explores the timeless relationship between the outdoors and the sport of fishing. Whether standing in a quiet Wisconsin creek, by a high-country lake in Wyoming, or on the grassy margins of England’s hallowed chalkstreams, Kevin Searock believes anglers are driven by a vision: “There are things on this good Earth that only the angler sees, and one of them is the breathless beauty of a trout emerging from a river.” Here, in this evocative collection of fishing essays, he takes readers under the surface of this ancient sport, casting a spell of water-magic. Although trout are central to many of the stories, bluegills, bass, and other warm-water fish also grace these pages. “We all, if we are lucky, find ways of loving the world. Fishing is how Kevin Searock loves the world. These essays, like all good love stories, are windows into a strange and obsessive heart. Searock’s fishing illuminates our land and waters and the nature and mystery of how we love. " ~David Allan Cates, author of Freeman Walker Kevin Searock is an avid fisherman, photographer, and outdoors writer whose articles have appeared in Gray’s Sporting Journal, Midwest Fly Fishing, Wisconsin Outdoor Journal, and Wisconsin Trails. He lives in Baraboo, Wisconsin,and teaches advanced placement biology and chemistry at Portage High School. For review copies of this book, photos, or more information: Elena Spagnolie, Publicity Manager publicity@uwpress.wisc.edu Phone: 608-263-0734, Fax: 608-263-1132 For individual orders: Purchase from your favorite bookseller or directly from the University of Wisconsin Press using the links above The University of Wisconsin Press 1930 Monroe St. 3rd Floor Madison Wisconsin 53711-2059 U.S.A. Contact Us

Paddle Fest, March 8 - 10, 2013

I wanted to make sure to everyone knows about Paddle Fest this weekend! Great deals and tons of new spring/summer products in! I can almost feel the warmth of the sun while kayaking in Wisconsin in late July... even though that seems a ways off, it will be here before we know it! So be sure to take advantage of the great deals this weekend. Deals are offered at both locations, but our wonderful Manufacturer Reps will only be at our Westside location. We hope to see you!

6th Annual Wild & Scenic Film Festival

Hi Friends,

I'm taking a quick minute to invite you to join us, John, Elizabeth and I, with Fontana Sports Specialties, for a special night. We, Fontana Sports, have sponsored this annual  film fest for years because we feel it's important to bring this event to Madison. Each year the attendance is good and the event receives lots of positive spin off conversations and actions as a result of the program.

There are 14  short films, the winners of international film contests. Some will be animations, others will take you all over the world. It's informative, exciting, beautiful photography, and thought provoking! Much will be informative of ways we can make a difference just by being aware when the subjects of climate, locations, and scientific topics arise. Please join us.

At a time when money is short, sales soft, and seasons unpredictable, John and I still choose to spend $1,000.00 to bring this to our community. Together, we must be aware, active, and this is our way to help inform and support these efforts. ALL Proceeds go to River Alliance of Wisconsin. A ticket can be purchased at either Fontana Sports, the Barrymore Theatre, or Frugal Muse Bookstore.

Thank you, and I hope you can join us. It’s a special night during the intermission there is beer, wine or soda available, as well as popcorn, while we meet and catch up, as well as discuss the films.


Judith Hutchinson
Fontana Sports Specialties V.P.

There will be a drawing for a $50.00 Fontana Sports Specialties Gift Card during intermission. Good luck to all who attend

For more information about this event, please visit: http://www.wisconsinrivers.org/events/wild-and-scenic

THE BEST FRIENDS TO MAKE!

We at Fontana Sports are thrilled that you’re getting into downhill skiing, cross country skiing, snowboarding, and/or snowshoeing. The place to go before you go is your local shop and we are it! We can show you the latest tech, fit you for boots and skis or a snowboard, or just answer your general questions! The best friends to make when you’re getting started on the hill are those at your local ski shop. We’ll get you set up, refer you to local clubs, get you outfitted at the best prices and best prep you for your formidable days on the mountain. Stop by and see us first! :)

We're OPEN today at both locations!

Good morning! Well, the buses may not be going today and the schools and malls may be closed, but we wanted to let you know that both Fontana Sports locations are OPEN today & ready to get you out & playing in this beautiful snow! We've got the skis, snowboards, snowshoes & sleds you need, plus the apparel & footwear to keep you warm & dry. Come see us & let's celebrate Madison finally getting some real snow! We're open regular hours at both locations. Feel free to give us a call if you have any questions before you head out - West 608.833.9191 or Downtown 608.257.5043. Have a great SNOW DAY!

Accessory Trees!

On Sunday, Dec. 9th, John & Judith Hutchinson, Owners of Fontana Sports Specialties donated 72 pairs of gloves to their church, First United Methodist Church in Madison for the homeless and less fortunate. They have been donating hats, gloves and mittens, plus any thing else they can come up with or that's needed, to this organization as well as many others, for decades. They feel particularly called to help those that need assistance and feel blessed that Fontana helps them to be able to do this. Happy Holidays!

Holiday Extravaganza Sale!

Hurry in for the Holiday Extravaganza Sale at Fontana Sports before Santa’s elves clean us out! Now through Christmas Eve, we’re discounting things all over the store so you can score great deals for everyone on your list. Save on outerwear, accessories, footwear, skis, snowboards, snowshoes and more! Buy 3 pairs of SmartWool, Wigwam, Point6 or Icebreaker socks and get the 4th pair FREE! Happy Holidays from Fontana Sports!

Ski & Snowboard Spa Day!

Your skis are chattery. Your snowboard is sluggish. You know what that means… ski and snowboard spa day! Bring your sticks in to Fontana Sports for a wax and a tune-up and take ‘em home happy. For just $45 we’ll detune the edges, coat your skis or board with the appropriate wax for your upcoming adventure, and tighten and adjust your bindings. Your ride will feel safer, smoother and up to speed. No need to make an appointment, just bring in your gear and we’ll have it ready for you in a few days. Stop by either of our Madison locations, downtown or west.

Ski and Snowboard Resale!

Sunday, October 28th, Fontana led the charge to Tyrol Basin’s Ski and Snowboard Resale! The day was beautiful. Frost covered pine trees, fresh man-made snow for the snowboarders and skiers, blue skies, and 15% of sales went to support Tyrol Basin’s National Ski Patrol!

The huge canopies sheltered the truck loads of colorful downhill and x-country skis, snowboards, boots, poles, and bindings. Another station was set up with underwear, ski coats, sweaters, and ski pants, while the porch was lined with adult and children’s ski helmets. Inside the tables were filled with ski accessories: goggles, gloves, mittens, and hats, to mention a few of the items.

Fontana Sport Specialties supports Madison’s communities, the  ski patrol, and the family friendly Tyrol Basin with knowledge, great winter products, and friendly service.

Watch for future Fontana events!


Judith J. Hutchinson
Vice President, Fontana Sports Specialties

Warren Miller - Flow State

Last week we sponsored the premiere of Warren Miller’s 2012 film Flow State. Fontana Sports has been sponsoring this film coming to Madison for as long as I can remember, which is 15+ years. We all look forward to the event because we know when we walk towards the Barrymore Theatre’s front doors we will see a line of people waiting outside, usually in the cold, for their tickets and they don’t mind… they can’t wait to see what Warren Miller’s new film will be this year. Once inside the front doors there are hundreds of people happy to be in the presence of other fellow snow lovers. You can feel that everyone’s been waiting to start the winter off by seeing the new Warren Miller film celebrating what we all love the most – fresh white snow powder!

People mingle, grab a beer and check out what the vendors have brought to hand out and give away this year. Lots of Midwest ski hills(Lutsen Mountains, Granite Peak, Indianhead) are there as well as some national sponsors and our booth of course. We had some great stuff to hand out this year, my favorite being the Salomon Magic Eight balls. When the shows about to start everyone grabs their seats with a beer and maybe some popcorn, but definitely with a smile. The MC gets everyone pumped up about the coming winter, the huge drawing during intermission and the sweet film that’s in store. And then it begins! The films always have a way of drawing you in with the beautiful camera work, incredible athletes and the sick tunes. When you walk out after the film, you can feel everyone is hoping there will be snow waiting for us outside the Barrymore’s front doors. In some past years there actually has been! If you didn’t get to make the premiere this year, we hope you’ll join us next year and then we know you’ll be hooked, just like we are!

Nordic Walking

Nordic walking, simply put, is walking with specially designed poles. It engages the upper body and core as well as the legs when walking for a more comprehensive workout.  Nordic walking can increase the number of calories burned over the same amount of time by up to 46% compared to walking without poles. It is a great way to enjoy the outdoors and get fit. So why wouldn't you want to try it?

Fontana Sports is offering FREE Nordic Walking classes and "Nordic Walkabouts" for people who have taken the class.


NORDIC WALKING INTRO CLASS

Judith Hutchinson, trained Leki Instructor, will show you how to turn your walk into a total-body workout. Enjoy a nice walk outside while learning about the physical and mental benefits of Nordic walking. Please bring appropriate clothing and shoes for walking. Leki Nordic Walking poles will be provided. Space is limited. Contact Elizabeth at 608.662.9706 to sign up. This is a free event.

Wednesday, September 19th, 6:00 pm - Downtown Store
Tuesday, October 2nd, 9:00 am - West-side Store
Thursday, October 18th, 6:00 pm - Downtown Store

NORDIC WALKABOUT

Once you've taken the Nordic Walking Intro Course, you can meet for a real Nordic walk! Join Judith, for a total-body workout and pleasant Nordic walk. Get any questions you may still have about Nordic Walking answered. Please bring appropriate clothing and shoes for walking on gravel and/or trails. Leki Nordic Walking poles will be provided if needed for $5.00. Space is limited. Contact Elizabeth at 608.662.9706 to sign up.

Wednesday, September 12th at 6:00pm - Token Creek County Park, Deforest, WI
Use 6200 Highway 51 entrance. Meet at the first shelter (on right)

Thursday, September 20th at 9:00am - Picnic Point, Madison, WI
Park and meet at Lot 129 at the stone wall entrance to Picnic Point

Tuesday, October 2nd, at 6:00pm - Pheasant Branch Conservancy, Middleton WI
Meet at County Lot (3rd parking lot on right coming from Century Ave) on Pheasant Branch Rd., Middleton WI

Thursday, October 18th, 2012 at 9:00am - Token Creek County Park, Deforest, WI
Use 6200 Highway 51 entrance. Meet at the first shelter (on right).

Beginner Running Group

Want to get into better shape, meet new people, or just get out and enjoy the crisp morning air in beautiful downtown Madison? Join us for an easy run every Monday morning at 8:00 am from now until the end of October.  We will meet at the downtown store (216 N. Henry St.) and go for a 30-45 minute run from there. Pace and distance will be determined based on who shows up but this group is geared for beginners.

The group is led by Crystal who is a vet of several marathons, and numerous halves and other races; pick her brain for training tips and race advise. This is a free event but space is limited.  Contact Elizabeth at 608-662-9706 to reserve your spot.

Tent Sale - Savings for all seasons!

Whether you are still in full-on summer mode or are looking ahead to winter you don't want to miss our tent sale!  It starts this Thursday, August 16th and runs through Sunday, August 26th.

Look for the big top tent in the parking lot of Fontana's west side location (231 Junction Rd.) You'll find awesome deals on summer and winter clothing and footwear as well as TONS of gear.

Save up to 75% on last year's skis and snowboards (boots bindings etc) helmets and goggles.  There are also great deals on camping gear, water sports gear, and packs for back to school!

Don't forget to stop in the store for more sale items that wouldn't fit in the tent as well as to check out the new fall merchandise we have arriving daily.

TNF Speaker Series - Hilaree O'Neill

Join Fontana Sports on Thursday, September 13th at 7:00 pm at Barrymore Theatre (2090 Atwood Avenue, Madison, WI 53704) as The North Face athlete Hilaree O'Neill will be presenting The Road Not Taken

In 2012, Hilaree climbed Everest and its neighbor, Lhotse, within 24 hours. In doing so, she joined an elite group of alpinists who possess the endurance to link two 8000-meter peaks in a single push and became sole the woman to accomplish this feat. Hilaree is the mother of two young boys, whom she and her husband raise in the high mountains of Telluride, Colorado. Named by Outside Magazine as one of the most adventurous women in sports, she has skied from the 8000-meter Himalayan summit of Cho Oyu in Tibet, throughout the Andes, on volcanoes in the Kamchatka Peninsula of Russia, and in the tight couloirs of Baffin Island. Through mountain exploration and skiing, Hilaree has truly lived the dream.

Event Schedule/Ticket Information:

5:30pm-6:30pm - VIP Reception with Athlete
7:00pm-8:00pm - Athlete Presentation followed by Q & A
8:00pm-9:00pm - Book/Poster signing by athlete

Ticket for VIP Reception & Preferred Seating at Presentation: $20 (ALL PROCEEDS FROM VIP TICKET SALES WILL BENEFIT THE ICE AGE TRAIL FOUNDATION)
Ticket for Preferred Seating at Presentation: $8
General Admission Ticket: FREE*

*DUE TO LIMITED SEATING YOU STILL NEED TO GO TO WEBSITE BELOW AND PRINT OUT A FREE TICKET

Visit http://thenorthface.inticketing.com/events/241376 to order tickets.

Dawn Glanc - Montenegro Rock Climbing Adventures

The Madison climbing community is lucky enough to be getting a world class climber coming to Boulders Climbing Gym to share her experiences. Dawn Glanc is a sponsored rock and ice climber.  She travels the world in pursuit of climbing.  She is an AMGA certified rock and alpine guide, guiding for San Juan mountain guides, Chicks Climbing, and Chicks Rock!

On Thursday, July 26th, 8:00 PM at Boulders Climbing Gym (3964 Commercial Ave, Madison, WI 53714) Dawn will be presenting: Montenegro Rock Climbing Adventures

In October of 2010 Dawn Glanc and two other American climbers traveled to Montenegro, a small country in Southeastern Europe to climb. The name Montenegro literally translates to "black mountain" which is very descriptive of the country that is bordered by the Adriatic Sea to the southwest, but has only a very narrow coastal plain (only one to four miles wide) before hitting the various ranges, considered by some to be the most rugged terrain in Europe.  Dawn and her companions were the first American party to climb in Montenegro and were accompanied by a local team of eight climbers.  The local climbers' knowledge and experience helped the team put up multiple first ascents.

Dawn will be presenting a slide show that tells the story of this expedition between two cultures that was made successful through a genuine shared love of rock climbing.

Scout Week featuring Andrew Skurka



Fontana sports owners John and Judith Hutchinson are an Eagle Scout and a lifelong Girl Scout.  Their children John and Elizabeth also achieved Eagle Scout and Silver Scout respectively.  Many other Fontana employees are/were active in the scouts and we all appreciate the wonderful work that local troops do and the opportunities afforded to the youth in our community through scouting. Because of this we have planned Scout week April 9 - April 15, 2012

Fontana Sports will recognize all Scouts with their Boy Scout or Girl Scout card by giving them 20% off all non sale purchases this week. We will also be offering FREE clinics to scouts during the week.


Downtown Location Schedule

216 North Henry Street, Madison, 53703

(608) 257 5043

Wednesday April 11th - 6:30 pm - "Circling Alaska & Yukon" with Andrew Skurka

Join us as we welcome Andrew Skurka, an accomplished adventure athlete, speaker, guide, and writer.  The 30 year old is most well known for his solo long distance backpacking trips and is the author of The Ultimate Hiker's Gear Guide: Tools & Tips to Hit the Trail.  He will be discussing and sharing a slide show of his first ultra long distance adventure - a 4700 mile, six month journey by foot, skis, and pack raft through Big Wilderness.

Clinician - Adam Remus

Saturday April 14th - 11:00 am - "Indoor & Outdoor Rock Climbing, Rappelling, & Bouldering"

Fontana Sports climbing buyer and seasoned climber Adam Remus will be giving an intro course on how to get started climbing in Wisconsin.  With his many years of climbing experience on all types of terrain, Adam has plenty of information and tips to share. 

Westside Location Clinic Schedule

231 Junction Road, Madison, 53717

(608) 833-9191

Clinician Jon Jugenheimer

Monday April 9th - 6:30 pm - "Choosing & Fitting the Right Backpack"

Osprey Representative and avid outdoorsman Jon Jugenheimer will be giving an intro course on how to properly choose, fit, and pack your backpack in preparation for your next adventure.  Come and learn how to get started - no experience necessary.

Thursday, April 12th - 6:30 pm - "Ultimate Hiking Gear & Skills" with Andrew Skurka

Again we welcome Andrew Skurka, accomplished adventure athlete, speaker, guide, and writer. In this instructional clinic Andrew will discuss the gear, supplies, and skills necessary to make hiking more fun and less work, without compromising your safety or comfort.

Andrew Skurka's Book - Available for purchase at his clinics.

Winter Clearance - Staff Picks

I know that with temperatures in the 70's it is hard to be thinking about winter anymore but our winter clearance prices are worth the thought!  All winter outerwear is on sale...most at  40% off!  Snowshoes are 40% off, downhill and cross country skis are up to 50% off, snowboards, boots, and bindings are 30% off or more, Smartwool base layers are 30% off just to name a few.  Stop in and stock up for next year!  Here are a few choice items that staff are eyeing up.

Meg's Pick - Atlas Elektra 10 Series Snowshoes

Reg Price $199.95 Now $119.99

Next winter be ready to explore the hills with the rugged Elektra 10 series snowshoe.  Features include a climb bar to ease calf strain on more demanding terrain, Spring Loaded Suspension for maneuverability, and Wrapp Swift bindings for technical but easy fit.  

Crystal's Pick - Mountain Hardwear Callisto Jacket

Reg Price $129.99 Now $77.99

Great deal and perfect for spring!  This lightweight softshell jacket delivers wind and water resistance in a breathable stylish package.


Ryan's Pick - Marmot Baffin 1/2 Zip Jacket

Reg Price $149.99 Now $89.99

The ultimate in lightweight warmth, insulation to keep you warm, stretch fleece under the arms for breathability and mobility.  Great on it's own or as a layer under a shell.

Facebook Contest

We have reached 800 fans on our Facebook page.  To show our appreciation for those of you who "like" us we are having a contest to win a new Icebreaker Pace or Sprint Crewe ($100 value.)

Starting Mon. Feb 27th go to Fontana Sports Facebook contest page to sign up for your chance to win. Contest ends March 26th.

Cheers and good luck.

Inventory Sale

Help!  We are doing physical inventory at the end of the month and don't want to have to count too much, so everything in the store is at least 20% off.  EVERYTHING. In addition we still have our winter clearance going on with savings up to 50% on winter gear.  Stock up and save us some counting.  By the way...Smartwool socks make great valentines gifts...

Winter Clearance!

If you have been waiting to replace your old winter gear...wait no longer!  All winter clothing and accessories are on sale 20-40% off!  Smartwool baselayers are buy one get one 25% off.

All snowboards, downhill and cross country skis (and boots) snowshoes, and sleds are 20-50% off.

Stop in either location or visit www.fontanasports.com  for great deals and a great selection!  Keep in mind we have in store sales that are not available online.

Learn to Snowshoe Workshop

Now that we finally have some snow it is a great time to pick up a new winter sport. Here is an awesome opportunity. 

Learn to Snowshoe Workshop

Schumacher Farm Park  (Hwy 19 Waunakee)

Sunday, February 19 from 2-4 pm

Want to try snowshoeing but don’t have snowshoes? Then this workshop is for you.  Learn how to snowshoe at this FREE (donations accepted) family friendly event.

Representatives from Fontana Sports will teach basic snowshoe skills and provide tips on what to wear. Snowshoes will be provided or you can bring your own. Members of the Madison Area Outdoor Meetup Group will also assist and lead short hikes on the prairie. Afterwards, warm up with hot chocolate around the bonfire.

Everyone is welcome to enjoy the trails, whether attending the workshop or not.

Schumacher Farm Park is a 100 acre open-air museum and conservancy dedicated to preserving old-time rural farm ways of the 1920s and 1930s. It is run by the Friends of Schumacher Farm Park in cooperation with Dane County Parks and the Marcella Pendall Schumacher Trust.

Register at http://www.schumacherfarmpark.org/.
Schumacher Farm Park is located at 5682 Hwy 19 on the eastern edge of Waunakee. For more information contact 849-4559 or visit http://www.schumacherfarmpark.org/.

Parfrey's Glen

It has been awhile since I have been to Parfrey's Glen State Natural Area as it was closed for the summer and into the fall after being washed out by flooding.  I'm happy to announce that it had reopened and in my opinion is better than ever.  The boardwalk that previously was the trail through the gorge is gone leaving hikers to their own devises for stream crossings and scrambling over rocks. I definitely recommend waterproof boots and trekking poles, especially this time of year when the rocks have snow and ice on them.  The slick and rugged trail rewards you with spectacular with views through a narrow rocky ravine, with a stream running through the base.

It is located on County DL (off of 113 in Merrimac) just a few miles from Devil's Lake State Park.

I also recommend a stop at Wollersheim Winery in Prairie du Sac on the way home!

Since pictures always tell a better story here are a few.



 

Watercress was abundant in the slower

moving offshoots of the stream.



Spectacular ice formations in the water.



View of the glen...the little red dot is my friend Em.

  

End of the trail.



Trout Unlimited Icebreaker Event

The Southern Wisconsin Chapter of Trout Unlimited will be holding their annual Icebreaker event on Saturday January 14th.  Fontana Sports Manager/Fly Fishing Guru Craig Amaker will be presenting from 9:30-10:30am:

“Fly Fishing Southern Wisconsin”

The talk will cover all the fly fishing opportunities in the area.  From trout on our spring creeks, to small mouth bass and other warm water species on the Wisconsin River, and salmon and steelhead/lake-run brown trout on the Lake Michigan tributaries. Proceeds from the event support the Southern Wisconsin Chapter of Trout Unlimited, and help pay for stream restoration and purchase conservation easements in southern Wisconsin.

In addition to Craig's talk there will be other speakers, door prizes, raffles, fly tying demonstrations, entomology demonstration, and a kids room.  Doors open at 8:30 am.

The event will be held at the Promega Biotechnology Center, 5445 East Cheryl Parkway, Fitchburg.

Visit http://www.swtu.org/ for more details.

New Years Resolutions

CHEERS TO 2012!

Anyone have a new years resolution to be more active or get in better shape?  Think about picking up a new outdoor sport!

Running is easy, fun,and doesn't require the snow that seems to be eluding us so far this winter.  We have many seasoned runners at Fontana that can help you pick out clothing and footwear, talk about training, and share experiences. 

Cross Country Skiing is a fantastic low impact activity that is also a great workout.  Although we don't have snow yet there is plenty of winter left.  We an help pick out the perfect skis for you as well as point you to the best trails in the area. 

Nordic Walking is not that well known but awesome exercise.  Simply put, it is walking with poles and can burn up to 40% more calories that just going for a walk.  Stop in and find out more.

Hiking/Walking is the most accessible of all activities.  We are lucky to be in an area with many beautiful parks very close.  Devils Lake, Indian Lake, Blue Mounds, Governor Nelson, Governor Dodge, or simply the lake shores of Madison.

Whatever you need to stay more active this year: pedometers, watches, clothing and gear, information, or motivation stop in Fontana and let our staff help you with your goals!  We wish you a happy, healthy new year!

Also a big shout out to Fontana Sports owner Judith Hutchinson.  It was an early resolution but she completed her first 5K this year running the Thanksgiving Berbee Derby in under 40 minutes!  Way to go Judith!

Downtown Holiday Open House

SHOP DOWNTOWN MADISON TODAY!

State Street and Capital Square business invite you to enjoy sales, specials, food, free trolly rides, and holiday cheer. 

Don't forget to visit Santa and get a candy cane at Fontana Sports!

For more info visit: http://visitdowntownmadison.com/events/index.php?category_id=4578

Happy Thanksgiving!

Wishing you a wonderful and relaxing holiday with family and friends. 

While you are digesting dinner don't forget to check out http://www.fontanasports.com/ for our brown Thursday specials (50%-80% off select items) available online only and today only.

Turkey Daze!

Shop Fontana Sports Turkey Daze Sale this Friday to gear up for winter and the holidays.

Both locations opem at 8:00 am with special in-store only deals until 2:00 pm!  Don't miss:

60% off select Smartwool and Wigwam Socks

25% off all Daypacks (The North Face, Burton, Dakine, Patagonia, Mountain Hardwear, Columbia, etc)

75% off select Bula Hats

50%-65% off Select Men's Women's and Kid's Snow Pants

50% off Handwarmers

40-50% off select Ski and Snowboards Helmets

60% + off select Goggles

50% off select gloves including some from The North Face

And many more great deals!

Plus the first 50 customers to make a $50 or more purchase will recieve a free pass to Tyrol Basin (limit one per person.)

Can't make it before 2:00?  It's still worth the trip, our Holiday Sale starts Friday and goes through December 4th, there are sales in all departments including:

Cross country skis - everything is on sale!  Plus take an additional 10% off already reduced prices and get free binding installation when you buy a package.
Snowboards - 10% off with purchase of board and bindings (also get 10% off boots if you buy them at the same time)
Downhill skis* - All skis and boots on sale up to 50% off
Snowshoes - select mens, womens, and kids models on sale

Socks, jackets, base layers, boots, hats, gloves, and everything else you need to stay warm and have fun this winter is on sale.

*Please note: Our downhill ski department is at our Junction Rd. location only.

The North Face - Technology Summit

Last week I had the opportunity to head to Chicago to The North Face's technology summit.  This was an event to introduce some exciting new technologies that will be coming out in the Fall 2012 line.

The great thing about The North Face is that they have an amazing team of athletes who are constantly pushing the limits of their gear then coming back to the design team and asking for something better.

Mountaineer Conrad Anker was on hand (fresh from Himalayan triumph) to give a talk about his time on Meru, an extremely remote peak in the Garhwal Himalayas of India.   In 2008 Anker, Jimmy Chin, and Renan Ozturk visited Meru but were force to turn back 100 meters short of the summit after 19 gruelling days of punishing weather conditions and technical terrain.  Based on the feedback The North Face received from these three athletes they produced a line of gear called the "Meru Kit" using new and innovative technologies to make a lightweight warm, durable layering system to keep the athletes warm and dry from base layer to shell.  In their new "kit" Anker, Chin, and Ozturk returned to Meru and successfully summited the "sharks fin" on October 12th, 2011.

Some of the new gear to keep an eye out for are: 
"Flashdry" baselayers and jackets which disperse moisture and dry faster than any comparable product on the market.
"Thermoball" Jackets - a new innovation in synthetic insulation where instead of continuous filaments, clusters of small balls of insulation mimic the clusters of down outperforming the warmth to weight ratio of PrimaLoft.
"Shaffle Jacket" - an extremely lightweight down jacket with innovative baffling and thermo mapping to maximize warmth and flexibility.
ABS Backpacks - Ski/Snowboarding backcountry packs with built in ABS avalanche airbag system.

Bottom line, there is always a lot to look forward to in this awesome, ever evolving industry.



Left to Right Chin, Anker, and Ozturk on the Summit of Meru.  The orange jacket is the Shaffle Jacket, I got to try on the one Anker is wearing in the photo...pretty Awesome!

Winter Adventure Sale

The first snow of the year has come...and gone...but more is on the way.  The timing couldn't be better!  We are in the middle of our Winter Adventure Sale.

From head to toe, baselayer to outerwear everything you need to be warm and enjoy winter is on sale!

Smartwool, Wigwam, or Icebreaker Socks - Buy 2 get 1 Free!

Terramar Baselayers - Silk, Merino Wool, or Synthetic - 20% off

Sierra Designs Gnar Hoody (800 Fill Down Sweater) - $169.99 (Reg $208.99)

All Columbia Outerwear on Sale

Get a $10 Gift Card with any Insulated Footwear Purchase - We have a great selection of UGG,

The North Face, Sorel, Keen, Merrell, Kamik and more

All the gear for your favorite winter activities is on sale as well!  Sleds, snowshoes, downhill and cross country ski, snowboards, wax, poles, goggles, and helmets are all on sale. 

Classic cross country ski packages - from $249.99

Skate cross country ski packages - From $499.99

Adult Snowshoes - From $79.99

Junior Snowshoes - From $49.99

Free Poles with any Atlas Snowshoe Purchase

Ski Goggles - From $19.99

Helmets - From $49.99

Adult Snowboard and Bindings - From $199.99

All Downhill skis and boots on sale (Fontana West Only) - Up to 50% off

The sale runs through  November 20th. Stop in now for the best selection and be ready to go the next time snow flies!

CXC SUPERFIT PROGRAM

Northern WI has already seen some snow...ski season is right around the corner.  At Fontana we want to make sure you have the right gear to make your winter as enjoyable as possible.  That's why this year we are again hosting the CXC Nordic super fit program this Friday November 4th-Sunday November 6th at our west side location (231 Junction Rd, Madison)

"Super Fit" is a weekend sale program filled with seminars, presentations and store specials.
Get your equipment fit by the professional athletes and coaches of the CXC Elite Team using a state of the art 3D ski pressure mat. Bring your old skis to test if they have a good fit for you, and get an independent opinion.


The Agenda for the weekend is as follows:

Friday, Nov. 4:
10am-8pm CXC 3D Ski Flex Mat and Salomon Flex Table Testing
10am-8pm Measure yourself against other skiers on “SKI ERG” (simple double pole test will give you an idea where you will finish at the 2012 Birkie)
6pm Glide & Kick Waxing Seminar / CXC Wax Room DVD Presentation

Saturday, Nov. 5:
8am-9:30am Free "Get your Nordic On!" Dryland and Rollerski Technique Clinic for Intermediate and Advanced Skiers
8am-9:30am Free "Taste of Nordic" Dryland & Rollerski Technique Clinic
8am-9:30am USSA Level 100 Coaches Certification Technique Clinic
Note: Demo Salomon boots and Sweenor Classic and Skate rollerksis (some rollerksis will be available to use for a clinic)
10am-8pm CXC 3D Ski Flex Mat and Salomon Flex Table Testing
10am-8pm Measure yourself against other skiers on “SKI ERG” (simple double pole test will give you an idea where you will finish at the 2012 Birkie)

Sunday, Nov. 6:
11am-6pm CXC 3D Ski Flex Mat and Salomon Flex Table Testing
11am-6pm Measure yourself against other skiers on “SKI ERG” (simple double pole test will give you an idea where you will finish at the 2012 Birkie)

Whether you are just looking to start recreational skiing or are a seasoned racer there will be plenty to learn, plus special deals on gear! 

...Like There's No Tomorrow

One Night Only! 

Barrymore Theatre

 Thursday, October 27, 7:30 PM

$19

"The pressure's off. No one's watching. It's just you, your boards, and the mountain. The weather has broken and the snow is untracked. The only sound is that of your breath crystalizing in the winter air. There's only one place to go, but there's an infinite number of ways to get there. Adjust your gear, take a deep breath, and . . . like there’s no tomorrow.

For the sixty second year in a row, Warren Miller Entertainment brings you to this moment, and each moment that follows, from peaks as far flung as India and as nearby as New Hampshire. The common themes are snow, steeps, and the skiers and snowboarders who throw themselves into both with an abandon that amazes and inspires us all.

. . . Like There’s No Tomorrow is a celebration of these moments, the ones that make up the winter for people who live for it. Join Chris Davenport, Daron Rahlves, Colby West, Andy Mahre, Seth Wescott, Julia Mancuso, and more as they drop into the runs we see in our dreams as we wait for the seasons to change.

Hosted by Jonny Moseley and shot on location in Colorado, Utah, California, New Zealand, Chile, Alaska and British Columbia, . . . Like There’s No Tomorrow is your annual reminder that Winter is on its way and, with it, months of an adrenaline-fueled dance with gravity. Welcome it with everything you've got, because there's always a tomorrow, but only so many dawn with fresh snow. So what are you waiting for? Drop in ..."

For more info check out our events webpage:

http://www.fontanasports.com/misc_content/index.cfm?title=7F43E4CA-1EC9-4F51-A51075C7FA074685&sec=1

Dean Karnazes - Life in Motion

We are excited to announce that Ultramararthon runner Dean Karnazes will be our guest athlete/speaker this year! Dean has been dubbed "The Ultramarathon Man" and is ranked among TIME magazine's 100 most influential people in the world. His feat of running 50 marathons in 50 states in 50 days can only be described as "superhuman." Dean's message to us all is "get of the couch, get healthy, hit the trails, and go the extra mile." With that mantra in mind, and with physiology adapted for endless running, he has run 350 miles nonstop, and completed ultramarathons across the world's five greatest deserts: the Atacama, Gobi, Death Valley, Sahara, and Antarctic. This year Dean brought fitness home to millions with his 3000 mile 75 day coast to coast run across America, televised on Live! with Regis and Kelly.

Event Details:

Thursday, September 15th

5:30 - 7:00 pm VIP Reception with Dean benefitting the Ice Age Trail Alliance at Fontana's downtown location - 216 N. Henry St.

7:00-8:00 pm Dean Presents - Life in Motion followed by Q & A

The Orpheum Theater - 216 State St. Madison

8:00-9:00pm Book/Poster signing by Dean at the Orpheum Theater

FREE - General Attendance but please reserve your space at the website below

http://www.thenorthface.com/en_US/get-outdoors/speaker_series/

$8 - Reserved Seating
$20 - Reserved seating and VIP reception benefiting the Ice Age Trail Alliance

Tent Sale!

Spring is here! To celebrate (and clear out the last of the winter merchandise) we are having a tent sale!

When: Thurursday, April 28 through Sunday, May 1stWhere: Fontana Sports West, 231 Junction Rd, In the parking lot under the BIG TENT.What: 20%-50% off WINTER and SPRING merchandise. Camping, clothing, outerwear, footwear, socks, PFD's, accessories, and more.
Don't forget to check out great deals INSIDE BOTH STORES as well.

SHOE DRIVE!

Do you have shoes laying around in the closet that just don't get worn?

Bring them into Fontana Sports Thursday, April 14th through Saturday, April 23rd and get rewarded.

We are collecting donations of GENTLY USED (seriously...if you find them gross we do too) shoes.
If you donate a pair of gently used footwear and buy a new pair of shoes you will receive a Fontana Sports gift card for use on a future purchase.

Here's the breakdown.
Receive a $5 gift card for footwear purchases from $25.00 - $50.00.
Receive a $10 gift card for footwear purchases from $50.01 - $100.00.
Receive a $20 gift card for footwear purchases over $100.00.

Fine Print...
Purchase price does not include tax. Offer not valid on sale items or special orders. Donations of multiple shoes will not increase your gift card amount but will increase your Karma.

Scout Week 2011

Did you know that Fontana Sports Specialties is owned by an Eagle Scout and a lifelong Girl Scout? Their son is also an Eagle Scout and daughter is a Silver Scout. Many of our past and current employees have been Scouts as well. We are an environmentally focused group of employees with combined, hundreds of hours spent enjoying and gaining experience in hiking, camping, fishing, skiing, backpacking, and scuba diving. Because of this wealth of experience and love for the outdoors Fontana Sports is planning a Scout Week to encourage the next generation of outdoor enthusiasts.

Saturday, April 9th through Sunday, April 17th, 2011

Fontana Sports will recognize all scouts WITH THEIR BOY SCOUT OR GIRL SCOUT CARD by giving them 15% off all non-sale purchases. Stop by one of our locations for details.

In addition to great savings we are offering FREE clinics during the week (listed below). There will be free prize drawings for the Scout clinic attendees at the end of each clinic. Your Troop, Scout individuals, and friends/parents of scouts are invited to attend, if your troop plans to attend please call ahead so we can make space. We hope to see you soon

Downtown Location Clinic Schedule

216 N. Henry Street, Madison 53703 608-257-5043

Monday, April 11th at 6:00 pm - Backpacking 101 - An intro course on how to properly choose, fit, and pack your backpack in preparation for your next adventure

Tuesday, April 12th at 6:00 pm - Camp Cooking - Join us as we explain different kinds of stoves and back country cooking methods. We'll even do some demonstrations with samples!

Wednesday, April 13th at 6:00 pm - Local Expeditions - We'll Share some of the Midwest's greatest camping and hiking areas, and how best to prepare for them.

Thursday, April 14th at 6:00 pm - Wisconsin Wildlife - Learn more about the fun critters we share the woods with.

Westside Location Clinic Schedule

231 Junction Rd, Madison 53717 608-833-9191

Monday, April 11th at 6:00 pm - Camp Cooking - Join us as we explain different kinds of stoves and back country cooking methods. We'll even do some demonstrations with samples!

Tuesday, April 12th at 6:00 pm - Hiking Boots 101 - What to look for and how to fit a hiking boot. Boots can make or break the enjoyment of a trip. Socks are important as well ans should supply comfort, support, and protection

Wednesday , April 13th at 6:00 pm - Clothing and Equipment - Learn how to best dress in order to ensure comfort and temperature control. Learn the meaning of the terms: UPF, windproof, breathable, water resistant, and waterproof. You'll be all set for the trail.

Thursday, April 14th at 6:00 pm - Backpacking 101 - An intro course on how to properly choose, fit, and pack your backpack in preparation for your next adventure.

Buy one get one TREE!

Spring is in the air! Time to dig out the sandals.

If you can't find yours, or if over winter they have developed a funny smell, we have great news for you.

For the month of April, Fontana Sports, Chaco, and the Arbor Day Foundation have teamed up and will plant a tree for EVERY pair of Chacos purchased in the month of April.

So stop by and check out all the great new styles and colors, do something great for your feet and the earth!

5th Annual Fly Fishing Rendezvous

It is once again time for Fontana Sports annual fly fishing rendezvous! Come help us kick off the 2011 season!

Join us: Saturday, March 19th

10:00 am - 5:00 pm

Fontana Sports West: 231 Junction Rd

Our 5th annual rendezvous will be a day of fly fishing education and fun! We will be celebrating fly fishing in the upper Midwest! Catch some fantastic seminars by knowledgeable fishers on great fishing right here in Wisconsin; as well as in exotic destinations. Check out the latest greatest products and test cast the newest rods. Demonstration fly tyers will be on hand , as well as factory reps from Simms, Sage, and Rio to show off the newest and best fly fishing gear. There will be door prizes, in store specials, and brats fresh off the grill. A percentage of sales will be donated to SWTU's Stream Easement Fund. Whether you are an old pro or totally new to the sport this is a day you don't want to miss!

After Christmas Sale!

Happy New Year!

Start 2011 out with tons of outdoor winter fun. There is plenty of winter left and we still have a great selection of downhill skis, cross country skis, snowboards, and snowshoes. Also save on brand name winter apparel. Select items items from many great brands are on sale including:

Patagonia

The North Face

Burton

Kuhl

Mountain Hardwear

Smartwool

Stop in and make 2011 the best winter yet!

Turkey Daze

HAPPY THANKSGIVING FROM THE FONTANA CREW!

We hope you have a wonderful and relaxing day in preparation for our favorite day of the year!

Fontana will be opening at 8 am on Friday, Nov 26th with extra special deals until 2pm.

Save up to 75% on: Hats, gloves, Smartwool and Wigwam socks, North Face t-shirts, Columbia fleece, men's, women's and kid's ski pants, ski goggles and helmets, hand warmers, ice cream makers, snorkel sets, camping accessories, and much more!

Also...the first 50 people to make a $50 purchase will receive

a free lift ticket to Tyrol Basin (limit one per person)

Token Creek Conservancy Work Day

Below is a letter sent to Jutith Hutchinson. Thanks to Judith and and to Troup 333 for your hard work in keeping Token Creek beautiful and healthy!

Despite the weather, off and on light rain, many boys and parents, and 1 sister, from Troop 333 participated in today's conservation workday held at the Elmer and Edna Culver Conservancy grounds off Egre road.

The volunteers began their work around 9:00 am today and vigorously pruned numerous tag elders and buckhorn tree shoots. The work safely accomplished today by the volunteers will help the conservancy continue their ongoing work next spring on the natural prairie grounds section of the conservancy.

Upon completing our task, we enjoyed some donuts and a tour of the conservancy grounds and viewed up-close the springs on the property. This tour was lead by the passionate Judith Hutchinson, Token Creek Conservancy Chair and work coordinator for today's project. We learned about the importance of Token Creek to:
Maintaining clean and high quality water,
Supplying a large volume of water to the Madison chain of lakes,
Wildlife such as birds, fish, deer, foxes, and other mammals,
Establishing for the conservancy for people to enjoy the outdoors.
Finally, a big THANK YOU to Judith Hutchinson. I know you took precious time away from your husband and your business, Fontana Sports Specialties, to be there for the scouts today. Thank you for sharing your love for scouting, nature, and the conservancy with us all-you clearly have a passion for all three. Also, thank you for taking the time to help bring today's event together. THANK YOU again.

Please enjoy the photos and I hope we can do this again next year.

Terry Pursifull
Assistant Scoutmaster Troop 333.

Winter Adventure Sale - ON NOW!

It's finally getting colder and we're on the verge of snow. Now is the time to shop for all the gear you need for the winter and we're making it easier with a SALE!

-Downhill Skis and Boots - 20-50% off

-Cross Country Ski Packages - up to 35% off

-Snowboard Packages - up to 35% off

-Select Ski Helmets and Goggles - up to 45%

- Atlas 925 snow shoe package - $149.99 (reg. $199.99)

-Select styles of Manzella gloves - 20% off

-Columbia Sportswear and Outerwear - 25% off

-ALL Smartwool, Wigwam, and Icebreaker Socks - Buy 2 get 1 FREE!

-Powder Room and Ripzone clothing on Sale

-Terramar Base Layers (merino wool, silk, or synthetic) - 25% off

And many more excellent deals!

We have a great selection of winter outerwear from The North Face, Patagonia, Mountain Hardwear, Marmot, Columbia, Lole and other great brands. Gear up and stay warm this winter.